BoCom International said in a research report that after A8 electric media became Nokia's "pleasure-on-demand" service technology provider, it decided to raise its target price from 5.5 yuan to 8 yuan, equivalent to 20 times the forecast price-to-earnings ratio, maintaining the "buy" investment rating.

BoCom International believes that this cooperation will play a very positive and positive role in promoting the company's short-term profits and long-term development in the future, and further strengthen A8's leading position in the domestic industry and its leading market advantage.

BoCom said that the exclusive technology provider role of A8 in cooperation with Nokia will enable the company to take advantage of Nokia's strong brand appeal and 200 million users, so as to consolidate the company's leading position in the industry and further strengthen the brand influence. Nokia enjoys hundreds of thousands of songs, which will greatly expand the ability of A8 to provide wireless music service content, so as to achieve rapid profit growth through low-cost use of external resources; in the long run, the cooperation can accumulate experience in the development of end users, thus providing a good reference for the implementation of the company's "Music Cloud" program.

The report pointed out that the original music songs of A8 can be released to more than 20 countries around the world through the "music on demand" service, which has greatly accelerated the pace of global expansion. BoCom estimates that A8 forecasts earnings per share of 0.35 yuan and 0.48 yuan in 2010 and 2011, respectively. the current price is equivalent to 10.41 and 7.68 times the forecast price-to-earnings ratio for 2010 and 2011.