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Elevating Luxury: Burberry Group's Brand Repositioning Amid Robust Demand - Analyst Raises Price Target Ahead Of FY23 Earnings

Elevating Luxury: Burberry Group's Brand Repositioning Amid Robust Demand - Analyst Raises Price Target Ahead Of FY23 Earnings

提升奢侈品:巴寶莉集團在需求強勁的情況下進行品牌重新定位——分析師在23財年財報前提高了目標價格
Benzinga ·  2023/05/16 02:45
  • Telsey Advisory Group analyst Dana Telsey reiterated the Market Perform rating on the shares of Burberry Group PLC (OTC:BURBY) and raised the price target from £24 to £28.
  • The luxury fashion brand will report FY23 earnings on Thursday, May 18.
  • Ahead of earnings, the analyst raised the estimates to reflect momentum across the international luxury space following strong reports from several peers over the last few weeks.
  • The analyst expects Q4 retail comparable growth of 14% (from +7% prior), in-line with the market's expectations.
  • 2H23 sales growth is expected to be 10% to £1.77 billion (from £1.73 billion) versus the consensus of £1.76 billion, FY23 EPS of £1.20 versus £0.94 last year and consensus of £1.20.
  • On the heels of last year's leadership transitions, including new CEO Jonathan Akeroyd and new creative director Daniel Lee, Burberry announced two more leadership appointments since its FQ3 trading update in January, noted the analyst.
  • Additionally, Burberry announced it was acquiring a business from Italian supplier Pattern SpA for quilt and down ready-to-wear production in late March for €21 million.
  • The analyst expects to see more clarity on the new leadership and acquisition.
  • The analyst sees BURBY as positioning itself for healthier long-term growth as it elevates its brand, product and customer experience, by raising AURs and driving new customer growth along with investments in stores and digital capabilities.
  • However, the company has been working to reposition the brand through a robust luxury demand environment, which could potentially slow against difficult compares and an uncertain macro backdrop.
  • Price Action: BURBY shares are trading lower by 0.63% at $31.30 on the last check Monday.
  • Telsey 諮詢小組 分析師達娜·特爾西重申了對美國股票的市場表現評級 巴寶莉集團有限公司 (場外交易代碼:BURBY)並將目標價格從24英鎊提高到28英鎊。
  • 這家奢侈時尚品牌將於5月18日星期四公佈23財年收益。
  • 在財報公佈之前,該分析師提高了預期,以反映國際奢侈品領域的勢頭,此前幾周幾家同行發佈了強勁的報告。
  • 分析師預計,第四季度零售可比增長14%(之前的+7%),符合市場的預期。
  • 預計23年下半年的銷售額將增長10%至17.7億英鎊(從17.3億英鎊),而市場普遍預期爲17.6億英鎊,23財年每股收益爲1.20英鎊,去年同期爲0.94英鎊,共識爲1.20英鎊。
  • 這位分析師指出,繼去年包括新任首席執行官喬納森·阿克羅伊德和新任創意總監丹尼爾·李在內的領導層交接之後,巴寶莉宣佈了自1月份第三季度交易更新以來又任命了兩項領導職務。
  • 此外,巴寶莉宣佈將在3月下旬以2100萬歐元收購意大利供應商Pattern SpA生產棉被和羽絨成衣的業務。
  • 分析師預計,新的領導層和收購將更加明確。
  • 這位分析師認爲,BURBY通過提高AUR和推動新客戶增長以及對門店和數字能力的投資來提升其品牌、產品和客戶體驗,從而爲更健康的長期增長做好了準備。
  • 但是,該公司一直在努力通過強勁的奢侈品需求環境重新定位該品牌,在艱難的比較和不確定的宏觀背景下,這種環境可能會放緩。
  • 價格走勢:在週一的最後一張支票上,BURBY股價下跌0.63%,至31.30美元。

譯文內容由第三人軟體翻譯。


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