share_log

Reported Late Monday March 27, DG Media Network Offers New Ad Solutions For Meta Platforms

Reported Late Monday March 27, DG Media Network Offers New Ad Solutions For Meta Platforms

据3月27日星期一晚些时候报道,DG Media Network为元平台提供新的广告解决方案
Benzinga ·  2023/03/28 12:45

First to Market to Offer Closed-Loop Measurement of In-Store Sales

率先上市,提供店内销售闭环测量

Dollar General's media network, DGMN, has completed testing of a new partnership with Meta. DG is the first retailer to offer this solution, allowing advertisers to reach the hard-to-reach consumer and close the loop with in-store sales. The new partnership enables advertisers to reach DG's more than 90 million unique customer profiles across the Meta ecosystem via an array of placements including Facebook and Instagram News Feeds, Stories and Reels.

Dollar General的媒体网络DGMN已经完成了对与Meta的新合作伙伴关系的测试。DG 是第一家提供此解决方案的零售商,它使广告商能够接触到难以触及的消费者,并通过店内销售实现闭环。新的合作伙伴关系使广告商能够通过包括Facebook和Instagram新闻提要、故事和Reels在内的一系列投放渠道在Meta生态系统中获得DG超过9000万个独立客户资料。

"We are thrilled to debut this market first initiative, allowing our advertisers to reach Dollar General customers via Meta placements while utilizing our opted-in first-party data," said Charlene Charles, head of DG Media Network Operations. "Our team provides full end-to-end campaign support and creative services while measuring closed-loop, attributable store sales. We look forward to extending the reach of DGMN through the world's largest social platform to deliver even more effective media for our advertisers."

DG Media Network运营主管夏琳·查尔斯表示:“我们很高兴推出这项市场首创计划,允许我们的广告商通过Meta投放广告吸引Dollar General客户,同时利用我们选择加入的第一方数据。”“我们的团队提供全面的端到端活动支持和创意服务,同时衡量闭环的、可归因的门店销售额。我们期待通过全球最大的社交平台扩大DGMN的影响力,为我们的广告商提供更有效的媒体。”

Meta's Advanced Analytics enables SQL-based custom measurement and analysis in a secure environment. Using this measurement and analysis, DGMN is able to evaluate the business impact of Meta marketing investments to a particular brand, uncovering new insights, inclusive of quantifiable metrics such as return on ad spend, as compared to more traditional and directional metrics such as intent to buy.

Meta 的高级分析可在安全的环境中实现基于 SQL 的自定义测量和分析。利用这种衡量和分析,DGMN 能够评估 Meta 营销投资对特定品牌的业务影响,发现新的见解,包括可量化的指标,例如广告支出回报率,与购买意向等更传统的定向指标相比。

"We are excited to partner with Dollar General as they expand their product offering and deliver more solutions that help meet the consumer in desirable environments," said Jen Bryce, Head of U.S. Retail Media at Unilever, a DGMN advertising partner. "The first to market, closed loop measurement on Meta is exciting as we gain more valuable insights and data on our campaign performance."

DGMN广告合作伙伴联合利华美国零售媒体负责人詹·布莱斯说:“我们很高兴能与Dollar General合作,因为他们扩大了产品供应范围,提供更多解决方案,帮助在理想的环境中满足消费者的需求。”“在Meta上首次上市,闭环测量令人兴奋,因为我们获得了有关活动表现的更多有价值的见解和数据。”

Early results demonstrate the power of DGMN's ability to reach customers across 1,400 derived attributes. DG Media Network aims to create more meaningful experiences for advertisers that resonate with consumers in their shopping journey and deliver measurable outcomes.

早期结果表明,DGMN能够通过1400个衍生属性吸引客户。DG Media Network旨在为广告商创造更有意义的体验,在消费者的购物旅程中引起共鸣并提供可衡量的结果。

To learn more about the DG Media Network visit dgmedianetwork.com.

要了解有关 DG 媒体网络的更多信息,请访问 dgmedianetwork.com。

译文内容由第三方软件翻译。


以上内容仅用作资讯或教育之目的,不构成与富途相关的任何投资建议。富途竭力但不能保证上述全部内容的真实性、准确性和原创性。
    抢沙发