Tower Research Capital LLC TRC lifted its holdings in shares of Planet Fitness, Inc. (NYSE:PLNT – Get Rating) by 18.5% in the 3rd quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The firm owned 3,713 shares of the company's stock after buying an additional 579 shares during the period. Tower Research Capital LLC TRC's holdings in Planet Fitness were worth $215,000 at the end of the most recent reporting period.

A number of other institutional investors and hedge funds have also added to or reduced their stakes in PLNT. PNC Financial Services Group Inc. boosted its position in Planet Fitness by 13.4% during the 1st quarter. PNC Financial Services Group Inc. now owns 1,332 shares of the company's stock worth $112,000 after acquiring an additional 157 shares during the period. Healthcare of Ontario Pension Plan Trust Fund lifted its stake in Planet Fitness by 801.5% during the first quarter. Healthcare of Ontario Pension Plan Trust Fund now owns 1,839 shares of the company's stock valued at $155,000 after purchasing an additional 1,635 shares during the last quarter. MetLife Investment Management LLC acquired a new stake in shares of Planet Fitness during the 1st quarter valued at $357,000. BlackRock Inc. boosted its position in shares of Planet Fitness by 34.8% in the 1st quarter. BlackRock Inc. now owns 7,184,140 shares of the company's stock valued at $606,915,000 after purchasing an additional 1,852,867 shares during the period. Finally, Vontobel Holding Ltd. purchased a new position in Planet Fitness in the 1st quarter worth about $919,000. 94.56% of the stock is owned by institutional investors.

Planet Fitness Trading Up 0.4 %

PLNT stock opened at $80.71 on Monday. The firm has a market cap of $7.23 billion, a PE ratio of 68.98, a PEG ratio of 1.50 and a beta of 1.30. Planet Fitness, Inc. has a 1 year low of $54.15 and a 1 year high of $88.31. The company has a fifty day simple moving average of $81.03 and a 200 day simple moving average of $72.97.

Planet Fitness (NYSE:PLNT – Get Rating) last released its quarterly earnings results on Thursday, February 23rd. The company reported $0.53 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.47 by $0.06. Planet Fitness had a negative return on equity of 65.39% and a net margin of 10.61%. The company had revenue of $281.30 million during the quarter, compared to the consensus estimate of $271.48 million. During the same quarter in the prior year, the company posted $0.26 EPS. The firm's revenue was up 53.2% on a year-over-year basis. As a group, analysts forecast that Planet Fitness, Inc. will post 2.2 EPS for the current fiscal year.

Analyst Upgrades and Downgrades

PLNT has been the subject of a number of analyst reports. Raymond James upped their price objective on shares of Planet Fitness from $92.00 to $95.00 and gave the company a "strong-buy" rating in a research note on Friday, February 24th. DA Davidson reiterated a "neutral" rating and set a $87.00 price objective on shares of Planet Fitness in a research report on Friday, February 24th. Cowen boosted their target price on shares of Planet Fitness from $80.00 to $90.00 and gave the company an "outperform" rating in a research note on Wednesday, November 16th. Stifel Nicolaus upped their price target on Planet Fitness from $82.00 to $93.00 and gave the company a "buy" rating in a research report on Friday, January 13th. Finally, BMO Capital Markets raised their price objective on Planet Fitness from $88.00 to $90.00 and gave the stock an "outperform" rating in a research report on Wednesday, November 9th. Four investment analysts have rated the stock with a hold rating, nine have issued a buy rating and one has given a strong buy rating to the company. According to MarketBeat, Planet Fitness currently has an average rating of "Moderate Buy" and a consensus price target of $93.69.

Planet Fitness Company Profile

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Planet Fitness, Inc engages in the operation and franchising of fitness centers. It operates through the following segments: Franchise, Corporate-Owned Stores, and Equipment. The Franchise segment includes operations related to the company's franchising business in the United States, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico, and Australia.

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