Since last Friday, the parent company of TVB has risen by more than 50%.$TVB (00511.HK)$Today, it rose by more than 20%, reaching as high as HK $8, the highest level since May 2021, and the market capitalization rose again to HK $3 billion.
On the news side, Television Broadcasting Co., Ltd. previously announced that through its subsidiary Shanghai Emerald Oriental Communication (TVBC), the two sides have reached a cooperation intention with Taobao to jointly develop more than 48 live e-commerce broadcasts during the year, which is expected to bring HK $10 million to the company.
At present, TVB's official account "TVB Shopping", which is broadcast live on Taobao, has been launched in a low profile with 1274 followers.
According to the latest news from @ Taobao Live, the first live broadcast will begin at 18:00 on March 7, with anchors Chen Hao, the TV emperor, and Chen Minzhi, the goddess of long legs.
In fact, in the face of the raging e-commerce live broadcast, as early as last April, TVB began to set foot in the mainland to seize live dividends.
In addition to Douyin's official account, TVB has now opened and operated three Douyin e-commerce accounts-TVB Shopping (Hong Kong-style selection), TVB Shopping (delicious selection) and TVB Shopping (Hong Kong strict selection). In the short video on the account, you can see Chen Hao, Ma Guoming, Wang Haoxin, Chen Zhanpeng, Chen Ziyao and many other TVB artists cheering on and interacting with fans.
TVB artists cross-border live broadcast, will you pay the bill?
I believe that many post-80s and post-90s generation grew up watching TVB. But now, the once brilliant TVB scenery is long gone, and many artists run away or "go north" to the Nuggets. TVB has been trying to diversify its business in search of growth.
According to media reports, during the period of rapid growth in 2000-2013, TVB's revenue increased from HK $3.49 billion to HK $5.686 billion, while net advertising revenue increased from HK $2.811 billion to HK $3.91 billion, accounting for an average of more than 65 per cent.
However, since 2014, the company's profitability has gradually declined, losing nearly HK $200m and HK $300m in 2018 and 2019, respectively.
Market analysis believes that TVB has a wide range of awareness in the mainland market, choosing to broadcast in Taobao, which has the largest user base in China, can better enlarge its influence.
It should be noted that in the Hong Kong stock market, small market capitalization stocks are often known as "skyrocketing and plummeting". May you open your eyes, make prudent decisions, and wish you every success in investment.
Having said that, do you expect TVB artists to broadcast their debut live on Taobao? Will you pay the bill? Tell us in the message area!
Edit / Corrine