Resonate Blends, Inc. (OTCQB:KOAN) announced that Koan Cordials will be the first brand featured in a new Nabis Marketplace Program initiative which aims to highlight the stories of boutique and equity-owned brand partners within their portfolio.
Kicking off January 11th, 2023, the Nabis Marketplace is rolling out its "New year, new age weed" program which will spotlight products in various wellness and trending "new age" product categories.
Koan Cordials was selected to be featured as the "Boutique brand spotlight" for Nabis Marketplace's Dry January product category. Koan Cordials can either be ingested as a shot or mixed with any non-alcoholic beverage - hot, cold, sweet, or savory. They come in seven experience options: Calm, Create, Delight, Love, Play, Wonder, and Sleep.
"Nabis has initiated this program to help boutique businesses amplify their unique brand stories," stated Jen Seo, Nabis director of marketing and partnerships. "This leads to more curated user experiences for retailers and helps democratize the cannabis space through digital shelf space. We believe this program greatly benefits our brand and retail partners."
Geoff Selzer, CEO of Resonate Blends, stated, "We are thrilled that Nabis chose Koan Cordials as their initial brand to feature at the launch of this exciting boutique and equity-owned brand highlights program. We have been seeing guests enjoying Koan Cordial cocktails in the new cannabis consumption lounges springing up across California. Our new Multi-serve bottles are an increasingly popular way to serve Koan Cordial cocktails for home entertainment as well. This initiative by Nabis is a great way to help dispensaries to clearly understand the Koan Cordial's full value proposition."
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Photo by Tim Foster on Unsplash
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共鳴混合，Inc.(場外交易代碼：Koan)宣佈空心片將會是第一個出現在新的納比斯市場計劃中的品牌旨在突出精品和股權擁有的品牌合作夥伴在其投資組合中的故事。
從2023年1月11日開始，納比斯市場推出了它的“新年，新時代的雜草該計劃將重點關注各種健康和流行的“新時代”產品類別的產品。
Koan Cordials被選為“精品品牌聚光燈“對於Nabis Marketplace的乾燥的一月產品類別。雞尾酒既可以作為飲品攝入，也可以與任何不含酒精的飲料混合飲用--熱的、冷的、甜的或可口的。它們有七個體驗選項：平靜、創造、快樂、愛、遊戲、奇跡和睡眠。
“納比斯發起了這個專案，以幫助精品企業擴大他們獨特的品牌故事，”他說。珍·徐，納比斯·董事的營銷和合作夥伴關係。這為零售商帶來了更精心策劃的用戶體驗，並通過數位貨架空間幫助大麻空間大眾化。我們相信這個計劃極大地有利於我們的品牌和零售合作夥伴。
傑夫·塞爾澤Resonate Blends首席執行官表示：“我們很高興Nabis選擇Koan Cordials作為他們的初始品牌，在這一令人興奮的精品和股權品牌亮點計劃的啟動儀式上亮相。我們一直看到客人在加州各地如雨後春筍般湧現的新大麻消費休息室享受Koan Cordials雞尾酒。我們的新多服務瓶子也是一種越來越受歡迎的方式，為家庭娛樂提供Koan Cordials雞尾酒。Nabis的這一舉措是幫助藥房清楚地瞭解Koan Corial的全部價值主張的一種很好的方式。”
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蒂姆·福斯特在Unspash上的照片
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