Black Friday Online Sales Top $9B In New Record: What Were Shoppers Buying? What's Ahead For Cyber Monday?
Black Friday Online Sales Top $9B In New Record: What Were Shoppers Buying? What's Ahead For Cyber Monday?
Despite high inflation and a rise in prices, consumers' holiday shopping sentiments are upbeat this year.
According to data from Adobe Analytics, consumers spent a record $9.12 billion online shopping during Black Friday.
The analysis found that online spending rose 2.3% on Black Friday, with expectations that Cyber Monday will be the season's biggest online shopping day, driving $11.2 billion in spending.
"Cyber Monday will offer the best deals for computers (27%), as well as furniture (11%). Those looking to buy an appliance should consider waiting until Thursday (Dec. 1), when discounts are set to peak at 18% on average," the report said.
Adobe said that electronic items were a major contributor, as online sales surged 221% over an average day in October.
Also Read: How to Protect Yourself from Holiday Shopping Scams
The toy segment was another popular category for shoppers, up by 285%, while exercise equipment purchases were up 218%.
Other items in demand during this year's Black Friday were gaming consoles, drones, Apple MacBooks, Dyson products, and kids' favorites like Fortnite, Roblox, Bluey, Funko Pop, and Disney Encanto, the report said.
According to the report, mobile shopping represented 48% of all Black Friday digital sales.
Canadian e-commerce firm Shopify Inc (NYSE:SHOP) reported that its Black Friday sales hit a record of $3.36 billion this year, up almost 17% from 2021.
The Adobe data anticipates that the overall spending this holiday season will rise by 2.5% from a year ago.
Photo via Shutterstock.
Despite high inflation and a rise in prices, consumers' holiday shopping sentiments are upbeat this year.
尽管高通胀和物价上涨，消费者今年的假日购物情绪是乐观的。
According to data from Adobe Analytics, consumers spent a record $9.12 billion online shopping during Black Friday.
根据Adobe Analytics的数据，黑色星期五期间，消费者在网上购物的支出达到创纪录的91.2亿美元。
The analysis found that online spending rose 2.3% on Black Friday, with expectations that Cyber Monday will be the season's biggest online shopping day, driving $11.2 billion in spending.
分析发现，黑色星期五的在线消费增长了2.3%，预计网购星期一将成为该季度最大的在线购物日，推动支出112亿美元。
"Cyber Monday will offer the best deals for computers (27%), as well as furniture (11%). Those looking to buy an appliance should consider waiting until Thursday (Dec. 1), when discounts are set to peak at 18% on average," the report said.
报告称：“网购星期一将为电脑(27%)和家具(11%)提供最优惠的价格。那些希望购买家电的人应该考虑等到周四(12月1日)，届时折扣将达到平均18%的峰值。”
Adobe said that electronic items were a major contributor, as online sales surged 221% over an average day in October.
Adobe表示，电子产品是主要的贡献者，10月份的平均日销售额飙升了221%。
Also Read: How to Protect Yourself from Holiday Shopping Scams
另请阅读：如何保护自己免受假日购物骗局的影响
The toy segment was another popular category for shoppers, up by 285%, while exercise equipment purchases were up 218%.
玩具是另一个受购物者欢迎的类别，增长了285%，而运动器材的购买量增长了218%。
Other items in demand during this year's Black Friday were gaming consoles, drones, Apple MacBooks, Dyson products, and kids' favorites like Fortnite, Roblox, Bluey, Funko Pop, and Disney Encanto, the report said.
报告称，在今年的黑色星期五期间，需求的其他商品包括游戏机、无人机、苹果MacBook、戴森产品，以及儿童最喜欢的产品，如堡垒之夜、Roblox、Bluey、Funko Pop和迪士尼Encanto。
According to the report, mobile shopping represented 48% of all Black Friday digital sales.
根据这份报告，移动购物占所有黑色星期五数字销售的48%。
Canadian e-commerce firm Shopify Inc (NYSE:SHOP) reported that its Black Friday sales hit a record of $3.36 billion this year, up almost 17% from 2021.
加拿大电商公司Shopify(纽约证券交易所股票代码：Shop)报告称，今年黑色星期五的销售额达到创纪录的33.6亿美元，比2021年增长了近17%。
The Adobe data anticipates that the overall spending this holiday season will rise by 2.5% from a year ago.
Adobe的数据预计，这个假日季的整体支出将比去年同期增长2.5%。
Photo via Shutterstock.
照片来自Shutterstock。
译文内容由第三方软件翻译。
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