Amazon of Africa, Jumia Technologies Undergoes Tough Restructuring To Boost Bottomline
Amazon of Africa, Jumia Technologies Undergoes Tough Restructuring To Boost Bottomline
非洲亚马逊、Jumia Technologies经历了艰难的重组以提高利润
- E-commerce group Jumia Technologies AG (NYSE:JMIA), often dubbed the "Amazon of Africa," underwent a heavy restructuring following the expelling of its co-CEOs and its plunging share price, Financial Times reported.
- Earlier this month, the company removed founders and co-CEOs Jeremy Hodara and Sacha Poignonnec and appointed a new management board.
- Acting CEO Francis Dufay said the company would focus on its crucial e-commerce offerings, discontinue non-performing areas of the business and reduce its marketing efforts.
- Also Read: Amazon Confirms Downsizing Of ~10K Employees, Extends Severance Packages
- Jumia will shut down Jumia Prime, a subscription program similar to Amazon.com Inc's (NASDAQ:AMZN) prime service, introduced three years ago, allowing customers to receive free deliveries.
- Jumia Logistics, the company's in-house logistics service, will be discontinued in seven countries but will remain in critical markets like Nigeria, Morocco, and Ivory Coast.
- Dufay added that it identified jobs cut to become a "lean organization to fulfill our mission."
- Jumia eliminated grocery delivery, increasing the minimum basket size for free deliveries and restricting free deliveries to major cities. Price subsidies and marketing blitzes will also stop.
- Jumia slashed advertising costs by 31.5% year on year, Q3 results show.
- Dufay, based in Abidjan, the economic capital of Ivory Coast, said senior company executives would also likely relocate to offices on the continent.
- Low internet penetration, complex logistics, weak infrastructure, and a reticence to shop online continue to hold the sector back on the continent of Africa.
- The depreciation of local currencies against the U.S. dollar in Jumia's markets, particularly Nigeria, Egypt, Senegal, and Ivory Coast, has also negatively impacted growth margins.
- Dufay said the path to profitability required "tough decisions." "It's fully in our hands to make it happen," he said.
- Price Action: JMIA shares traded lower by 1.62% at $4.10 on the last check Friday.
- E-commerce group Jumia Technologies AG (NYSE:JMIA), often dubbed the "Amazon of Africa," underwent a heavy restructuring following the expelling of its co-CEOs and its plunging share price, Financial Times reported.
- Earlier this month, the company removed founders and co-CEOs Jeremy Hodara and Sacha Poignonnec and appointed a new management board.
- Acting CEO Francis Dufay said the company would focus on its crucial e-commerce offerings, discontinue non-performing areas of the business and reduce its marketing efforts.
- Also Read: Amazon Confirms Downsizing Of ~10K Employees, Extends Severance Packages
- Jumia will shut down Jumia Prime, a subscription program similar to Amazon.com Inc's (NASDAQ:AMZN) prime service, introduced three years ago, allowing customers to receive free deliveries.
- Jumia Logistics, the company's in-house logistics service, will be discontinued in seven countries but will remain in critical markets like Nigeria, Morocco, and Ivory Coast.
- Dufay added that it identified jobs cut to become a "lean organization to fulfill our mission."
- Jumia eliminated grocery delivery, increasing the minimum basket size for free deliveries and restricting free deliveries to major cities. Price subsidies and marketing blitzes will also stop.
- Jumia slashed advertising costs by 31.5% year on year, Q3 results show.
- Dufay, based in Abidjan, the economic capital of Ivory Coast, said senior company executives would also likely relocate to offices on the continent.
- Low internet penetration, complex logistics, weak infrastructure, and a reticence to shop online continue to hold the sector back on the continent of Africa.
- The depreciation of local currencies against the U.S. dollar in Jumia's markets, particularly Nigeria, Egypt, Senegal, and Ivory Coast, has also negatively impacted growth margins.
- Dufay said the path to profitability required "tough decisions." "It's fully in our hands to make it happen," he said.
- Price Action: JMIA shares traded lower by 1.62% at $4.10 on the last check Friday.
- 电子商务组 Jumia 科技股份公司 （纽约证券交易所代码：JMIA）通常被称为 “非洲亚马逊”，在公司被驱逐后进行了大规模的重组-据《金融时报》报道，首席执行官及其股价暴跌。
- 本月早些时候，该公司解除了创始人兼联席首席执行官杰里米·霍达拉和萨莎·波伊格诺内克的职务，并任命了新的管理委员会。
- 代理首席执行官弗朗西斯·杜菲表示，该公司将专注于其关键的电子商务产品，停止业务中表现不佳的领域并减少其营销工作。
- 另请阅读： 亚马逊确认裁员约1万人，延长遣散费
- Jumia 将关闭 Jumia Prime，这是一款类似于以下内容的订阅计划 亚马逊公司的 （纳斯达克股票代码：AMZN）Prime 服务于三年前推出，允许客户享受免费送货服务。
- 该公司的内部物流服务Jumia Logistics将在七个国家停产，但仍将留在尼日利亚、摩洛哥和科特迪瓦等关键市场。
- 杜菲补充说，它认为裁员是为了成为 “完成我们使命的精益组织”。
- Jumia取消了杂货配送，增加了免费送货的最低购物篮规模，并限制了向主要城市免费送货。价格补贴和营销闪电战也将停止。
- 第三季度业绩显示，Jumia将广告成本同比削减了31.5％。
- 总部位于科特迪瓦经济首都阿比让的杜菲表示，公司的高级管理人员也可能会搬到非洲大陆的办公室。
- 互联网普及率低、物流复杂、基础设施薄弱以及对在线购物的沉默继续阻碍着该行业在非洲大陆的发展。
- Jumia市场，尤其是尼日利亚、埃及、塞内加尔和科特迪瓦的当地货币兑美元贬值，也对增长利润率产生了负面影响。
- 杜菲说，盈利之路需要 “艰难的决定”。他说：“实现这一目标完全掌握在我们的手中。”
- 价格走势： 周五的最后一张支票中，JMIA股价下跌了1.62％，至4.10美元。
译文内容由第三方软件翻译。
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