share_log

Amazon of Africa, Jumia Technologies Undergoes Tough Restructuring To Boost Bottomline

Amazon of Africa, Jumia Technologies Undergoes Tough Restructuring To Boost Bottomline

非洲亞馬遜的 Jumia 技術經歷了艱難的重組以促進底線
Benzinga Real-time News ·  2022/11/26 00:16
  • E-commerce group Jumia Technologies AG (NYSE:JMIA), often dubbed the "Amazon of Africa," underwent a heavy restructuring following the expelling of its co-CEOs and its plunging share price, Financial Times reported.
  • Earlier this month, the company removed founders and co-CEOs Jeremy Hodara and Sacha Poignonnec and appointed a new management board.
  • Acting CEO Francis Dufay said the company would focus on its crucial e-commerce offerings, discontinue non-performing areas of the business and reduce its marketing efforts.
  • Also Read: Amazon Confirms Downsizing Of ~10K Employees, Extends Severance Packages
  • Jumia will shut down Jumia Prime, a subscription program similar to Amazon.com Inc's (NASDAQ:AMZN) prime service, introduced three years ago, allowing customers to receive free deliveries.
  • Jumia Logistics, the company's in-house logistics service, will be discontinued in seven countries but will remain in critical markets like Nigeria, Morocco, and Ivory Coast.
  • Dufay added that it identified jobs cut to become a "lean organization to fulfill our mission."
  • Jumia eliminated grocery delivery, increasing the minimum basket size for free deliveries and restricting free deliveries to major cities. Price subsidies and marketing blitzes will also stop.
  • Jumia slashed advertising costs by 31.5% year on year, Q3 results show.
  • Dufay, based in Abidjan, the economic capital of Ivory Coast, said senior company executives would also likely relocate to offices on the continent.
  • Low internet penetration, complex logistics, weak infrastructure, and a reticence to shop online continue to hold the sector back on the continent of Africa.
  • The depreciation of local currencies against the U.S. dollar in Jumia's markets, particularly Nigeria, Egypt, Senegal, and Ivory Coast, has also negatively impacted growth margins.
  • Dufay said the path to profitability required "tough decisions." "It's fully in our hands to make it happen," he said.
  • Price Action: JMIA shares traded lower by 1.62% at $4.10 on the last check Friday.
  • 電子商務組 巨米科技股份公司 紐約證券交易所代碼：JMIA）通常被稱為「非洲亞馬遜」，在其合作驅逐後進行了重組-《金融時報》報導，CEO 及其股價暴跌。
  • 本月早些時候，該公司刪除了創始人和聯合首席執行官傑里米 Hodara 和薩查 Poignonnec 並任命了新的管理委員會。
  • 代理首席執行官弗朗西斯·杜菲（Francis Dufay）表示，該公司將專注於其關鍵的電子商務產品，停止業務的不良領域並減少其營銷工作。
  • 另請閱讀： 亞馬遜確認減少約 10K 名員工的規模，擴大遣散費套餐
  • Jumia 將關閉 Jumia 總理，這是一個類似於 亚马逊公司 （NASDAQ：AMZN）優質服務，在三年前推出，使客戶可以獲得免費送貨。
  • 該公司的內部物流服務 Jumia Logistics 將在七個國家停產，但仍將繼續留在尼日利亞，摩洛哥和象牙海岸等關鍵市場。
  • Dufay 補充說，它確定了削減工作，以成為「完成我們使命的精益組織」。
  • Jumia 消除了雜貨配送，增加了免費送貨的最小籃子尺寸，並限制了向主要城市的免費送貨。價格補貼和營銷衝擊也將停止。
  • 第三季度結果顯示，Jumia 同比大幅削減了 31.5％ 的廣告成本。
  • 總部位於象牙海岸經濟首都阿比讓的杜菲（Dufay）表示，高級公司管理人員也可能遷往該大陸的辦事處。
  • 互聯網滲透率低，物流複雜，基礎設施薄弱以及網上購物的淘汰率繼續使該行業重新回到非洲大陸。
  • Jumia 市場（尤其是尼日利亞、埃及、塞內加爾和象牙海岸）當地貨幣兌美元的貶值也對增長利潤產生負面影響。
  • Dufay 表示，通往盈利能力的道路需要「艱難的決定」。他說：「這完全掌握在我們手中，要實現這一目標。」
  • 價格行動： 週五，JMIA 股價下跌 1.62%，報 4.10 美元。

譯文內容由第三人軟體翻譯。


以上內容僅用作資訊或教育之目的，不構成與富途相關的任何投資建議。富途竭力但無法保證上述全部內容的真實性、準確性和原創性。
    搶先評論