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British Fashion Brand Burberry's H1 Sales Climb 11%; Unveils Growth Strategy

British Fashion Brand Burberry's H1 Sales Climb 11%; Unveils Growth Strategy

英國時尚品牌 Burberry 的 H1 銷售額攀升 11%；揭開成長策略
Benzinga Real-time News ·  2022/11/17 18:30
  • British luxury brand Burberry Group ADR (OTC:BURBY) reported its second-quarter FY23 comparable store sales growth of 11%.
  • The progress happened due to increased tourist spend.
  • The brand reported first-half revenue of £1.35 billion, a 5% Y/Y increase in constant exchange rates, and 11% on a reported FX basis.
  • Adjusted operating profit for the period climbed 6% at CER to £238 million.
  • Chief Executive Officer Jonathan Akeroyd presented the strategy for the next phase for Burberry, including a target to double sales of leather goods, shoes, and women's ready to wear.
  • "Burberry has an extraordinary legacy, a unique British heritage and a very strong platform to build on, as shown in our half-year results," said Akeroyd.
  • The strategy also aims to refocus on Britishness and strengthen the connection with British design, craft and culture.
  • Price Action: BURBY shares closed lower by 2.82% at $23.23 on Wednesday.
  • Photo Via Company
  • 英國奢侈品牌 博柏利集團 (OTC: BURBY) 報告其第二季度 23 財年同比商店銷售增長 11%。
  • 進展是由於旅遊支出增加而發生的。
  • 該品牌的上半年營收為 1.35 億英鎊，固定匯率按年/Y 增長 5%，按報告的外匯基礎計算增長 11%。
  • 期內經調整營業溢利上升 6% 至 2.39 億英鎊。
  • 首席執行官 Jonathan Akroyd 介紹了 Burberry 下一階段的策略，包括皮革製品、鞋子和女裝成衣銷售量翻倍的目標。
  • Akroyd 表示：「Burberry 擁有非凡的傳統、獨特的英國文化遺產，以及一個非常強大的平台，正如我們半年的業績所示。
  • 該策略還旨在重新專注於英國性，並加強與英國設計，工藝和文化的聯繫。
  • 價格行動： 伯比股票周三收盤下跌 2.82％，收盤價為 23.23 美元。
  • 通過公司照片

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