Futu News on November 16, beer stocks continued yesterday's rally, $Budweiser Brewing Company APAC Limited (01876.HK) $up 4.77% Magi $Hong Kong Shengli Beer (00236.HK) $up 2.56% Jie $Tsingtao Brewery (00168.HK) $up 1% Jie $China Resources Beer (00291.HK) $up 0.7%.

According to the news, the 2022 World Cup in Qatar will begin at 00:00 on November 20, Beijing time.

It is reported that as the official global sponsor of the Qatar World Cup, Budweiser launched a "The Worldis Yours To Take" campaign with the theme of "becoming a World Hero" and introduced eight limited World Cup national cans by combining beer packaging and team uniform elements.

Tsing Tao Beer e-commerce official also said that during the World Cup, Tsing Tao Beer will launch two football-themed products.

From the point of view of brokers, CITIC believes that this World Cup, held in winter, is expected to prolong the traditional peak season of beer sales in the second and third quarters, leading the beer industry to achieve a simultaneous rise in volume and price. China International Capital Corporation pointed out that China's domestic demand has great potential in the long run, and the leader of the food and beverage sector is expected to show resilience in the long run. The current plate valuation is historically low, market pessimism has been basically reflected, optimistic about the relative improvement in the performance of the sector in 2023.