Soil patting in key cities is at its peak.

According to statistics from Chinese reporters at brokerages, seven cities, including Beijing, Shanghai and Shenzhen, completed the third round of soil sales in just six days from September 23 to 29. As of September 29, 11 cities, including Beijing, Shanghai, Shenzhen, Hangzhou, Suzhou, Wuhan, Qingdao, Xiamen, Wuxi, Fuzhou and Ningbo, had completed the third round of soil racquets.

According to the transaction results of brokerage Chinese reporters combing through the transaction results of various cities, the heat of soil patting between cities is uneven, and the differentiation within the city is also obvious. in addition to Beijing and Hangzhou, which are slightly hotter than the second round, the heat of most cities has declined; except for Beijing and Ningbo, the average premium rate has decreased compared with the second round, but the common feature of these cities is that land-taking enterprises are still dominated by state-owned central enterprises and local platform companies. In addition, the willingness of private enterprises in hot cities to acquire land has rebounded.

Industry insiders interviewed by Chinese reporters of securities firms believe that the current downward pressure on the property market is still great, and market investment confidence is also relatively low. Affected by this, it is expected that the popularity of soil patting in the fourth quarter will also continue to operate at a low level. The proportion of land taken by state-owned central enterprises has a trend of further improvement.

The popularity of most cities is declining, and hot plots in hot cities are popular.

According to the results of brokerage Chinese reporters combing local soil patting, the heat of the third round of soil patting in Beijing is slightly higher than that of the previous round, Hangzhou has continued the heat of the first two rounds, Ningbo and Fuzhou have remained stable, while Shenzhen, Shanghai, Suzhou, Wuhan, Qingdao, Wuxi and Xiamen have declined.

According to the statistics of the middle finger academy, among the 11 cities that have completed the third round of land auctions this year, the top three in land transfer fees are Shanghai (105.38 billion yuan), Beijing (50.029 billion yuan) and Hangzhou (43 billion yuan). The top three average premium rates are Beijing (6.06%), Hangzhou (5.13%) and Ningbo (4.72%). Except for Beijing and Ningbo, the average premium rate is higher than that of the second round, but all other cities have decreased.

From the one with the highest premium rateBeijingFrom a point of view, of the 18 plots, 10 were sold at the rock bottom price and 8 at a land premium, with an average premium rate of 6.06%, an increase of 0.71 percentage points over the second round, and the market warmed up slightly. Among them, Haidian District Yongfeng, Fengtai District Zaojia Village and other popular land competition is fierce, the premium rate is 15%, Haidian District Yongfeng 0013 land is to achieve the land price and competitive housing area "double touch".

Equally eye-catchingHangzhouOf the 19 residential land transactions, 8 reached the stop price and entered the "one-time offer" stage, accounting for 42.1%, an increase of 15.4 percentage points over the second round, and 2 cases were sold at a premium, with an average premium rate of 5.13%, continuing the heat of the first two rounds.

Ended on September 29th.NingboSoil beat, the average premium rate reached 4.72%. Of the 10 sold plots, 3 of the 4 sites sold at a premium reached the peak, and 9 real estate companies competed for the hottest plots. Finally, the upper limit price reached 3.071 billion yuan after 58 rounds of bidding, and the bidding time was more than two hours, which was won by Ningbo Dongtou Yaohao. Hot land is still the main strategic target of real estate enterprises.

On the same dayFuzhouThe third round of land auctions also ended smoothly, with 15 cases involving residential land of 12.1 billion yuan, of which 11 in four urban areas attracted 50 bidders to participate in the competition. 42 bidders participated in the hottest Gulou district land for the old reform project, and 40 housing enterprises entered the lottery link, and Poly Yaohao finally won the site.

As the hottest city in the land market this yearShenzhenThe heat of the third round of soil racket is significantly lower than that of the previous two rounds. On September 28, there were 1 failed auction of 7 homesteads, and of the remaining 6 transactions, 4 were sold at the reserve price and 2 reached the upper limit of the land price. the overall premium rate was 3.94%, which was 5.39 percentage points lower than that of the second round.

It is also from first-tier cities.ShanghaiAlthough the gold collection reached a new high, the heat also declined compared with the previous round. On September 27th, 35 residential plots collected 105.38 billion yuan, but the reserve price was as many as 24, accounting for nearly 70%. In addition, eight cases reached the stop price and entered the "one-time quotation" stage, which was less than the previous round, and the average premium rate was 2.27%, which was also lower than the previous round.

In addition,The market heat of Qingdao, Wuhan, Suzhou, Wuxi and Xiamen, which completed the third round of soil shooting at the end of August, has cooled down.Among the 30 cases of land transactions in Qingdao, only 1 case reached the top and 1 case reached a premium, while the remaining 28 cases were sold at the reserve price, and 3 cases failed to be auctioned. In Wuhan, under the background of several high-quality land launches in the core area, only one case reached the peak, and the average premium rate dropped to 0.1%. The average premium rate was reduced to 0.1%, and the average premium rate was reduced to 0.1%. All 11 residential sites in Wuxi were sold at an ultra-low premium or rock bottom price, with an average premium rate of only 0.2%, the lowest since Xiamen concentrated soil auction.

As for the main reason for the decline in the popularity of soil patting in most cities compared with the second round, Zhang Kai, head of the Land Division of the Middle Index Research Institute, said in an interview with a Chinese reporter from a brokerage that, in addition to being affected by concerns about delayed delivery of future housing, weakening expectations of house prices and pessimistic expectations of residents' income, it also includes that most of this year's third round of land supply is unable to contribute to sales performance before the end of this year, so the enthusiasm of enterprises to acquire land has declined.

Not only the heat of the soil between cities is uneven, but also the heat of each plate within the city is obviously differentiated.

Yang Kewei, deputy general manager of the Kerry Research Center, said in an interview with a Chinese reporter from a securities firm that hot and cold differentiation has become a common feature of soil patting in various cities, and the value plates with low inventory pressure and fast flow around them are favored by real estate enterprises. the plate with relatively general quality or difficulties in the removal of surrounding housing has to rely on local state-owned enterprises to support the bottom or directly encounter failed auctions. Thus it can be seen that in the context of the general rise in profit space, real estate enterprises pay more attention to the sales expectations of the project.

The current downward pressure on the property market is still great, and market investment confidence is also relatively low. Affected by this, it is expected that the popularity of soil patting in the fourth quarter will continue to run at a low level. Yang Kewei told Chinese brokerage reporters that at the same time, as the centralized supply of land in most cities has become four batches, the possibility of urban soil shooting "collision period" in the next quarter is higher, which will lead to more significant differences in soil shooting heat between cities and even between plots.

Local private enterprises in hot cities make efforts

The Chinese reporter of the securities firm combs the land-holding enterprises in the third round of concentrated land auction.The common feature is that it is still dominated by state-owned central enterprises and local platform companies.

This feature is prominent in first-tier cities, which just ended on September 28.ShenzhenTaking Tubai as an example, five of the six land transactions were taken by the central government enterprises. Among them, Shenzhen Railway spent 6.04 billion yuan on three cases, Shekou and China Resources each won one case, and only one case was won by local private enterprises.

Although in the end, the central government enterprises are still the main force of the land acquisition enterprises, but judging from the application situation of the third round of local auction in Shenzhen, the participation of private enterprises is increasing. Shenzhen Planning and Natural Resources Bureau said that the third round of land auction private enterprises to participate in bidding accounted for 27%, private enterprises are more willing to participate in bidding, Longhua District land to participate in the lottery of more than half of the nine enterprises are private enterprises.

BeijingThe main force of land acquisition is also concentrated in the state-owned central enterprises, and the competition for hot plots is mostly carried out among the central enterprises. Among them, China Shipping spent nearly 15 billion yuan to win three hot plots, becoming a big one in this round of land acquisition. Of the 18 land transactions, only one was won by Longhu, a private enterprise, and the rest were state-owned central enterprises and local platform companies.

而ShanghaiOf the 35 transaction plots, 26 were collected by state-owned enterprises and urban investment companies such as Poly and China Merchants, accounting for 74%.

In addition,WuhanOn the other hand, with local state-owned assets at the bottom, state-owned enterprises accounted for nearly 90% of the total transaction value; of the 30 plots sold in Qingdao, 22 had the participation of urban investment companies behind them; and of the 15 plots sold in Fuzhou, except one was won by Poly, most of the others were taken over by local state-owned enterprises.

It is worth noting thatAlthough the final land acquisition in Suzhou, Wuxi and other cities is also dominated by local state-owned assets, the participation of local private enterprises has increased significantly.

And the participation of private enterprises is the highest.HangzhouOf the 19 sites sold, with the exception of Shekou, Poly, China Resources, Zhijiang City Investment and Hangzhou Metro in Tuodi, the other plots were collected by local private enterprises in Hangzhou, accounting for more than 50%. Among them, Hangzhou two major brands of real estate enterprises are active, Greentown won two plots with a total price of 8.09 billion yuan, and Binjiang won three popular plots with a total price of 6.91 billion yuan. The performance of local small and medium-sized private enterprises is also more positive, such as Kunhe, Zhonghao, Saint Austria, Jie Li and so on.

Zhang Kai believes that the state-owned central enterprises are more adaptable to the adjustment of the land auction rules, and at the same time, thanks to the fact that some of the previous projects have reached expectations, the state-owned central enterprises have taken the lead in actively taking the land, and there is a trend of further improvement in the proportion of land taken by the central enterprises in the third round.