Build-A-Bear Workshop (NYSE:BBW) continues its year-long silver celebration to commemorate its landmark 25th anniversary with exciting new releases from the Vault and new collaBEARations with popular licensed partners.  Expand your collection with these unique furry friends that promise to be filled with heart and hugs.

CELEBRATE 25 YEARS OF FURRY FRIENDS WITH THIS EXCLUSIVE RELEASE FROM THE VAULT
Following the successful re-imaginings of several classic furry friends Build-A-Bear today announced the launch of Floppy Kitty.   Inspired by the 1998 design, this plush animal makes the purrr-fect addition to any collection!  Available exclusively online, this limited-edition product includes a commemorative silver 25th Celebration Collection emblem on its right paw pad. 

New furry friends inspired by classic Build-A-Bear plush continue to be released from the Vault each month, with Floppy Kitty being the seventh anniversary collectible.  Use the handy Collector's Guide to keep track, but don't wait, two have already sold out!  Don't miss a release by visiting the 25th Celebration page to learn more and to sign up for updates throughout the year!

NEW COLLECTORS' ITEMS FOR FANS: TWO NEW PIKACHU

Pokémon fans will love the two new Pikachu plush for the Build-A-Bear 25th Celebration! Pikachu was the first Pokémon plush ever released at Build-A-Bear Workshop, and this fan-favorite Electric-type Pokémon is now available in two special limited editions to celebrate our 25th year. Two different plush styles are available in stores and online, both with sparkly yellow fur and a collector's emblem on the paw pad, with one featuring a winking face.  Signature 6-in-1 sound chips, Pokémon varsity jackets and sleepers complete the look for each Pikachu. The adorable Pikachu is a must-have addition to any Pokémon Trainer's team!