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Amazon Prime Day Braces For Slowdown Like Alibaba On Pandemic Recovery, Inflation Concerns

Amazon Prime Day Braces For Slowdown Like Alibaba On Pandemic Recovery, Inflation Concerns

亚马逊黄金日像阿里巴巴-SW一样为经济放缓做准备,大流行复苏,通胀担忧
Benzinga Real-time News ·  2022/06/27 20:00

Amazon.com, Inc's (NASDAQ:AMZN) Prime Day has hit a slowdown as consumers cut down on their order size, the Wall Street Journal reports.

亚马逊公司(纳斯达克代码:AMZN)据《华尔街日报》报道,随着消费者订单规模的减少,黄金日销售放缓。

Amazon, too, appears to have curtailed its investments in the event. Most of the deals have focused on the company's products. 

亚马逊似乎也减少了对此次活动的投资。大多数交易都集中在该公司的产品上。

Also Read: Here's How Alibaba And Others Fared In China's June Shopping Extravaganza

另请阅读:以下是阿里巴巴-SW和其他人在中国六月份购物狂欢中的表现

Data proves that the discounts on many items failed to surpass those on other days at Amazon, excluding electronics.

数据证明,许多商品的折扣未能超过亚马逊其他日子的折扣,不包括电子产品。

Amazon will hold its Prime Day on July 12 and 13, continuing the trend of extending the event by a day to maximize its revenue.

亚马逊将在7月12日和13日举行黄金日,延续将活动延长一天的趋势,以实现收入最大化。

Amazon's sales will likely reach $7.76 billion in the U.S. from Prime Day, up 17% year on year, Insider Intelligence assumed. Revenue was once growing at a roughly 65% clip, Insider Intelligence reports. 

Insider Intelligence预计,从黄金日开始,亚马逊在美国的销售额可能会达到77.6亿美元,同比增长17%。据Insider Intelligence报道,收入一度以大约65%的速度增长。

The 2021 average order size totaled $54.15, compared with an order size of $58.77 in 2019, research firm Numerator disclosed. Shoppers spent $30.83 per item in 2021 versus $33.88 in 2019, Numerator data prove. 

研究公司Molator透露,2021年的平均订单规模为54.15美元,而2019年的订单规模为58.77美元。分子数据证明,2021年购物者每件商品的支出为30.83美元,而2019年为33.88美元。

Contrastingly, Amazon acknowledged "great success with Prime Day" and looks to offer its lowest prices ever this Prime Day on products from various brands. It also disclosed that Amazon's third-party sellers had their most significant Prime Day sales. Amazon also continued heavy investment in the event by expanding the number of countries and adding new experiences, WSJ notes.

与之形成鲜明对比的是,亚马逊承认“Prime Day取得了巨大成功”,并希望在今年的Prime Day为各种品牌的产品提供有史以来最低的价格。该公司还披露,亚马逊的第三方卖家在黄金日进行了最重要的销售。《华尔街日报》指出,亚马逊还继续在此次活动上投入巨资,扩大了国家数量,增加了新的体验。

Sales on Amazon typically increase by twice the usual amount on Prime Day, according to CommerceIQ.

根据CommerceIQ的数据,亚马逊在黄金日的销售额通常会比平时增加两倍。

Copycat deals from Walmart Inc (NYSE:WMT) and Target Corp (NYSE:TGT) capitalizing on the Prime Day will likely grow by 17.8% in 2022 versus 72% in 2018 and 2019 as they battle excess inventory due to pandemic recovery.

山寨交易来自沃尔玛(纽约证券交易所代码:WMT)和塔吉特(纽约证券交易所股票代码:TGT)利用黄金日的资本在2022年可能会增长17.8%,而2018年和2019年的增长率为72%,因为他们正在应对因大流行复苏而导致的库存过剩。

Prime Day's slowdown coincides with overall challenges at Amazon, which curtailed investment in its massive delivery operations to cut costs due to changes in shopping trends following pandemic recovery and inflation.

黄金日的放缓恰逢亚马逊面临整体挑战,由于疫情复苏和通胀后购物趋势的变化,亚马逊削减了对其大规模送货业务的投资,以削减成本。

Price Action: AMZN shares traded higher by 0.85% at $117.45 in the premarket on the last check Monday.

价格行动:周一,AMZN股价在盘前交易中上涨0.85%,至117.45美元。

Photo by christian-wiediger via Unsplash

克里斯蒂安-维迪格通过Unspash拍摄的照片

译文内容由第三方软件翻译。


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