Amazon Prime Day Braces For Slowdown Like Alibaba On Pandemic Recovery, Inflation Concerns
Amazon Prime Day Braces For Slowdown Like Alibaba On Pandemic Recovery, Inflation Concerns
Amazon.com, Inc's (NASDAQ:AMZN) Prime Day has hit a slowdown as consumers cut down on their order size, the Wall Street Journal reports.
亞馬遜公司(納斯達克代碼：AMZN)據《華爾街日報》報道，隨着消費者訂單規模的減少，黃金日銷售放緩。
Amazon, too, appears to have curtailed its investments in the event. Most of the deals have focused on the company's products.
亞馬遜似乎也減少了對此次活動的投資。大多數交易都集中在該公司的產品上。
Also Read: Here's How Alibaba And Others Fared In China's June Shopping Extravaganza
另請閲讀：以下是阿里巴巴-SW和其他人在中國六月份購物狂歡中的表現
Data proves that the discounts on many items failed to surpass those on other days at Amazon, excluding electronics.
數據證明，許多商品的折扣未能超過亞馬遜其他日子的折扣，不包括電子產品。
Amazon will hold its Prime Day on July 12 and 13, continuing the trend of extending the event by a day to maximize its revenue.
亞馬遜將在7月12日和13日舉行黃金日，延續將活動延長一天的趨勢，以實現收入最大化。
Amazon's sales will likely reach $7.76 billion in the U.S. from Prime Day, up 17% year on year, Insider Intelligence assumed. Revenue was once growing at a roughly 65% clip, Insider Intelligence reports.
Insider Intelligence預計，從黃金日開始，亞馬遜在美國的銷售額可能會達到77.6億美元，同比增長17%。據Insider Intelligence報道，收入一度以大約65%的速度增長。
The 2021 average order size totaled $54.15, compared with an order size of $58.77 in 2019, research firm Numerator disclosed. Shoppers spent $30.83 per item in 2021 versus $33.88 in 2019, Numerator data prove.
研究公司Molator透露，2021年的平均訂單規模為54.15美元，而2019年的訂單規模為58.77美元。分子數據證明，2021年購物者每件商品的支出為30.83美元，而2019年為33.88美元。
Contrastingly, Amazon acknowledged "great success with Prime Day" and looks to offer its lowest prices ever this Prime Day on products from various brands. It also disclosed that Amazon's third-party sellers had their most significant Prime Day sales. Amazon also continued heavy investment in the event by expanding the number of countries and adding new experiences, WSJ notes.
與之形成鮮明對比的是，亞馬遜承認“Prime Day取得了巨大成功”，並希望在今年的Prime Day為各種品牌的產品提供有史以來最低的價格。該公司還披露，亞馬遜的第三方賣家在黃金日進行了最重要的銷售。《華爾街日報》指出，亞馬遜還繼續在此次活動上投入巨資，擴大了國家數量，增加了新的體驗。
Sales on Amazon typically increase by twice the usual amount on Prime Day, according to CommerceIQ.
根據CommerceIQ的數據，亞馬遜在黃金日的銷售額通常會比平時增加兩倍。
Copycat deals from Walmart Inc (NYSE:WMT) and Target Corp (NYSE:TGT) capitalizing on the Prime Day will likely grow by 17.8% in 2022 versus 72% in 2018 and 2019 as they battle excess inventory due to pandemic recovery.
山寨交易來自沃爾瑪(紐約證券交易所代碼：WMT)和塔吉特(紐約證券交易所股票代碼：TGT)利用黃金日的資本在2022年可能會增長17.8%，而2018年和2019年的增長率為72%，因為他們正在應對因大流行復蘇而導致的庫存過剩。
Prime Day's slowdown coincides with overall challenges at Amazon, which curtailed investment in its massive delivery operations to cut costs due to changes in shopping trends following pandemic recovery and inflation.
黃金日的放緩恰逢亞馬遜面臨整體挑戰，由於疫情復甦和通脹後購物趨勢的變化，亞馬遜削減了對其大規模送貨業務的投資，以削減成本。
Price Action: AMZN shares traded higher by 0.85% at $117.45 in the premarket on the last check Monday.
價格行動：週一，AMZN股價在盤前交易中上漲0.85%，至117.45美元。
Photo by christian-wiediger via Unsplash
克里斯蒂安-維迪格通過Unspash拍攝的照片
譯文內容由第三人軟體翻譯。