share_log

Ad Industry's Biggest Conference Returns With New Winner: Find Out Who

Ad Industry's Biggest Conference Returns With New Winner: Find Out Who

广告业最大的会议带着新的赢家回归:找出谁
Benzinga Real-time News ·  2022/06/25 01:15
  • The advertising industry's biggest conference has returned with a new winner Amazon.com, Inc (NASDAQ: AMZN), after a two-year break, Bloomberg reports.
  • Amazon occupied a portion of the beachfront at the annual Cannes Lions show with the "Amazon Port," its most extensive showcasing at the conference yet reflecting its growing significance.
  • Tech companies like Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, and Spotify Technology S.A. (NYSE:SPOT) showcase offerings during the event, with sun loungers and drinks during the day and D.J.s and dancing at night to lure potential customers into learning about ad offerings and building relationships.
  • Also Read: Needham Considers It Futile For Meta To Compete With TikTok, YouTube, Amazon, Google
  • Amazon's ad business generated over $31 billion in 2021, more than doubling over 2019, just behind Alphabet and Meta Platforms Inc (NASDAQ:META) in sharp contrast to five years ago, when it was still described as "nascent," drawing attention for renting a suite at the Carlton Hotel. 
  • Amazon generates ad sales from multiple channels, including sponsored ads, display, video, and brand advertising.
  • However, economic slowdown concerns continue to plague the industry, mainly triggered by Snap Inc's (NYSE:SNAP) profit warning in May.
  • Amazon recently lost its Worldwide Consumer CEO, David H. Clark, who resigned after 23 years.
  • Amazon promoted veteran executive Doug Herrington to the CEO of Worldwide Amazon Stores (renamed from Worldwide Consumer) and John Felton as its new head of Operations. 
  • Price Action: AMZN shares traded higher by 2.10% at $114.80 on the last check Friday.
  • 广告业最大的会议回来了,带来了新的赢家亚马逊,Inc.据彭博社报道,在中断两年后,新浪纳斯达克(Youku Tudou:AMZN)股价下跌。
  • 在一年一度的戛纳狮子展上,亚马逊凭借“亚马逊港口”占据了部分海滨区域,这是亚马逊在会议上最广泛的展示,也反映了它日益增长的重要性。
  • 科技公司,比如Alphabet公司(纳斯达克:谷歌)(纳斯达克:谷歌)Spotify Technology S.A.(纽约证券交易所股票代码:Spot)在活动期间展示产品,白天有阳光躺椅和饮料,晚上有DJ和舞蹈,以吸引潜在客户了解广告产品和建立关系。
  • 另请阅读: 李约瑟认为Meta与TikTok、YouTube、亚马逊、谷歌竞争是徒劳的
  • 亚马逊的广告业务在2021年产生了超过310亿美元的收入,比2019年翻了一番多,仅次于Alphabet和Meta Platform Inc.(纳斯达克股票代码:META)与五年前形成鲜明对比,当时它还被描述为“新生”,因在卡尔顿酒店租了一间套房而引起人们的注意。
  • 亚马逊的广告销售来自多个渠道,包括赞助美国存托股份、展示、视频和品牌广告。
  • 然而,对经济放缓的担忧继续困扰着该行业,主要是由Snap(纽约证券交易所股票代码:Snap)5月份发布盈利预警。
  • 亚马逊最近失去了全球消费者首席执行官大卫·H·克拉克,他在任职23年后辞职。
  • 亚马逊提拔资深高管道格·赫林顿担任全球亚马逊商店(从Worldwide Consumer更名)的首席执行官,约翰·费尔顿担任新的运营主管。
  • 价格行动:在周五的最后一次检查中,AMZN的股价上涨了2.10%,至114.80美元。

译文内容由第三方软件翻译。


以上内容仅用作资讯或教育之目的,不构成与富途相关的任何投资建议。富途竭力但不能保证上述全部内容的真实性、准确性和原创性。
    抢沙发