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Here's Why Needham Predicts Taboola Shares To Double

Here's Why Needham Predicts Taboola Shares To Double

这就是为什么李约瑟预测塔博拉的股价将翻一番
Benzinga Real-time News ·  2022/06/22 03:55
  • Needham analyst Laura Martin reiterated Buy on Taboola.com Ltd (NASDAQ:TBLA) with a price target of $5 (95.3% upside).
  • Martin cited the eMarketer report that advertising revenue on the Open Internet (excluding Walled Gardens like Amazon.com Inc (NASDAQ: AMZN), Meta Platforms Inc's (NASDAQ:META) Facebook, Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, YouTube, Snap Inc (NYSE:SNAP), and Roku, Inc (NASDAQ:ROKU)) is about $40 billion in the U.S. and about $75 billion globally in 2021.
  • She saw that the tech stack required to build and maintain a best-in-class personalized recommendation engine is too complex and expensive for most Open Internet websites to create in-house.
  • Interestingly, TBLA's 9,000 clients solved this personalization problem by allowing TBLA to be their recommendation engine and back-end tech stack.
  • TBLA spread the costs of building and maintaining a personalized recommendation engine across many clients and took a 35% rev share from each of them, Martin noted.
  • TBLA's learning algorithms improve with revenue size, which continuously widens the gap between a single website's ability to generate ad revs from its site compared with TBLA's ability to pay it more, even after taking its 35% rev share off the top.
  • Growth creates a positive earnings flywheel for TBLA, observed Martin.
  • Adding clients brings more consumers and their data, improving TBLA's personalization algorithms, resulting in better ad targeting, generating higher revenue per page for the website owner, and attracting the next website owner, she added.
  • Price Action: TBLA shares traded lower by 1.57% at $2.51 on the last check Tuesday.
  • 李约瑟分析师劳拉·马丁重申买入Tbraola.com有限公司(纳斯达克：tbla)，目标价为5美元(上涨95.3%)。
  • 马丁引用了eMarketer的报告称，开放互联网上的广告收入(不包括围墙花园亚马逊(纳斯达克：amzn)，Meta Platels Inc.(纳斯达克：META)脸书，Alphabet公司(纳斯达克：谷歌)(纳斯达克：谷歌)Snap(纽约证券交易所股票代码：Snap)，以及Roku公司(纳斯达克：ROKU))2021年在美国约为400亿美元，全球约为750亿美元。
  • 她看到，建立和维护一流的个性化推荐引擎所需的技术堆栈对于大多数开放互联网网站来说过于复杂和昂贵，无法在内部创建。
  • 有趣的是，TBLA的9000名客户通过允许TBLA作为他们的推荐引擎和后端技术堆栈解决了这个个性化问题。
  • 马丁指出，TBLA将构建和维护个性化推荐引擎的成本分摊给许多客户，并从每个客户那里收取35%的版本份额。
  • TBLA的学习算法随着收入规模的增加而提高，这就不断拉大了单个网站在其网站上产生广告转速的能力与TBLA支付更高广告转速的能力之间的差距，即使在将其35%的版本份额从榜首剥离后也是如此。
  • 马丁观察到，增长为TBLA创造了一个积极的收益飞轮。
  • 她补充说，增加客户会带来更多的消费者和他们的数据，改进TBLA的个性化算法，导致更好的广告定向，为网站所有者产生更高的每页收入，并吸引下一个网站所有者。
  • 价格行动：在周二的最后一次检查中，TBLA的股价下跌了1.57%，至2.51美元。

译文内容由第三方软件翻译。


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