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Here's Why Needham Predicts Taboola Shares To Double

Here's Why Needham Predicts Taboola Shares To Double

這就是為什麼李約瑟預測塔博拉的股價將翻一番
Benzinga Real-time News ·  2022/06/22 03:55
  • Needham analyst Laura Martin reiterated Buy on Taboola.com Ltd (NASDAQ:TBLA) with a price target of $5 (95.3% upside).
  • Martin cited the eMarketer report that advertising revenue on the Open Internet (excluding Walled Gardens like Amazon.com Inc (NASDAQ: AMZN), Meta Platforms Inc's (NASDAQ:META) Facebook, Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, YouTube, Snap Inc (NYSE:SNAP), and Roku, Inc (NASDAQ:ROKU)) is about $40 billion in the U.S. and about $75 billion globally in 2021.
  • She saw that the tech stack required to build and maintain a best-in-class personalized recommendation engine is too complex and expensive for most Open Internet websites to create in-house.
  • Interestingly, TBLA's 9,000 clients solved this personalization problem by allowing TBLA to be their recommendation engine and back-end tech stack.
  • TBLA spread the costs of building and maintaining a personalized recommendation engine across many clients and took a 35% rev share from each of them, Martin noted.
  • TBLA's learning algorithms improve with revenue size, which continuously widens the gap between a single website's ability to generate ad revs from its site compared with TBLA's ability to pay it more, even after taking its 35% rev share off the top.
  • Growth creates a positive earnings flywheel for TBLA, observed Martin.
  • Adding clients brings more consumers and their data, improving TBLA's personalization algorithms, resulting in better ad targeting, generating higher revenue per page for the website owner, and attracting the next website owner, she added.
  • Price Action: TBLA shares traded lower by 1.57% at $2.51 on the last check Tuesday.
  • 李約瑟分析師勞拉·馬丁重申買入Tbraola.com有限公司(納斯達克：tbla)，目標價為5美元(上漲95.3%)。
  • 馬丁引用了eMarketer的報告稱，開放互聯網上的廣告收入(不包括圍牆花園亞馬遜(納斯達克：amzn)，Meta Platels Inc.(納斯達克：META)臉書，Alphabet公司(納斯達克：谷歌)(納斯達克：谷歌)Snap(紐約證券交易所股票代碼：Snap)，以及Roku公司(納斯達克：ROKU))2021年在美國約為400億美元，全球約為750億美元。
  • 她看到，建立和維護一流的個性化推薦引擎所需的技術堆棧對於大多數開放互聯網網站來説過於複雜和昂貴，無法在內部創建。
  • 有趣的是，TBLA的9000名客户通過允許TBLA作為他們的推薦引擎和後端技術堆棧解決了這個個性化問題。
  • 馬丁指出，TBLA將構建和維護個性化推薦引擎的成本分攤給許多客户，並從每個客户那裏收取35%的版本份額。
  • TBLA的學習算法隨着收入規模的增加而提高，這就不斷拉大了單個網站在其網站上產生廣告轉速的能力與TBLA支付更高廣告轉速的能力之間的差距，即使在將其35%的版本份額從榜首剝離後也是如此。
  • 馬丁觀察到，增長為TBLA創造了一個積極的收益飛輪。
  • 她補充説，增加客户會帶來更多的消費者和他們的數據，改進TBLA的個性化算法，導致更好的廣告定向，為網站所有者產生更高的每頁收入，並吸引下一個網站所有者。
  • 價格行動：在週二的最後一次檢查中，TBLA的股價下跌了1.57%，至2.51美元。

譯文內容由第三人軟體翻譯。


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