On June 6th, Sunac Services launched its brand new IP image "Xiaorongguang", and gave it a pleasant and cute brand positioning, and a deep integration of warm and cute IP image and property service power, injecting new spiritual core and unique value into Sunac Services.

Carefully polished to convey the spiritual core in the image of IP

In recent years, all kinds of popular IP emerge one after another, and IP is gradually integrated with various industries. For the property industry, to create their own IP image has also become an important part of building corporate brands.

Sunac Services, as a leading enterprise in the property industry, while expanding the service territory and pursuing high-quality service, he is also constantly thinking about how to build a high-quality and convenient life for customers, how to give the brand more influence and affinity, how to close the distance with customers, how to inject soul into property services through emotional communication, and how to build a young service image and conduct in-depth dialogue with customers.

Small Rongguang IP image online, is Sunac Services insight into customer needs after the brand strategy landed a major measure, after more than half a year of meticulous polishing, after months of planning, design, modification, polishing, from daily pet to rare protection of animals, and finally to the lively ancient immortal beast "ride the yellow" as the prototype, through anthropomorphic and friendly image, to convey Sunac Services's service concept of "the most kind and beautiful".

Jia Xiangfeng, assistant president of Sunac Services Group, said: Xiao Rongguang's prototype is taken from the ancient Chinese immortal beast in the Classic of Mountains and Seas-"Chenghuang", also known as "Flying Yellow" and "Tenghuang", which means "rising to prosperity." it is an immortal beast that represents auspiciousness in ancient Chinese myths and legends. In appearance, the small Rongguang absorbs the outline of its yellow "fox" face, which is smart and smart, symbolizing warm service and considerate care. The double horns on the back, shaped like a pair of wings, represent Sunac Services's vision of continuous exploration and continuous growth. On the other hand, the legend of "Cheng Zhi Shou 2000" means that the owner has a long, healthy and long life.

Every detail of Xiao Rongguang's modeling conveys the signal of "affinity, professionalism and vitality" to customers, and this is the life concept that Sunac Services has always advocated; the image is taken from the ancient Chinese immortals and beasts, which comes from the profound cultural heritage of Sunac Services's traditional Chinese service projects such as Peach Blossom Garden. Its image characteristics of sense of mission and sense of responsibility, enterprising and affinity, loyalty and kindness also fit perfectly with Sunac Services's corporate culture.

Multi-scene applications, multi-dimensional help to upgrade the image of Sunac Services

IP image begins with the brand, which is in line with the corporate culture and service concept. Sunac Services Xiaorongguang will form effective emotional communication with customers through a variety of ways to build a bridge of external communication as a "lovely friend". After joining the post, Xiao Rongguang will actively participate in Sunac Services's online and offline activities, realize multi-scene interaction with users, enhance emotional links, and convey brand connotation.

At present, Xiao Rongguang has become an engineering expert, an omnipotent butler, an environmental guard, and a member of safety and order, and has started a "heart-to-heart" journey in the Fuchuang community, which not only makes the image of Xiao Rongguang more vivid in the hearts of the owners. it also makes the owners feel Sunac Services's charm of innovation and change. In the future, Xiao Rongguang will also participate in the public welfare activities of "Rong you the Future" and open a "Xiao Rongguang public welfare class" to popularize the knowledge of safety and environmental protection to the children in the community, and to enhance the safety and self-rescue awareness and emergency avoidance ability of community residents, especially children. At the same time, it will also open the Sun-day Xiaorongguang Community Symbiosis Market to help build diverse communities. Xiaorongguang will also appear in the owner's basketball game and join the cheerleading team to share the good time of sports with the owners.

It is reported that Xiao Rongguang will also be deeply involved in the Sunac Services property scene, covering different scenes such as pension, parent-child, and health, and set up a bridge to communicate with the owners with a soft and cute image, with professional and meticulous service. transfer warmth and love to more Sunac Services owners.

In the future, as a messenger to convey the good feelings between Sunac Services and customers, Xiao Rongguang will accompany you with a more diverse, three-dimensional and warm brand image, interact with customers in more scenes, and empower a better life.