YouTube Forays Live Stream Shopping, Intensifies Rivalry With Instagram
YouTube Forays Live Stream Shopping, Intensifies Rivalry With Instagram
YouTube进军Live Stream购物，加剧与Instagram的竞争
- Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube pitched itself to advertisers at the YouTube Brandcast event as a better place for their TV ad dollars, TechCrunch reports.
- YouTube teased upcoming features that it claimed would make it easier for viewers to discover and buy from brands.
- YouTube touted its forthcoming tools to offer advertisers a better way to engage viewers and connect with their audience.
- YouTube's shopping live streams platform also offers other tools specifically designed to drive sales.
- A YouTube feature will allow two creators to go live simultaneously to co-host a single live shopping stream, intensifying rivalry with Meta Platforms Inc (NASDAQ: FB) Instagram.
- Another feature will help creators start a shopping live stream on their channel, redirecting their audience to a brand's channel for fans to keep watching.
- Lately, YouTube has been working to transform its platform into a shopping destination with product launches like shoppable ads or the ability to shop directly from live streams hosted by creators.
- Price Action: GOOG shares traded higher by 0.44% at $2,258 on the last check Thursday.
- Alphabet公司纳斯达克：谷歌)(纳斯达克：谷歌)据TechCrunch报道，在Youtube Brandcast活动上，YouTube向广告商推销自己是一个更好的电视广告收入来源。
- YouTube调侃了即将推出的功能，称这些功能将使观众更容易发现品牌并从品牌中购买。
- YouTube吹嘘其即将推出的工具将为广告商提供一种更好的方式来吸引观众并与他们的观众建立联系。
- YouTube的购物直播平台还提供了其他专门为推动销售而设计的工具。
- YouTube的一个功能将允许两个创作者同时直播，共同主持一个直播购物流，加剧了与Meta Platform Inc.(纳斯达克：FB)Instagram.
- 另一项功能将帮助创作者在他们的频道上启动购物直播，将他们的观众重定向到某个品牌的频道，供粉丝继续观看。
- 最近，YouTube一直在努力将其平台转变为一个购物目的地，推出像可购物美国存托股份这样的产品，或者能够通过创作者托管的直播流直接购物。
- 价格行动：在周四的最后一次检查中，谷歌股价上涨0.44%，至2258美元。
译文内容由第三方软件翻译。
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