根据Refinitiv的数据，分析师预计奈飞将在第一季度增加260万订户。
$奈飞(NFLX.US)$将于美东时间4月19日美股盘后公布最新季度的财报业绩。市场预期奈飞第一季度的每股盈利为2.9美元，同比降低22.7%；营收为79.3亿美元，同比增长10.7%。
过去8个季度，奈飞每股收益3次超出市场预期。奈飞今年已下跌 43.4%，成为表现最差的 FAANG 股票。
新增用户疲软
根据Refinitiv的数据，分析师预计奈飞将在第一季度增加260万订户，在季节性疲弱的第二季度增加270万订户，仍低于疫情高峰期新增订户的平均数量。
分析人士表示，该公司的订户增长将来自发展中地区，该公司在这些地区下调了价格，而美国和加拿大的价格上涨将为新内容提供资金。于此同时，奈飞可能会因为退出俄罗斯而失去约100万订户。
Synovus Trust高级投资组合经理Dan Morgan表示:“从长期来看，大多数投资者很难看到在2023财年或更长的时间内，奈飞净增长再次大幅加速的催化剂。”
奈飞正投入数十亿美元，推出更多原创电影和电视剧，并开发手机游戏，以在后疫情的世界里增加用户，与HBO Max、亚马逊和迪士尼展开激烈竞争。
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进军游戏领域？
奈飞已经收购了三家游戏工作室，以分散收入来源，但分析师预计来自视频游戏的收入不会很快出现大幅增长。
Morningstar分析师Neil Macker表示：“我们不太相信用户真的会把视频游戏当成一项次要功能。”他补充称，这一举措只是“分散”其核心业务的注意力。
奈飞最强大的挑战者是迪士尼+，该公司于2019年底推出，预计在未来两年将拥有约2.3亿至2.6亿用户。HBO Max、Apple TV+和Amazon Prime等平台的订户数量也出现了显著增长。
奈飞过去曾多次获得奥斯卡奖提名，而苹果则凭借《健听女孩(CODA)》成为第一家获得奥斯卡最佳影片奖的流媒体公司。
根据Refinitiv的数据，分析师预计奈飞将在第一季度增加260万订户。
Analysts expect Netflix Inc to add 2.6 million subscribers in the first quarter, according to Refinitiv.
$奈飞(NFLX.US)$将于美东时间4月19日美股盘后公布最新季度的财报业绩。市场预期奈飞第一季度的每股盈利为2.9美元，同比降低22.7%；营收为79.3亿美元，同比增长10.7%。
$Netflix Inc (NFLX.US) $The latest quarterly results will be released after U. S. stocks closed on April 19, Eastern time. Netflix Inc's earnings per share are expected to be $2.90 in the first quarter, down 22.7 per cent from a year earlier, while revenue was $7.93 billion, up 10.7 per cent from a year earlier.
过去8个季度，奈飞每股收益3次超出市场预期。奈飞今年已下跌 43.4%，成为表现最差的 FAANG 股票。
In the past eight quarters, Netflix Inc's earnings per share exceeded market expectations three times. Netflix Inc has fallen 43.4% this year, making it the worst-performing FAANG stock.
新增用户疲软
The weakness of new users
根据Refinitiv的数据，分析师预计奈飞将在第一季度增加260万订户，在季节性疲弱的第二季度增加270万订户，仍低于疫情高峰期新增订户的平均数量。
Analysts expect Netflix Inc to add 2.6 million subscribers in the first quarter and 2.7 million in the seasonally weak second quarter, still below the average number of new subscribers at the peak of the epidemic, according to Refinitiv.
分析人士表示，该公司的订户增长将来自发展中地区，该公司在这些地区下调了价格，而美国和加拿大的价格上涨将为新内容提供资金。于此同时，奈飞可能会因为退出俄罗斯而失去约100万订户。
Analysts say the company's subscriber growth will come from developing regions, where the company has cut prices, while price increases in the US and Canada will fund new content. At the same time, Netflix Inc could lose about 1 million subscribers by withdrawing from Russia.
Synovus Trust高级投资组合经理Dan Morgan表示:“从长期来看，大多数投资者很难看到在2023财年或更长的时间内，奈飞净增长再次大幅加速的催化剂。”
"in the long run, it will be difficult for most investors to see a catalyst for Netflix Inc's net growth to accelerate significantly again in fiscal year 2023 or more," said Dan Morgan, a senior portfolio manager at Synovus Trust. "
奈飞正投入数十亿美元，推出更多原创电影和电视剧，并开发手机游戏，以在后疫情的世界里增加用户，与HBO Max、亚马逊和迪士尼展开激烈竞争。
Netflix Inc is investing billions in more original movies and TV dramas and developing mobile games to increase users in a post-epidemic world and compete fiercely with HBO Max, Amazon.Com Inc and Walt Disney Company.
进军游戏领域？
奈飞已经收购了三家游戏工作室，以分散收入来源，但分析师预计来自视频游戏的收入不会很快出现大幅增长。
Netflix Inc has acquired three game studios to diversify revenue sources, but analysts don't expect a big increase in revenue from video games any time soon.
Morningstar分析师Neil Macker表示：“我们不太相信用户真的会把视频游戏当成一项次要功能。”他补充称，这一举措只是“分散”其核心业务的注意力。
"We don't really believe that users will really regard video games as a secondary feature," said Neil Macker, an analyst at Morningstar. He added that the move was only a "distraction" from its core business.
奈飞最强大的挑战者是迪士尼+，该公司于2019年底推出，预计在未来两年将拥有约2.3亿至2.6亿用户。HBO Max、Apple TV+和Amazon Prime等平台的订户数量也出现了显著增长。
Netflix Inc's most powerful challenger is Walt Disney Company +, which was launched at the end of 2019 and is expected to have about 230 million to 260 million users in the next two years. The number of subscribers to platforms such as HBO Max, Apple TV+ and Amazon Prime has also increased significantly.
奈飞过去曾多次获得奥斯卡奖提名，而苹果则凭借《健听女孩(CODA)》成为第一家获得奥斯卡最佳影片奖的流媒体公司。
Netflix Inc has been nominated for Academy Awards many times in the past, while Apple Inc became the first streaming company to win an Oscar for best picture for her "CODA".
