DoNews12 May 14 News (Tian Xiaomeng) in 2021, the concept of meta-universe is booming, and virtual digital human has attracted much attention as the entrance and connection of meta-universe scene. Today, Baidu, Inc. Science and Technology Salon with the theme of "Digital Man", "AI, I'll go!" "it was successfully held in Baidu, Inc. Building. At the meeting, Li Shiyan, head of Baidu, Inc. Intelligent Cloud AI human-computer interaction laboratory, said that in the virtual digital human industry, infrastructure service providers providing modeling, rendering, dynamic capture and other services for digital human production have formed a solid pattern, mostly controlled by overseas giants. But in the tools and application layer, Chinese enterprises have begun to come to the fore.
Reviewing the development stage of digital man, digital man has experienced the 1.0 stage represented by "Paper Man" and the 2.0 era represented by Vtuber anchor. at present, it has evolved to 3.0 stage, which has the characteristics of high precision model and artificial intelligence drive. "the third generation of digital human modeling and content production are involved in AI, which makes digital human production more efficient, more intelligent, and can be oriented to more application scenarios." Li Shiyan said that data Man 3.0 can be aimed at the whole group of users, can be carried by video, live broadcast, chatbot and other carriers, and has the interactive ability of thousands of people.
Li Shiyan said that the digital human industry has three core driving forces: the first stage rocket is user demand and technology upgrading, the second stage is policy support and capital inflow, and the third stage is the iteration of computing platform. "every development of digital people is essentially technology-driven, and the need for users to obtain information and interaction from flat pictures, text, video and audio to real-time 3D interactive feedback will become the fundamental momentum for the long-term development of digital people, and a lot of demand will be created in the future. "said Li Shiyan.
Today, Digital Man 3.0 has shown a huge market space. According to the incomplete statistics of dimensional spectrum, there will be at least 19 financing in the field of virtual idol / digital man in 2021, and the upstream and downstream of the industry will also enter the market one after another from the point of view that they are good at it.
Although the digital human industry has a strong driving force, Li Shiyan believes that at present, domestic digital people still face three major problems in order to land a large-scale industry.
First, each node of the digital human industry chain is relatively separated and can not cooperate efficiently, which leads to high barriers in the production and tuning of digital human. At present, most companies in the industry are only one or several links in the whole process of digital human production and operation.
Second, there is no effective connection between the service scene and the performing arts scene, which shows that the performing digital people do not have the business capabilities that customers need, while the service-oriented digital people are lack of human settings, so it is difficult to communicate with users.
Third, the cost of meeting the demand of high mobility and high frequency is still very high. In the final analysis, this problem is still the production efficiency of digital people.
During the meeting, Li Shiyan said that in the face of the current high threshold of digital human production, in December 2021, Baidu, Inc. create Conference (Baidu, Inc. AI developers Conference), Baidu, Inc. CTO Wang Haifeng has officially released the "Baidu, Inc. Intelligent Cloud Xiling Digital Human platform", building digital human production, content creation, business configuration services as one of the platform-level products. At present, the product has the rapid delivery capability of the standard platform to help customers in different fields quickly achieve agile requirements, reduce costs and increase efficiency.
Finally, Li Shiyan said that Baidu, Inc. 's breakthrough in digital human technology benefited from its continued layout in the industry. As early as 2019, Baidu, Inc. began the "virtual digital human strategy". Based on years of AI technology precipitation, AI capability has become the core competence of Baidu, Inc. Intelligent Cloud Xiling platform, and now Baidu, Inc. is also opening this capability to the outside world. "our goal in the past two years is to enable everyone to realize the freedom of digital people through the opening of Baidu, Inc. 's intelligent cloud Xiling platform."