Bunnings, Coles, Telstra, Optus, the Good Guys and Woolworths Among the Winners as the 2021 World Branding Awards Go Virtual
Bunnings, Coles, Telstra, Optus, the Good Guys and Woolworths Among the Winners as the 2021 World Branding Awards Go Virtual
LONDON--(BUSINESS WIRE)--#worldbranding--The fourteenth edition of the World Branding Awards saw over 500 brands from more than 60 countries named as the "Brand of the Year" and welcomed more than 100 guests from around the world to connect remotely and celebrate their achievements at the Forums first Virtual ceremony.
倫敦--(美國商業資訊 )--****worldbranding--第十四屆世界品牌大獎中，來自60多個國家的500多個品牌被評爲 “年度品牌”，並歡迎來自世界各地的100多位嘉賓在論壇的首屆虛擬頒獎典禮上遠程聯繫並慶祝他們的成就。
Spotify, Zoom, Yakult, NetFlix, Amazon, CoCo, The Lego Group, Neutrogena, Nescafé, Nike, Heinz, L'Oréal, Starbucks, Beijing Tong Ren Tang, Google, Schwarzkopf and VISA were amongst some of the Worlds best brands announced as Global Winners in the first online ceremony at Kensington Palace.
Spotify、Zoom、養樂多、Netflix、亞馬遜、CoCo、樂高集團、露得清、雀巢咖啡、耐克、亨氏、歐萊雅、星巴克、北京同仁堂、谷歌、Schwarzkopf和VISA是肯辛頓宮首次在線頒獎典禮上宣佈爲全球獲獎者的世界最佳品牌之一。
Winners from Australia include Bakers Delight, Bunnings, Coles, Telstra, Optus, the Good Guys and Woolworths. Other National Tier winners include Bangkok Bank (Thailand), Tanduay (The Philippines), ToastBox (Singapore), Telstra (Australia), Carrefour (France), Nahdi (Saudi Arabia), Tanishq (India), Airland (Hong Kong), Natural Aqua Gel Cure (Japan), Sparco (Italy) and Sinarmas Land (Indonesia) to name a few.
來自澳大利亞的獲獎者包括 Bakers Delight、Bunnings、Coles、澳洲電信、Optus、Good Guys 和 Woolworths其他國家級獲獎者包括曼谷銀行（泰國）、Tanduay（菲律賓）、ToastBox（新加坡）、澳洲電信（澳大利亞）、家樂福（法國）、Nahdi（沙特阿拉伯）、Tanishq（印度）、Airland（香港）、Natural Aqua Gel Cure（日本）、Sparco（意大利）和Sinarmas Land（印度尼西亞）等。
Just twelve brands were selected to receive the Regional Tier award this year including Farmhouse, H&M, Mr D.I.Y., De'Longhi and Pandora – a feat only a select few could attain through the Forums' unique nomination, judging and evaluation process, which requires 70% consumer participation to find the publics' favourite brand.
今年只有十二個品牌被選中獲得區域等級獎，包括Farmhouse、H&M、Mr D.I.Y.、De'Longhi和Pandora，只有少數品牌才能通過論壇獨特的提名、評審和評估流程實現這一壯舉，該過程需要70％的消費者參與才能找到公衆最喜歡的品牌。
"2021 has been extremely difficult for businesses worldwide. COVID-19 forced many brands to adapt to a new normal, and the Awards celebrate the efforts these businesses have put into their branding and marketing. Each winner has won the love and trust of their consumers and the Awards are a testament to it" said Richard Rowles, Chairman of the World Branding Forum.
“對於全球企業來說，2021年是極其艱難的。COVID-19 迫使許多品牌適應新常態，該獎項旨在表彰這些企業在品牌和營銷方面所做的努力。每位獲獎者都贏得了消費者的喜愛和信任，這些獎項證明了這一點。” 世界品牌論壇主席理查德·羅爾斯說。
More than 1.3m consumer votes have been received since the inception of the Awards and this year more than 345,000 consumes participated in the nomination process globally. On average there are only 7 winning brands in each country, just proving that winning a World Branding Award is indeed a remarkable achievement.
自該獎項成立以來，已獲得超過130萬張消費者選票，今年全球有超過34.5萬名消費者參與了提名過程。平均而言，每個國家只有7個獲獎品牌，這證明贏得世界品牌獎確實是一項了不起的成就。
The event was hosted by television presenter, Jemma Forte, and the Forum plan to return to Kensington Palace next year.
該活動由電視節目主持人傑瑪·福爾特主持，論壇計劃明年重返肯辛頓宮。
For more information and the full list of winners, visit awards.brandingforum.org.
欲瞭解更多信息和完整獲獎者名單，請訪問 awards.brandingforum.org。
About the World Branding Awards
關於世界品牌大獎
The World Branding Awards is the premier awards of the World Branding Forum, a registered non-profit organisation. The awards recognises the achievements of some of the world's best brands. For more information, visit .
世界品牌大獎是世界品牌論壇的主要獎項，世界品牌論壇是一個註冊的非營利組織。該獎項旨在表彰一些世界上最好的品牌所取得的成就。欲瞭解更多信息，請訪問。
Contacts
聯繫人
Kira Heather
基拉·希瑟
media@brandingforum.org
media@brandingforum.org
+44(0)2037439880
+44 (0) 2037439880
譯文內容由第三人軟體翻譯。