Big Drop in Black Friday Retails Store Traffic Compared To 2019 As Many Shoppers Opt To Go Online
Big Drop in Black Friday Retails Store Traffic Compared To 2019 As Many Shoppers Opt To Go Online
Preliminary data shows a drop of 28.3% in foot traffic at U.S. retails stores on Black Friday as compared to 2019 levels.
What happened: Sensormatic Solutions found that the drop was even bigger for Thanksgiving Day, visits to brick-and-mortar stores plummeted by 90.4% compared to 2019. Retailers including Target Corp (NYSE:TGT), Walmart Inc (NYSE:WMT) and Best Buy Co Inc (NYSE:BBY) chose to remain closed on the holiday.
On a positive note, in-person shopper traffic on Black Friday was up 47.5% compared with 2020, when many shoppers stayed home.
Traffic was closest to returning to 2019 levels in the South, followed by the Midwest and then the Western U.S., according to a report from CNBC.
Brian Field, senior director of global retail consulting for Sernormatic, said concerns over the newly identified omicron variant of COVID-19 did not likely impact in-store sales.
Meanwhile, online retailers registered $8.9 billion in sales on Black Friday, down from the record set in 2020 of about $9 billion, according to data from Adobe Analytics.
The analysis also found that on Thanksgiving Day consumers spent $5.1 billion online, similar to last year's numbers.
What’s Next: Adobe is anticipating e-commerce sales to be between $10.2 billion and $11.3 billion on Cyber Monday. Out-of-stock messages on the websites of retailers are up 124% through Friday compared to pre-pandemic levels.
Appliances, electronics, housekeeping supplies and home and garden accessories are the most likely items to be out-of-stock.
Related Link: At A Loss For Holiday Gift Ideas? Here're Some Suggestions For You
Preliminary data shows a drop of 28.3% in foot traffic at U.S. retails stores on Black Friday as compared to 2019 levels.
初步数据显示，与2019年的水平相比，黑色星期五美国零售店的客流量下降了28.3%。
What happened: Sensormatic Solutions found that the drop was even bigger for Thanksgiving Day, visits to brick-and-mortar stores plummeted by 90.4% compared to 2019. Retailers including Target Corp (NYSE:TGT), Walmart Inc (NYSE:WMT) and Best Buy Co Inc (NYSE:BBY) chose to remain closed on the holiday.
发生的事情：Sensormal Solutions发现，感恩节降幅更大，与2019年相比，实体店的访问量暴跌了90.4%。零售商包括塔吉特(纽约证券交易所代码：TGT)，沃尔玛(纽约证券交易所代码：WMT)和百思买公司(纽约证券交易所代码：BBY)选择在假期继续休市。
On a positive note, in-person shopper traffic on Black Friday was up 47.5% compared with 2020, when many shoppers stayed home.
积极的一面是，与2020年相比，黑色星期五的面对面购物者流量增加了47.5%，当时许多购物者都呆在家里。
Traffic was closest to returning to 2019 levels in the South, followed by the Midwest and then the Western U.S., according to a report from CNBC.
根据CNBC的一份报告，南部的交通流量最接近2019年的水平，其次是中西部，然后是美国西部。
Brian Field, senior director of global retail consulting for Sernormatic, said concerns over the newly identified omicron variant of COVID-19 did not likely impact in-store sales.
SerNoratic全球零售咨询高级总监布莱恩·菲尔德(Brian Field)表示，对新发现的新冠肺炎奥米克龙变体的担忧不太可能影响店内销售。
Meanwhile, online retailers registered $8.9 billion in sales on Black Friday, down from the record set in 2020 of about $9 billion, according to data from Adobe Analytics.
与此同时，根据Adobe Analytics的数据，在线零售商在黑色星期五的销售额为89亿美元，低于2020年创下的约90亿美元的纪录。
The analysis also found that on Thanksgiving Day consumers spent $5.1 billion online, similar to last year's numbers.
分析还发现，感恩节当天，消费者在网上花费了51亿美元，与去年的数字相似。
What’s Next: Adobe is anticipating e-commerce sales to be between $10.2 billion and $11.3 billion on Cyber Monday. Out-of-stock messages on the websites of retailers are up 124% through Friday compared to pre-pandemic levels.
下一步是什么：Adobe预计网购星期一的电子商务销售额将在102亿至113亿美元之间。截至周五，零售商网站上的缺货信息比大流行前的水平增加了124%。
Appliances, electronics, housekeeping supplies and home and garden accessories are the most likely items to be out-of-stock.
家用电器、电子产品、家政用品以及家居和花园配件是最有可能脱销的商品。
Related Link: At A Loss For Holiday Gift Ideas? Here're Some Suggestions For You
相关链接：不知所措的假日礼物创意？这里有一些给你的建议
译文内容由第三方软件翻译。
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