Big Drop in Black Friday Retails Store Traffic Compared To 2019 As Many Shoppers Opt To Go Online
Big Drop in Black Friday Retails Store Traffic Compared To 2019 As Many Shoppers Opt To Go Online
Preliminary data shows a drop of 28.3% in foot traffic at U.S. retails stores on Black Friday as compared to 2019 levels.
What happened: Sensormatic Solutions found that the drop was even bigger for Thanksgiving Day, visits to brick-and-mortar stores plummeted by 90.4% compared to 2019. Retailers including Target Corp (NYSE:TGT), Walmart Inc (NYSE:WMT) and Best Buy Co Inc (NYSE:BBY) chose to remain closed on the holiday.
On a positive note, in-person shopper traffic on Black Friday was up 47.5% compared with 2020, when many shoppers stayed home.
Traffic was closest to returning to 2019 levels in the South, followed by the Midwest and then the Western U.S., according to a report from CNBC.
Brian Field, senior director of global retail consulting for Sernormatic, said concerns over the newly identified omicron variant of COVID-19 did not likely impact in-store sales.
Meanwhile, online retailers registered $8.9 billion in sales on Black Friday, down from the record set in 2020 of about $9 billion, according to data from Adobe Analytics.
The analysis also found that on Thanksgiving Day consumers spent $5.1 billion online, similar to last year's numbers.
What’s Next: Adobe is anticipating e-commerce sales to be between $10.2 billion and $11.3 billion on Cyber Monday. Out-of-stock messages on the websites of retailers are up 124% through Friday compared to pre-pandemic levels.
Appliances, electronics, housekeeping supplies and home and garden accessories are the most likely items to be out-of-stock.
Related Link: At A Loss For Holiday Gift Ideas? Here're Some Suggestions For You
Preliminary data shows a drop of 28.3% in foot traffic at U.S. retails stores on Black Friday as compared to 2019 levels.
初步數據顯示，與2019年的水平相比，黑色星期五美國零售店的客流量下降了28.3%。
What happened: Sensormatic Solutions found that the drop was even bigger for Thanksgiving Day, visits to brick-and-mortar stores plummeted by 90.4% compared to 2019. Retailers including Target Corp (NYSE:TGT), Walmart Inc (NYSE:WMT) and Best Buy Co Inc (NYSE:BBY) chose to remain closed on the holiday.
發生的事情：Sensormal Solutions發現，感恩節降幅更大，與2019年相比，實體店的訪問量暴跌了90.4%。零售商包括塔吉特(紐約證券交易所代碼：TGT)，沃爾瑪(紐約證券交易所代碼：WMT)和百思買公司(紐約證券交易所代碼：BBY)選擇在假期繼續休市。
On a positive note, in-person shopper traffic on Black Friday was up 47.5% compared with 2020, when many shoppers stayed home.
積極的一面是，與2020年相比，黑色星期五的面對面購物者流量增加了47.5%，當時許多購物者都呆在家裏。
Traffic was closest to returning to 2019 levels in the South, followed by the Midwest and then the Western U.S., according to a report from CNBC.
根據CNBC的一份報告，南部的交通流量最接近2019年的水平，其次是中西部，然後是美國西部。
Brian Field, senior director of global retail consulting for Sernormatic, said concerns over the newly identified omicron variant of COVID-19 did not likely impact in-store sales.
SerNoratic全球零售諮詢高級總監布萊恩·菲爾德(Brian Field)表示，對新發現的新冠肺炎奧米克龍變體的擔憂不太可能影響店內銷售。
Meanwhile, online retailers registered $8.9 billion in sales on Black Friday, down from the record set in 2020 of about $9 billion, according to data from Adobe Analytics.
與此同時，根據Adobe Analytics的數據，在線零售商在黑色星期五的銷售額為89億美元，低於2020年創下的約90億美元的紀錄。
The analysis also found that on Thanksgiving Day consumers spent $5.1 billion online, similar to last year's numbers.
分析還發現，感恩節當天，消費者在網上花費了51億美元，與去年的數字相似。
What’s Next: Adobe is anticipating e-commerce sales to be between $10.2 billion and $11.3 billion on Cyber Monday. Out-of-stock messages on the websites of retailers are up 124% through Friday compared to pre-pandemic levels.
下一步是什麼：Adobe預計網購星期一的電子商務銷售額將在102億至113億美元之間。截至週五，零售商網站上的缺貨信息比大流行前的水平增加了124%。
Appliances, electronics, housekeeping supplies and home and garden accessories are the most likely items to be out-of-stock.
家用電器、電子產品、家政用品以及家居和花園配件是最有可能脱銷的商品。
Related Link: At A Loss For Holiday Gift Ideas? Here're Some Suggestions For You
相關鏈接：不知所措的假日禮物創意？這裏有一些給你的建議
譯文內容由第三人軟體翻譯。
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