U.S. Black Friday shoppers tapered online splurge, as some returned to stores
U.S. Black Friday shoppers tapered online splurge, as some returned to stores
By Arriana McLymore and Richa Naidu
作者：Arriana McLymore和Richa Naidu
RALEIGH, North Carolina, Nov 27 (Reuters) - U.S. shoppers spent slightly less online during Black Friday this year, with many venturing back to physical stores despite coronavirus fears, tight supplies, and retailers' efforts to encourage earlier holiday purchases.
路透北卡罗来纳州罗利11月27日电-今年黑色星期五期间，美国购物者在网上的消费略有减少，尽管担心冠状病毒，供应紧张，零售商也鼓励提早假日购物，但仍有许多人冒险回到实体店购物。
For the first time ever, spending online during Black Friday
有史以来第一次，在黑色星期五期间在网上消费
- traditionally one of the biggest shopping days of the year - fell, reversing the growth of recent years, according to data from Adobe Analytics, a wing of Adobe's business that specializes in data insights and tracks transactions at 80 of the top 100 U.S. retailers.
根据Adobe Analytics的数据，这传统上是一年中最大的购物日之一，扭转了近年来的增长趋势。Adobe Analytics是Adobe业务的一个分支，专门研究数据洞察，跟踪美国前100家零售商中80家的交易。
Retailers lured shoppers
零售商吸引购物者
to make holiday purchases online as early as September this year, because the supply-chain logjam has prevented them from quickly replenishing year-end merchandise. Shoppers' total outlay online during Black Friday was roughly $8.9 billion, less than the $9 billion in 2020, Adobe said. Spending online during Thanksgiving Day was flat at $5.1 billion, Adobe said.
最早在今年9月在网上进行假日购物，因为供应链僵局阻碍了他们快速补充年终商品。Adobe表示，黑色星期五期间，购物者在网上的总支出约为89亿美元，低于2020年的90亿美元。Adobe表示，感恩节期间的在线消费持平于51亿美元。
Many retailers
许多零售商
closed physical stores on Thanksgiving this year, as they did in 2020, amid a labor shortage and the coronavirus pandemic. Stores reopened the day after Thanksgiving, and shopper visits increased by 47.5% compared to 2020, but fell by 28.3% when compared to 2019, the last pre-pandemic year, according to data from Sensormatic Solutions.
今年感恩节实体店关闭，就像2020年一样，当时劳动力短缺和冠状病毒大流行。根据Sensormal Solutions的数据，商店在感恩节后第二天重新开业，与2020年相比，购物者访问量增加了47.5%，但与2019年(大流行前的最后一年)相比下降了28.3%。
Supply-chain challenges and shipping delays may have prompted shoppers to visit stores in order to increase the chances of securing gifts in time for Christmas. More are making purchases online that they can pick up in-store, which keeps shipping costs down.
供应链挑战和发货延误可能促使购物者光顾商店，以增加在圣诞节及时获得礼物的机会。更多的人在网上购物，他们可以在店内提货，这降低了运输成本。
Macy’s M.N , Walmart WMT.N , Target TGT.N and Kohl's
梅西百货、沃尔玛WMT.N、Target TGT.N和Kohl‘s
KSS.N , for example, gave shoppers the flexibility to shop online, in stores or through hybrid methods, walked away as winners on Black Friday, said Louis Navellier, chairman of investor Navellier & Associates.
例如，投资者Navellier&Associates董事长路易斯·纳维利耶(Louis Navellier)表示，KSS.N让购物者可以灵活地在网上、商店或通过混合方式购物，在黑色星期五成为赢家。
Of those purchasing online, slightly more used their smartphones. Canadian e-commerce company Shopify SHOP.TO said the number of shoppers on its platform who used smartphones to make purchases increased this year to 72% from 67% last year.
在网上购物的人中，使用智能手机的略多。加拿大电商Shopify SHOP.TO称，其平台上使用智能手机购物的购物者数量从去年的67%增至今年的72%。
Retailers' moves to encourage buying holiday gifts earlier could also lessen the importance of Cyber Monday, the first Monday after Thanksgiving.
零售商鼓励提早购买节日礼物的举措也可能会降低网络星期一(感恩节后的第一个星期一)的重要性。
<^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ UPDATE 7-Black Friday draws U.S. shoppers but many shun stores for online Canada's Shopify records Black Friday sales up 21%
UPDATE 1-Investors watch retail stocks as U.S. holiday shopping beckons
更新1-美国假日购物召唤投资者关注零售类股
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(Reporting by Arriana McLymore and Richa Naidu, Aakriti Bhalla and Sabahatjahan Contractor in Bengaluru Editing by Nick Zieminski)
(Arriana McLymore和Richa Naidu，Aakriti Bhala和Sabahatjahan承包商在Bengaluru Editing由Nick Ziminski报道)
((arriana.mclymore@thomsonreuters.com;))
(arriana.mclymore@thomsonreurs.com；)
译文内容由第三方软件翻译。