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Why you should do your holiday shopping on Saturday, not Friday

Why you should do your holiday shopping on Saturday, not Friday

为什么你应该在周六而不是周五购物
DowjonesNews MarketWatch ·  2021/11/22 18:10

By Lauren Schwahn

劳伦·施瓦恩(Lauren Schwahn)著

The advantages of shopping small for the holidays

节假日小购物的好处

This article is reprinted by permission from NerdWallet.

本文经NerdWallet许可转载。

When you think about holiday shopping, your mind probably goes to big-box retailers before your neighborhood bookstore or antique shop. But in a time marked by widespread supply chain disruptions and inflation, underdog small businesses deserve our attention.

当你想到假日购物时,你的脑海中可能会先想到大型零售商,然后再去附近的书店或古董店。但在一个普遍存在供应链中断和通货膨胀的时代,处于劣势的小企业值得我们关注。

Enter Small Business Saturday.

进入小企业星期六。

Small Business Saturday is an annual event created by American Express (AXP) that encourages consumers to shop at small businesses during the busy holiday season. It takes place the Saturday after Thanksgiving, which lands on Nov. 27 this year.

小企业星期六是美国运通(American Express)创建的一年一度的活动,旨在鼓励消费者在繁忙的假日季节到小企业购物。它发生在感恩节后的周六,今年的感恩节是11月27日。

Here's why you should consider shopping small for the holidays, and what to expect.

这就是为什么你应该考虑假期小购物的原因,以及会发生什么。

1. Main street businesses need support

1.大街上的生意需要扶持

The pandemic hit businesses hard. Roughly 200,000 additional establishments -- mostly small ones -- permanently closed between March 2020 and February 2021, according to a Federal Reserve report. That's on top of the pre-pandemic rate of roughly 600,000 annual closures. Many surviving businesses are still at risk, due to factors like deferred rent payments and overdue credit card bills. Your patronage could give them a fighting chance.

这场大流行对企业造成了沉重打击。根据美国联邦储备委员会(Federal Reserve)的一份报告,2020年3月至2021年2月期间,大约还有20万家机构永久关闭,其中大部分是小型机构。这还不包括大流行前每年约60万家的关门率。由于延迟支付租金和信用卡账单逾期等因素,许多幸存的企业仍面临风险。你的赞助可能会给他们一个战斗的机会。

"I think we have to ask ourselves as consumers, would we be sad if a retailer closed?" says Lauren Beitelspacher, associate professor and chair of the marketing division at Babson College in Massachusetts. "And if the answer is yes, then we have to find ways to shop and support there when we can."

“我认为,作为消费者,我们必须问问自己,如果一家零售商倒闭,我们会难过吗?”马萨诸塞州巴布森学院(Babson College)市场营销部主任、副教授劳伦·贝特尔斯帕克(Lauren Beitelspacher)说。“如果答案是肯定的,那么我们就必须想方设法在那里购物和提供支持。”

Shopping and dining on Small Business Saturday is one way to show appreciation for local businesses, especially those we've depended on during the pandemic, Beitelspacher adds.

Beitelspacher补充说,周六小企业购物和就餐是表达对当地企业的感激之情的一种方式,特别是那些我们在疫情期间一直依赖的企业。

Remember the restaurants you got takeout from during stay-at-home orders? Or the skin care boutique that supplied you with hand sanitizer? They were there for us when we needed them; let's return the favor.

还记得你在家点餐时从哪些餐厅叫外卖吗?还是给你提供洗手液的护肤品专卖店?当我们需要他们的时候,他们就在我们身边;让我们报答他们吧。

Also read: Storms could cause Thanksgiving flight cancellations -- here's how travelers can prepare themselves

另请阅读:暴风雨可能导致感恩节航班取消--以下是旅行者如何做好准备

2. Communities and the environment benefit

2.社区和环境效益

The dollars you spend on Small Business Saturday make a difference beyond retailers' doors. Small businesses create local jobs and pay local taxes, which keeps money circulating within communities.

你周六花在小企业上的钱会带来零售商门外的不同。小企业在当地创造就业机会并缴纳地方税,这使得资金在社区内流通。

"By doing their shopping at local small businesses, customers can directly support their neighbors and help benefit their local economies," said Mark Madrid, associate administrator for the Office of Entrepreneurial Development at the U.S. Small Business Administration, in an email.

美国小企业管理局(U.S.Small Business Administration)创业发展办公室副局长马克·马德里(Mark马德里)在一封电子邮件中说,“通过在当地小企业购物,顾客可以直接支持他们的邻居,帮助他们的当地经济受益。”

Shopping small for the holidays can also be environmentally friendly. When locally owned businesses locally source raw materials or manufactured products, it reduces the distance that goods travel, says Madhav Durbha, vice president of supply chain strategy at Coupa Software, a California-based business spend management platform.

节日期间的小购物也是环保的。总部位于加州的商业支出管理平台Coupa Software的供应链战略副总裁马德哈夫·杜尔巴(Madhav Durbha)表示,当当地企业在当地采购原材料或制成品时,商品的运输距离会缩短。

"No shipping from across the globe and less packaging make for a smaller carbon footprint," Durbha says.

Durbha说:“没有来自全球各地的运输,更少的包装使得碳足迹更小。”

3. It can offer a better shopping experience

3.它可以提供更好的购物体验

Ongoing supply chain issues and inflation mean shoppers will likely see less inventory and higher prices this holiday shopping season.

持续的供应链问题和通胀意味着购物者在这个假日购物季可能会看到更少的库存和更高的价格。

"It's basic economics, right? The supply is going to be lower, and so the demand is going to be higher, and so the prices are not going to drop like they have in the past. I'm not saying that there won't be deals, but it might not be deals on the hot-ticket items that we want," Beitelspacher says.

Beitelspacher说:“这是基本的经济状况,对吗?供应会减少,所以需求会增加,所以价格不会像过去那样下降。我不是说不会有交易,但我们想要的热门商品可能不会有交易。”

Flashy doorbuster deals that big-name retailers traditionally flaunt during holiday sales might be harder to come by. Shoppers can expect sold-out items and shipping delays in categories like toys, luxury goods and consumer electronics, Durbha says.

大牌零售商传统上在假日促销期间炫耀的华而不实的门禁交易可能更难获得。Durbha说,购物者预计玩具、奢侈品和消费电子产品等类别的商品会销售一空,发货延迟。

Small Business Saturday shoppers might fare better, depending on what they're searching for. Shops that sell secondhand goods or items produced in the same community will be shielded from much of the supply chain disruption, Durbha says.

小企业星期六的购物者可能会过得更好,这取决于他们要搜索的是什么。Durbha说,出售二手商品或在同一社区生产的物品的商店将不会受到大部分供应链中断的影响。

Don't miss:Solar tax credits and heat pump rebates: All the ways Build Back Better could incentivize cleaner energy at home

不要错过:太阳能税收抵免和热泵退税:所有重建更好的方式都可以激励家庭使用更清洁的能源

Shopping small for the holidays boasts other advantages, too. Shoppers can receive more personalized service and experience smaller crowds. Many small businesses also entice customers with exclusive discounts, promotions or freebies on Small Business Saturday -- so saving money is still on the table.

节假日小购物还有其他好处。购物者可以获得更个性化的服务,体验更少的人群。许多小企业还在周六的小企业日通过独家折扣、促销或赠品来吸引顾客,因此省钱仍然是当务之急。

4. You can find unique gifts

4.你可以找到独一无二的礼物

Shop at Target (TGT), Walmart (WMT) or Best Buy (BBY) and you'll find little variation among their product selection.

在塔吉特(Target)、沃尔玛(Walmart)或百思买(Best Buy)购物,你会发现他们的产品选择几乎没有变化。

"If you go to a big brand store, you can find that [inventory] in a thousand stores. But if you go to a small, locally owned business, you can find something very special and very unique for the holiday season," Durbha says.

“如果你去一家大品牌商店,你会发现[库存]在一千家商店里。但如果你去一家当地的小企业,你会发现节日期间会有一些非常特别、非常独特的东西。“Durbha说。

Maybe that's handcrafted jewelry, a print made by a local artist, a vintage record player or a gift card for the best bakery in town. See what interesting, rare or one-of-a-kind gifts you can discover on Small Businesses Saturday.

也许是手工制作的珠宝、当地艺术家制作的版画、老式唱机,或者是送给镇上最好的面包店的礼品卡。看看周六你能在小企业里发现什么有趣的、稀有的或独一无二的礼物。

Tips for shopping small

小规模购物小贴士

Check your favorite local retailers' websites and social media pages for store offerings, hours and event announcements in the days leading up to Small Business Saturday. You can also find participating businesses online using the American Express Shop Small map or by exploring hashtags like #shopsmall and #SmallBusinessSaturday.

查看你最喜欢的当地零售商的网站和社交媒体页面,了解小企业周六前几天的店铺供应、营业时间和活动公告。你也可以使用美国运通商店(American Express Shop)的小地图或浏览#ShopSmall和#Small business saturday等标签,在网上找到参与其中的企业。

Read next: Hold the wine: 1 in 4 people not buying alcohol for Thanksgiving, because inflation: survey

接下来阅读:拿着酒:四分之一的人不会在感恩节买酒,因为通货膨胀:调查

Then, start gathering ideas for your gift list. You can get a sense of what might be in stock and within budget when Small Business Saturday arrives.

然后,开始为你的礼物清单收集想法。当小企业星期六到来时,你可以对库存和预算内的东西有一个感觉。

"Or get a head start on your shopping now," Madrid said. "It's never a bad time to support small businesses and to help boost your local economy."

马德里说:“或者现在就抢先一步购物。”“现在是支持小企业、帮助提振当地经济的好时机。”

More From NerdWallet

更多来自NerdWallet的信息

Lauren Schwahn writes for NerdWallet. Email: lschwahn@nerdwallet.com. Twitter: @lauren_schwahn.

劳伦·施瓦恩(Lauren Schwahn)为NerdWallet撰稿。电子邮件:lschwahn@nerdwallet.com。推特:@Lauren_Schwahn。

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译文内容由第三方软件翻译。


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