Alcohol stocks rose in intraday trading on the 16th. As of press time, Gujing tribute wine rose more than 6%, Yingjiagong wine, this life margin rose more than 4%, Hainan Coconut Island, Luzhou laojiao, highland barley wine and so on rose more than 3%. Wuliangye, alcoholic liquor, Guizhou Moutai, Shanxi Fenjiu, Yanghe shares have all been pulled up.

According to Tmall channel data, from November 1 to 11, 2021, Maotai, Wuliangye and Yijiujiu official flagship stores and Wuliangye official flagship stores entered 100 million-level clubs. Shanxi Fenjiu, Yanghe, Jiannanchun, Xi Jiu, Luzhou laojiao, Lang Jiu, Shoude, Guojiao 1573, Xifeng, Gujinggong, Maotai Prince Liquor, Laimao, drunkards, Shuijingfang and Niulanshan all entered tens of millions of clubs. More than 15 businesses at or above 10 million levels have achieved double-digit growth over the same period last year, and the turnover of old wine has exceeded 60 million. In addition to Wuliangye, Huaiji Mountain has also launched a "digital wine license". Compared with the grand occasion of 2020, the Singles Day of alcoholic beverage products in 2021 landed smoothly, and the brand wine enterprises still recorded a relatively high increase.

Zheshang Securities believes that in November, the potential catalysts of the liquor sector are potential equity incentives to accelerate landing-marginal improvement expectations; December plate potential catalysis and transmission of positive goal planning for dealers' meetings & potential equity incentives landing & channel Spring Festival stock preparation performance, etc., we need to pay attention to the balance of high-end and sub-high-end liquor allocation. Recommend high-end wines with strong robustness, such as Guizhou Moutai; recommend sub-high-end wines with cost-effective / flexible valuation, such as Gujing tribute wine, Jinshiyuan, willing wine industry, Yingjiagong wine, Shuijingfang and so on.