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喜马拉雅递交赴港IPO申请,腾讯与挚信资本为股东,冲击“耳朵经济”第一股

The Himalayas submitted an IPO application to Hong Kong. Tencent and Zhixin Capital were shareholders, impacting the first share of the “ear economy”

獨角獸早知道 ·  Sep 14, 2021 09:03  · IPO

On September 13, the Himalayas submitted an application for listing to the Hong Kong Stock Exchange, with co-sponsors Goldman Sachs Group, Morgan Stanley and China International Capital Corporation.

It is understood that the Himalayas was founded in 2012, after nine years of development, has become a popular online audio platform in China, committed to sharing wisdom and happiness with hundreds of millions of people through voice. At present, the platform's online audio service already covers a wealth of content that users need at different ages from 1 to 100 years old.

On Thursday, the Himalayas applied to withdraw their IPO plan in the United States and list it on the Hong Kong Stock Exchange, according to US SEC documents.

In the six months ended June 30, 2021, the average number of monthly active users of the main Himalayan mobile app ranked first among online audio applications in China, according to Zuoshi Consulting. In the same period, the company is the largest online audio platform in China in terms of the total listening time of users' mobile devices and the total online audio revenue.

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The Himalayas are committed to redefining the production, sharing and consumption of knowledge, information and entertainment content, and the company leads the "ear economy" featuring audio, according to Burning knowledge Consulting.

According to the prospectus, as of June 30, 2021, Himalaya's revenue in the first half of the year was 2.51 billion yuan (the same below), an increase of 55.5% over the same period last year. The number of monthly active users of the whole scene has reached 262 million, including 151 million monthly active users of IoT and other third-party platforms.

According to Jingshi Consulting, in the six months ended June 30, 2021, the company's mobile users spent a total of 847.8 billion minutes listening to the company's audio content, accounting for about 70.9% of the total listening time of all mobile online audio platforms in China.

Tencent, China Literature, Baidu, Inc., XIAOMI, TAL Education Group and Sony Group Corp Music are strategic investors in the Himalayas. Major financial investors include American Pan-Atlantic Investment Group, Trustbridge Partners, Goldman Sachs Group, Prosperity Investment, Genesis partner Capital, Puhua Capital, Whale Capital and so on.

As the "ear economy" is gradually concerned by the capital markets, the Himalayas believe that the potential of audio to human beings has not been fully tapped. Although the audio industry has grown rapidly over the past few years, the true value of audio is only just beginning to show.

In addition, the company believes that the booming Internet of things and vehicle scenarios will bring huge opportunities and unlimited possibilities for the prosperity and development of the "ear economy". Himalayas have ushered in the era of online audio, and as a forerunner of the "ear economy", the company has built a world in which everyone is connected and intellectually connected, according to Burning knowledge Consulting.

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Himalayas use voice to connect and serve a large and highly viscous user base, and complete multi-scene omni-channel coverage. The company's online audio service products create a world parallel to the daily lives of users through the company's mobile applications and the Internet of things, in-car scenarios and open platforms to reach, connect and serve the company's users at the same time.

Himalayan online audio content also covers the content needs of a person at different ages, providing diverse and personalized audio content to meet the specific needs of different stages of life and delivering care to families of different generations.

At the same time, the Himalayas strategically and systematically make human history, civilization and wisdom sound, and use high-quality and comprehensive audio content ecology to help people understand the world and share wisdom. They offer a wide range of audio content covering 98 categories, including but not limited to personal growth, history, humanities, parent-child relationship, business, finance and entertainment.

Using sound as a medium, Himalayan content creators can attract and reach their audience through the company platform, and form a user group with common interests, enabling them to communicate and interact on the company platform. in turn, it attracts more people with common interests to gather and produce deeper interactions and exchanges.
Artificial intelligence (AI) technology and big data's analytical capabilities play an important role in content creation, distribution and operation.

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On the one hand, Himalayas conduct in-depth learning of the company's data through their own AI and big data capabilities, and establish an AI-driven discovery and recommendation mechanism and a smart tag system to improve the accuracy and efficiency of content distribution and continuously optimize the user experience; on the other hand, its own technology also helps them to better carry out high-quality audio content creation.

For example, through text-to-speech (TTS) and automatic speech recognition (ASR), Himalayas are able to efficiently convert large amounts of text information in news, articles and books into audio, and vice versa, significantly increasing the size and variety of content available on the company's platform.

And Himalayas can help third-party IP partners and content creators achieve higher income. In 2020, the company helped more than 161000 third-party IP partners and content creators earn 1.3 billion yuan in content-sharing income.

At the same time, the company has successfully realized the value of the platform and verified its diversified liquidity ability, and its revenue comes from subscriptions, advertising, live streaming and other innovative services and products. In the six months ended June 30, 2021, the average number of mobile active users of the company's platform reached 14.2 million monthly active users, an increase of 65.5% over the same period in 2020. In the same period in 2021, the average monthly payment rate for the number of active users on the mobile side of the platform is about 12.8%.

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According to specific data, the income of the Himalayas increased by 82.2% from 1.481 billion yuan in 2018 to 2.698 billion yuan in 2019, and by a further 51.1% to 4.076 billion yuan in 2020; income increased by 55.5% from 1.616 billion yuan in the six months ended June 30, 2020 to 2.514 billion yuan in the same period in 2021. The company made gross profits of $664 million, $1.2 billion and $2.003 billion respectively in 2018, 2019 and 2020, and $716 million and $1.404 billion for the six months ended June 30, 2020 and June 30, 2021, respectively.

In terms of losses, Himalayas lost $3.142 billion, $1.925 billion and $2.882 billion in 2018, 2019 and 2020 respectively, and $1.429 billion and $6.866 billion in the six months ended June 30, 2020 and June 30, 2021, respectively.

The Company's adjusted annual loss (measured under non-IFRS) was $756 million, $748 million and $539 million in 2018, 2019 and 2020 respectively; the adjusted loss (measured by non-IFRS) for the six months ended June 30, 2020 and June 30, 2021 was $308 million and $324 million respectively.

Judging from its growing number of active users and innovative IP, more and more content creators will work with Himalayas to build an "ear economy" content ecology, so that users hungry for spiritual food will find everything they want to hear here.

Edit / Aurora

The translation is provided by third-party software.


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