AMC Entertainment Kicks Off Ad Campaign With Nicole Kidman
AMC Entertainment Kicks Off Ad Campaign With Nicole Kidman
AMC Entertainment( AMC ) - Get AMC Entertainment Holdings, Inc. Class A Reportsaid Wednesday it is spending over $25 million on an historic multimedia advertising campaign featuring actress Nicole Kidman in a bid to get people back into theaters.
AMC娛樂公司(AMC Entertainment)(AMC)-獲取AMC娛樂控股公司。《A類報道》週三表示，為了吸引觀眾重返影院，該公司正斥資2500萬美元，開展由女演員妮可·基德曼(Nicole Kidman)主演的歷史性多媒體廣告宣傳活動。
Shares of the Leawood, Kan., company were down 1.5% to $47.13 at last check.
據最新消息，這家位於堪薩斯州利伍德的公司股價下跌1.5%，至47.13美元。
Stocks Slide In Cautious Trading on Delta Variant Concerns
股市在謹慎的交易中下滑，原因是對Delta的不同擔憂
The world’s largest theater chain said the campaign broke Wednesday online and in social media.
世界上最大的連鎖影院表示，這場活動於週三在網上和社交媒體上爆發。
The company said this is the first multi-media campaign in AMC’s 101-year history.
該公司表示，這是AMC 101年曆史上的第一次多媒體宣傳活動。
The TV ads will begin airing on Sunday with 60-second, 30-second and 15-second commercials starring Academy Award winner Nicole Kidman.
電視ADS將於週日開始播出，奧斯卡獎得主妮可·基德曼主演的60秒、30秒和15秒的廣告。
AMC was battered by the COVID-19 pandemic shutdown as theaters were forced to close to curb the spread of the disease. Movie theaters reopened in August 2020.
新冠肺炎疫情導致影院被迫關閉，以遏制疾病的傳播，美國AMC因此遭受重創。電影院於2020年8月重新開業。
Last month, the company posted a narrower-than-expected second-quarter loss.
上個月，該公司公佈的第二季度虧損小於預期。
AMC ended the quarter with just over $2 billion in total liquidity on its balance sheet, with around $1.8 billion of that comprised of unrestricted cash, thanks to share sales executed earlier in the year.
AMC在本季度末的資產負債表上總流動性略高於20億美元，其中約18億美元由無限制現金組成，這要歸功於今年早些時候執行的股票出售。
TheStreet Recommends
華爾街推薦
INVESTING
投資
AMC Entertainment Kicks Off Ad Campaign With Nicole Kidman
AMC娛樂公司與妮可·基德曼共同啟動廣告宣傳活動
8 minutes agoPRESS RELEASES
8分鐘前發佈的PRESS
FILING DEADLINE FOR COIN INVESTORS: Bernstein Liebhard LLP Reminds Investors Of The Deadline To File A Lead Plaintiff Motion In A Securities Class Action Lawsuit Against Coinbase Global, Inc.
硬幣投資者的申請截止日期：Bernstein Liebhard LLP提醒投資者，在針對Coinbase Global，Inc.的證券集體訴訟中提交A牽頭原告動議的截止日期。
16 minutes agoPRESS RELEASES
16分鐘前發佈的PRESS
PYPL CLASS ACTION DEADLINE: Bernstein Liebhard LLP Reminds Investors Of The Deadline To File A Lead Plaintiff Motion In A Securities Class Action Lawsuit Against PayPal Holdings, Inc.
PYPL集體訴訟截止日期：Bernstein Liebhard LLP提醒投資者提交證券集體訴訟的牽頭原告動議的截止日期貝寶控股公司(PayPal Holdings，Inc.)
20 minutes ago
20分鐘前
"As we have said repeatedly of late, thanks to the billions of dollars we have raised this year, AMC is strong, and it is time for AMC to play on offense again," CEO and Chairman Adam Aron said in a statement.
首席執行官兼董事長亞當·阿倫(Adam Aron)在一份聲明中表示：“正如我們最近反覆説過的那樣，得益於我們今年籌集的數十億美元，AMC很強大，現在是AMC再次進攻的時候了。”
Movie theater owners have normally relied on studios to promote film, but Aron said the company is not relying on what's always worked before.
電影院老闆通常依賴製片廠來宣傳電影，但阿倫表示，公司並不依賴以前一直有效的做法。
"With all the change occurring in these uncharted waters in which we now navigate, we believe it is high time for an industry leader like AMC to go on television to remind today’s audiences of the magic that can only be found in a movie theatre and at AMC, with our big seats, our big sound and our big screens," he said.
他説：“隨着我們現在所處的這些未知水域發生的所有變化，我們認為現在是時候讓像AMC這樣的行業領先者在電視上提醒今天的觀眾，只有在電影院和AMC才能找到的魔力，我們的大座位，我們的大音響和我們的大屏幕。”
On Tuesday, AMC announced a new Labor Day admissions revenue record, beating the record set in 2013.
週二，AMC宣佈了新的勞動節招生收入紀錄，打破了2013年創下的紀錄。
More than 2 million people watched movies at AMC's U.S. theaters from September 2 through September 5, the company said.
AMC説，從9月2日到9月5日，超過200萬人在AMC美國影院觀看了電影。
More than 800,000 additional people went to AMC's international theaters in Europe and the Middle East.
另有超過80萬人去看了AMC在歐洲和中東的國際影院。
Labor Day weekend also marked the first time since the beginning of the COVID-19 pandemic that attendance during a weekend in 2021 exceeded the same weekend in 2019.
勞動節週末也標誌着自新冠肺炎大流行開始以來，2021年週末的上座率首次超過2019年的同一週末。
Disney( DIS ) - Get Walt Disney Company Reportscored big after Disney owned- Marvel's "Shang-Chi and the Legend of the Ten Rings" pulled in $90 million at the box office to close the four-day Labor Day weekend.
迪士尼(離岸)-獲取迪士尼在迪士尼旗下的漫威出品的《尚志與十環傳奇》票房收入高達9000萬美元，結束了為期四天的勞動節週末，《報告》大獲成功。
The superhero action adventure notched the second-biggest three-day opening weekend of the pandemic, behind only "Black Widow" with $80 million.
這部超級英雄動作冒險電影在上映三天的週末票房排名第二，僅次於《黑寡婦》(Black Widow)的8000萬美元票房。
譯文內容由第三人軟體翻譯。