Tencent Technology News March 18, Tencent Video announced today, as of February 28, the number of its paid members has reached 62.59 million. After it was announced in September last year that it had exceeded 43 million to become the number one in the industry, the scale of 62.59 million paying users of Tencent Video has continued to consolidate its industry position as the largest video payment platform in China. In addition, Tencent Video also announced that in the fourth quarter of 2017, the average number of daily active users on its mobile phone reached 137 million, keeping it first in the industry. From the core index dimensions of these two video platforms, Tencent Video has achieved industry leadership, leading the Chinese network video industry.

In the third-party data dimension that measures the comprehensive competitiveness of the video platform, Tencent Video also takes the lead. According to data from third-party authoritative data organization iRem VideoTracker, Tencent's monthly video playback equipment reached 790 million in January 2018, a gap of nearly 100m compared with the second place. According to App Annie, the world's largest mobile application strategy decision platform, Tencent ranked sixth in China's iOS payment list in 2017, and Tencent ranked third in China's iOS payment list in the fourth quarter, second only to Arena of Valor and Fantasy Journey to the West, ranking first in the video field. In terms of content coverage, according to Vlinkage, a domestic professional video new media data monitoring agency, Tencent's video coverage accounted for 80% of the popular TOP20 TV dramas in 2017, ranking first in the industry.

In terms of brand recognition, according to the tracking survey report on the competitiveness of the video industry created by third-party market research institutions, the first mention of Tencent video is 44%, with an absolute advantage of 17 percentage points ahead of the second place, occupying the top of the industry to achieve a breakthrough in the field of brand recognition. Tencent Video maintains a solid market leading position in terms of mobile content coverage, total number of devices, user fees and brand recognition.

The breakthrough and leadership of paid membership business and other core indicators are inseparable from Tencent Video's continuous investment and innovation in content, products, marketing and so on. At present, Tencent video has formed a full range of high-quality content matrix, including TV dramas, movies, variety shows, children, animation, music and so on. Among them, "the full moon in blooming that year", "ghost blowing lanterns" series, "country love" series, "double-life beloved concubines", "to our simple beauty" and other contents, especially the strong performance of homemade dramas, while further strengthening the stickiness of members, it has also greatly attracted the growing number of new paying members. The self-made network ensemble "son of tomorrow" expands the fan economy and brings a broad space for the growth of member business with a new payment model. While anime represented by "full-time Master", "fighting the Sky" and "Durou" and "Blue Planet 2" as the representative, while meeting the diversified viewing needs of paying users, it has also become a new growth point of the member business.

In terms of membership service and product experience, Tencent Video has not only become the first video platform in China to support Dolby Horizon, but also developed various VIP member privileges such as high-speed playback, reservation cache, Blu-ray image quality, on-screen interaction privileges, so that users can not only enjoy privileges in content and entertainment, but also enjoy a more vivid movie experience.

In the face of the rapid growth of membership business, Tencent Video will continue to increase investment in high-quality content and constantly optimize the member service system. In the reserve of key content in the head, the annual drama "Ruyi's Royal Love in the Palace" starring Zhou Xun and Huo Jianhua and "helping the Shake" starring Yang Mi and Ruan Jingtian will be broadcast exclusively on the Tencent video this year. Major homemade dramas such as "the hidden dragon of the secrets of the three Kingdoms", "Si", "the wrath of ghosts blowing lanterns", "Xiangxi", "full-time master" and "three generations of pillows" will be released one after another. The super variety matrix represented by "son of tomorrow", "Produce 101", "complaint Conference" and "Please refrigerator", as well as animation, movies, documentaries, online music and other sections will go all out to build a pluralistic and three-dimensional content matrix. The continuous broadcasting and comprehensive development of these high-quality content will become a strong support for Tencent's video member ecosystem.