Despite Pandemic, Study Shows Spending On Software Was Up Among SMBs
Despite Pandemic, Study Shows Spending On Software Was Up Among SMBs
GREENVILLE, S.C., Aug. 24, 2021 /PRNewswire/ -- Since the beginning of the pandemic, 44% of small business owners across North America have increased their software spending according to a survey of more than 1,000 owners of small and medium-sized businesses (SMBs). The latest "Heads Up" study, released today by Cargo and their research partner, Phase 5, also revealed that while many SMBs feel they must move their business into the cloud, 60% of them are concerned about cyber-attacks.
南卡羅來納州格林維爾2021年8月24日/美通社/--根據對1000多名中小型企業(SMB)所有者的調查，自疫情開始以來，北美44%的小企業主增加了他們的軟件支出。今天，Cargo和他們的研究合作伙伴第五階段發佈了最新的“抬頭”研究報告，報告還顯示，雖然許多中小企業認為他們必須將業務轉移到雲端，但其中60%的企業擔心網絡攻擊。
The research also highlighted that 66% of larger SMBs (50+ employees) are likely to switch, or are considering switching, their software vendors in the next twelve months, and SMBs of any size rank online reviews as the second most important factor when choosing a vendor -- cost being first. When asked about the type of help they are seeking from vendors, SMBs cited: day-to-day software support (39%), setting up the software (25%), fielding employee questions (21%), and updating to newer versions of software (14%).
研究還強調，66%的大型中小企業(50名以上員工)可能會在未來12個月內更換或正在考慮更換其軟件供應商，而任何規模的中小企業在選擇供應商時都將在線評論列為第二重要的因素-成本第一。當被問及他們向供應商尋求的幫助類型時，中小企業回答了：日常軟件支持(39%)、設置軟件(25%)、回答員工問題(21%)和更新軟件版本(14%)。
Despite Pandemic, Study Shows Spending On Software Up Among Small Businesses, SMBs Also Leery Of Cyber-Attacks
儘管流行，研究顯示小企業在軟件上的支出增加，中小企業也對網絡攻擊持謹慎態度
Other findings show that there is room for improvement among software vendors:
其他調查結果顯示，軟件供應商中還有改進的空間：
-- 60% = trust their software vendors.
-- 57% = software vendors care about their business.
-- 62% = feel good, or very good, about cost transparency.
-- 64% = feel good, or very good, about the customer support they receive.
-- 28% = technology is "truly" meeting their needs.
-- 27% = technology is "not so much" meeting their needs.
--60%=信任他們的軟件供應商。--57%=軟件供應商關心他們的業務。--62%=對成本透明度感覺良好或非常滿意。--64%=對他們得到的客户支持感到滿意或非常滿意。--28%=技術“真正”滿足了他們的需求。--27%=技術“不太能”滿足他們的需求。
"Whether taking their offerings online for the first time, expanding their reach, or pivoting entirely, there's a good chance SMBs are going to rely heavily on software to make that happen" says Toby Stansell, Cargo's CEO. "This study shows that many opportunities exist for big software brands to offer ideas, strategies, and software applications that position them as a business partner to SMBs, and not just a tech vendor."
Cargo首席執行官託比·斯坦塞爾表示：“無論是首次將產品放在網上、擴大覆蓋範圍，還是完全轉向，中小企業很有可能會嚴重依賴軟件來實現這一目標。”“這項研究表明，大型軟件品牌有很多機會提供創意、戰略和軟件應用，將它們定位為中小企業的商業合作伙伴，而不僅僅是技術供應商。”
With offices in Greenville, SC and Toronto, Canada, the 55-employee Cargo has been delivering advertising and marketing solutions and services to clients since its founding in 2006. The agency specializes in connecting big brands with medium- to small-business customers, and services some of the world's largest and best-known companies. Cargo was named one of the nation's fastest-growing private companies by Inc. Magazine in 2020. You can learn more about Cargo at www.thecargoagency.com
在南卡羅來納州格林維爾和加拿大多倫多自2006年成立以來，這家擁有55名員工的貨運公司一直在為客户提供廣告和營銷解決方案和服務。該機構專門將大品牌與中小型企業客户聯繫起來，併為一些世界上最大和最知名的公司提供服務。Cargo被Inc.雜誌評為2020年美國增長最快的私營公司之一。有關貨運的更多信息，請訪問www.thecargoagency.com。
SOURCE Cargo
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譯文內容由第三人軟體翻譯。