Callaway Golf Announces Highest Golf Ball Market Share In Company History
Callaway Golf Announces Highest Golf Ball Market Share In Company History
CARLSBAD, Calif., Aug. 18, 2021 /PRNewswire/ -- Today, Callaway Golf (NYSE: ELY) announced that it achieved its highest monthly U.S. golf ball share ever in July, per Golf Datatech analysis. This announcement comes just one week after the Company reported record financial results for both the second quarter and the first half of 2021.
In July, Callaway earned more than 20% of the U.S. golf ball market share, further enhancing its position as the #2 selling golf ball brand and the fastest growing major golf ball brand since 2013. Retail spend in golf balls continues to be strong versus record sales levels from July 2020, with exceptional demand from consumers. Additionally, while Golf Datatech covers a broad portion of the market, internal analysis from Callaway indicates that the Company's actual golf ball share across all channels is potentially even higher.
今年7月，卡拉维赢得了超过20%的美国高尔夫球市场份额，进一步增强了其作为销量第二的高尔夫球品牌和自2013年以来增长最快的主要高尔夫球品牌的地位。与2020年7月以来创纪录的销售水平相比，高尔夫球的零售支出继续保持强劲，消费者的需求异常旺盛。此外，虽然高尔夫数据技术公司覆盖了很大一部分市场，但来自卡拉维的内部分析表明，该公司在所有渠道的实际高尔夫球份额可能更高。
Callaway's record-setting share is led by the outstanding performance of their Chrome Soft Golf Ball Family. These golf balls are better for everyone, from amateurs to the top players on TOUR. In fact, Phil Mickelson (PGA Championship), World Number One Jon Rahm (U.S. Open), and Annika Sorenstam (U.S. Senior Women's Open) have all recently won major championships while using a Chrome Soft X Golf Ball. And earlier this month, Xander Schauffele won gold in Tokyo with a new Chrome Soft X LS.
卡拉维创纪录的市场份额主要得益于其Chrome Soft高尔夫球系列的出色表现。这些高尔夫球对每个人都更好，从业余爱好者到巡回赛中的顶级球员。事实上，菲尔·米克尔森(PGA锦标赛)、世界排名第一的乔恩·拉姆(美国网球公开赛)和安妮卡·索伦斯塔姆(美国高级女子网球公开赛)最近都使用Chrome Soft X高尔夫球赢得了重大冠军。本月早些时候，Xander Schauffele在东京凭借一款新的Chrome Soft X LS赢得了金牌。
"We are thrilled to reach our highest U.S. golf ball market share ever at over 20%, and we're excited to build on this momentum going forward," said Callaway President & CEO, Chip Brewer. "With over $50 million invested into golf ball production during the past several years, we're committed to delivering the highest performing, highest quality golf balls in the world. That investment is especially paying off for Chrome Soft, which is performing incredibly well in the market, with our customers, and out on TOUR."
卡拉维公司总裁兼首席执行官奇普·布鲁尔说：“我们很高兴在美国高尔夫球市场的占有率达到有史以来最高的20%以上，我们也很高兴能在这一势头的基础上继续前进。”在过去的几年里，我们在高尔夫球生产上投入了超过5000万美元，我们致力于提供世界上性能最好、质量最高的高尔夫球。这笔投资对Chrome Soft来说尤其有回报，它在市场上、在我们的客户中以及在巡回演出中都表现得令人难以置信。
For more information regarding Callaway golf balls, please visit http://www.callawaygolf.com. To keep up to date with all the latest Callaway news and announcements, please follow them on social media: @CallawayGolf.
欲了解更多有关卡拉维高尔夫球的信息，请访问http://www.callawaygolf.com.。要及时了解卡拉威的所有最新新闻和公告，请在社交媒体上关注它们：@CallawayGolf。
About Callaway Golf CompanyCallaway Golf Company (NYSE: ELY) is an unrivaled tech-enabled golf company delivering leading golf equipment, apparel and entertainment, with a portfolio of global brands including Callaway Golf, Topgolf, Odyssey, OGIO, TravisMathew and Jack Wolfskin. Through an unwavering commitment to innovation, Callaway manufactures and sells premium golf clubs, golf balls, golf and lifestyle bags, golf and lifestyle apparel and other accessories, and provides world-class golf entertainment experiences through Topgolf, its wholly-owned subsidiary. For more information please visitwww.callawaygolf.com,www.topgolf.com,www.odysseygolf.com,www.OGIO.com,www.travismathew.com, andwww.jack-wolfskin.com.
关于卡拉维高尔夫公司卡拉维高尔夫公司(纽约证券交易所代码：ELY)是一家无与伦比的高科技高尔夫公司，提供领先的高尔夫设备、服装和娱乐产品，拥有全球品牌包括卡拉维高尔夫、TOPGOLF、奥德赛、奥吉奥、特拉维斯·马修和杰克·沃尔夫斯金。通过对创新的坚定不移的承诺，卡拉维制造和销售优质高尔夫球杆、高尔夫球、高尔夫和生活方式包、高尔夫和生活方式服装和其他配件，并通过其全资子公司TOPGOLF提供世界级的高尔夫娱乐体验。欲了解更多信息，请访问www.callawayGolf.com、www.topGolf.com、www.odyseyGolf.com、www.OGIO.com、www.travismathew.com和www.jack-wolfskin.com。
MEDIA CONTACTS:Jeff NewtonCallaway Golf CompanyJeff.Newton@callawaygolf.com
媒体联系人：电子邮件：Jeff NewtonCallaway Golf Company Jeff.Newton@callawayGolf.com
Lauren Scott(760) 931-1771invrelations@callawaygolf.com
劳伦·斯科特(Lauren Scott)电话：(760)931-1771
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SOURCE Callaway Golf
来源：卡拉维高尔夫
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