LQR House Inc., a niche e-commerce platform in the spirits industry, announced plans to change its ticker symbol from "LQR" to "YHC" effective December 16, 2024. The change reflects the strategic vision of newly nominated board members Yilin Lu and Hong Chun Yeung, who bring extensive capital market experience and aim to drive profitability.The new ticker "YHC" translates to "one bottle" in the native language of the new board members, symbolizing the company's commitment to uniting cultures through shared spirits experiences. CEO Sean Dollinger expressed confidence that this change represents a fresh perspective and momentum for growth, particularly in Asian markets.LQR House, which operates the CWSpirits.com alcohol marketplace, aims to disrupt the traditional alcohol industry landscape by providing an enhanced online purchasing experience and tailored marketing solutions. The company leverages technology, data analytics, and AI to improve consumer experiences and measure marketing campaign success through direct sales correlation.

LQR House Inc., a niche e-commerce platform in the spirits industry, announced plans to change its ticker symbol from "LQR" to "YHC" effective December 16, 2024. The change reflects the strategic vision of newly nominated board members Yilin Lu and Hong Chun Yeung, who bring extensive capital market experience and aim to drive profitability.The new ticker "YHC" translates to "one bottle" in the native language of the new board members, symbolizing the company's commitment to uniting cultures through shared spirits experiences. CEO Sean Dollinger expressed confidence that this change represents a fresh perspective and momentum for growth, particularly in Asian markets.LQR House, which operates the CWSpirits.com alcohol marketplace, aims to disrupt the traditional alcohol industry landscape by providing an enhanced online purchasing experience and tailored marketing solutions. The company leverages technology, data analytics, and AI to improve consumer experiences and measure marketing campaign success through direct sales correlation.