Bowyer Research has released a white paper highlighting the potential negative impacts of corporate political activism on shareholder value, using Disney, Target, and InBev as case studies. The paper argues that companies engaging in divisive political and cultural issues can suffer from brand value destruction and underperformance in shareholder value. It cites specific examples such as Bud Light's sales plummeting after a promotional campaign aligned with LGBTQ+ issues, Target's politicization accusations over its product choices and policies, and Disney's opposition to certain legislative actions which led to backlash from conservative groups and politicians. The financial analysis provided by Bowyer Research indicates that these companies have underperformed compared to their peers, experienced increased volatility, and seen a decrease in brand value. The paper calls for corporations to carefully consider the risks and rewards of taking stances on political and social issues, emphasizing the importance of focusing on core business activities and objectives.

Bowyer Research has released a white paper highlighting the potential negative impacts of corporate political activism on shareholder value, using Disney, Target, and InBev as case studies. The paper argues that companies engaging in divisive political and cultural issues can suffer from brand value destruction and underperformance in shareholder value. It cites specific examples such as Bud Light's sales plummeting after a promotional campaign aligned with LGBTQ+ issues, Target's politicization accusations over its product choices and policies, and Disney's opposition to certain legislative actions which led to backlash from conservative groups and politicians. The financial analysis provided by Bowyer Research indicates that these companies have underperformed compared to their peers, experienced increased volatility, and seen a decrease in brand value. The paper calls for corporations to carefully consider the risks and rewards of taking stances on political and social issues, emphasizing the importance of focusing on core business activities and objectives.