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IDC:中国平板电脑市场Q3出货量增速创6年新高,“缺货”成为常态

IDC: The growth rate of Q3 shipments in the Chinese tablet market hit a six-year high, and “out of stock” became the norm

富途资讯 ·  Nov 18, 2020 13:20  · Discovery

39.pngNiuniu knocked on the blackboard:

  • Shipments in China's tablet market grew by 21.7% in the third quarter of 2020 compared with the same period last year, the highest year-on-year increase in a single quarter since 2014.

  • China's tablet market is out of stock, which is expected to last until at least 2020.

  • Huawei ranked first in tablet shipments again, with a market share of 37.7%.

  • Apple Inc iPad has a 37.5% market share in China, narrowing the gap with Huawei.

  • Lenovo has the largest year-on-year increase in China, with the government purchasing more Lenovo tablets than expected in the census project.

  • TCL's global tablet shipments grew 290.1% in the third quarter compared with the same period last year, the largest increase among the top 10 manufacturers.

According to the latest quarterly tracking report released by IDC on Nov. 18, the Chinese tablet market shipped about 6.9 million tablets in the third quarter of 2020, up 21.7 percent from the same period last year, the highest year-on-year increase since 2014, mainly due to demand growth brought about by the "COVID-19 epidemic" and large purchases of census projects.

The IDC report pointed out that although the year-on-year growth rate reached a record high in the third quarter of this year, "out of stock" has once again become a key word in China's tablet computer market. IDC thinksThe current out-of-stock situation in China's tablet market will continue until at least 2020..

In the follow-up, with the end of large purchases in the commercial market, the demand for online education and leisure and entertainment driven by the epidemic tends to stabilize, and the adjustment of industry planning in the new year, it is expected that the supply problem of the industrial chain will beGradually relieved from the second half of the first quarter of 2021 and returned to normal in the second half of the year..

Judging from the major manufacturers in China's tablet market, the third quarterHuaweiThe number of flat panel shipments was about 2.6 million, an increase of 22.9% over the same period last year, with a market share of 37.7%.Shipments once again ranked first..

AppleApple Inc shipped about 2.59 million iPad units in the third quarter, an increase of 35.0% over the same period last year, occupying a market share of 37.5%. The problem of shortage in the supply chain also makes Apple Inc's shipments fail to meet expectations.With the further increase in shipments of iPad 2020 in the next quarter, the new iPad Air will also begin to ship, and Apple Inc will continue to maintain substantial growth..

AssociationTablet shipments in the third quarter were about 320000, an increase of 42.1 per cent over the same period last year, accounting for 4.6 per cent of the market share. Due to the higher than expected number of Lenovo tablets purchased by the government in the census projectLenovo has the largest year-on-year increase among the head manufacturers.. Microsoft Corp continues the growth trend.

It is worth noting that although it is mainly focused on overseas markets,TCL also achieved a year-on-year growth of 290.1% in the global tablet market in the third quarter of 2020, the largest increase among the top 10 manufacturers..

According to the IDC report, the hot sales of tablets caused by COVID-19 's epidemic in 2020 will not be a flash in the pan, and the increase in the use of online learning and daily entertainment triggered by this opportunity will help tablets gain more market demand in the next few years than before.

Edit / lydia

The translation is provided by third-party software.


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