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Many people know iPhone X, but how should I pronounce it?

Although it wrote X, Apple Inc did not regard it as a letter, but the Roman numeral 10.

This is not the first time.

When Mac OS 9 upgrades to Mac OS 10:00AppleThe Roman numeral 10 is also used in promotional materials, leading most people to call it Mac OS EX.

Now Apple Inc has corrected the problem by renaming the Macintosh operating system to macOS.

However, the company repeated the use of the Roman numeral "10" on iPhone, causing the same problem in English pronunciation.

Why on earth is this? Why didn't Apple Inc release iPhone in numerical order and still use Roman numerals? what's the point?

Author Matt Quinn explains the mystery of the article "Why Apple Inc didn't launch iPhone 9" (Why Apple Skipped the iPhone 9) promoted by medium in this issue.

The author saidApple Inc broke with the traditional iPhone naming scheme that has been used for years because it gives priority to attractive marketing.

For example, Apple Inc used to call his set-top box Apple Inc TV.

Many people who heard the name for the first time thought it was a real TV set made by Apple Inc, but it was just a box connected to your existing TV. Just because Apple TV sounds much cooler than Apple Inc's box.

There are many similar examples, such as iPod or Apple Pencil, whose names are likely to be misunderstood.

However, despite the logical disconnect, Apple Inc still uses these names, which is also the source of iPhone X.

This makes it easier to explain why Apple Inc is so eager to call its 2017 phone the iPhone X, skipping the number 9 altogether.

The author says that the iPhone released in 2017 has meaning that other models do not have.

First of all, this is the 10th anniversary of Apple Inc's mobile phone. The first generation of iPhone was released in 2007, so Apple Inc felt it necessary to commemorate this moment in 2017.

Secondly, iPhone X represents Apple Inc's mobile phone into a new era.

IPhone has entered a new price point of $1000, and the price of iPhone has never reached 1,000 yuan before.

To be sure, the release of iPhone X is by no means a regular update.

So Apple Inc wants to break with tradition, even by bypassing the number 9 or using Roman numerals that have never been used on iPhone.

All of this is to send a message that this iPhone is completely different from anything Apple Inc has done before, and it is not a regular update.

If you call it iPhone 9, you won't be able to convey this message effectively.

But even now, people still think that Apple Inc will suddenly return to the name iPhone 9 at some point.

In late 2019 and early 2020, there were a lot of rumors about iPhone 9.

People know that Apple Inc is working on a new cheap version of iPhone, and most people suspect that this phone will fill the gap in iPhone 9.

Of course, these people don't realize that Apple Inc's naming of products is not limited to logic.

It is more concerned with effective and attractive marketing, because that is the driving force.

From a marketing point of view, it makes more sense to call the new $400 cheap smartphone the iPhone SE.

Apple Inc uses numbers for his higher-end iPhone model, but the SE is not a high-end device, it is a cheap model designed to attract a completely different market from the iPhone 8, 10 or 11.

If you're still worried about Apple Inc skipping iPhone 9, what's even more uncomfortable is that this is not the only number Apple Inc skipped in iPhone history.

The original iPhone came out in 2007, followed by iPhone 3G, 3GS and 4.

There has never been iPhone 2, and there has never been iPhone 3 in theory, because 3G's name comes from 3G networks that support faster operators. Apple Inc didn't name iPhone with consecutive numbers until 4.

It is also a coincidence that the third-generation model is called the 3GS.

Now we all know that Apple Inc did not release iPhone 2 to fill the digital gap, nor will he reissue iPhone 9.

This will be another interesting and strange thing in the history of iPhone. Apple Inc's practice of treating user obsessive-compulsive disorder will continue to be discussed in the next few years.

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