Qingdao, January 11, 2021 / PRNewswire-Asianet /-"in 2021, as a leader in the laser display industry, Hisense will bring laser TV into a panchromatic era!" On the evening of January 11, Beijing time, Hisense Video President Yu Zhitao announced at an online press conference on CES 2021 that Hisense has launched a 75-inch to 100-inch full-color laser TV with a significant improvement in brightness, color gamut and immersion experience. This means that Hisense has officially brought full-color laser TV into the era of popularity.

As the "weather vane" of global consumer electronics, CES has attracted a lot of attention every year. Affected by the epidemic, CES 2021 is held online for the first time. At 8 p.m. Beijing time, Chinese brand Hisense made its debut at CES 2021. According to tradition, Hisense will launch the latest laser TV products as the protagonist of CES, and this year is no exception, officially releasing 75-inch to 100-inch full-color laser TV products.

What's the difference between full-color laser TV? At the press conference, Liu Xianrong, chief scientist of Hisense Laser display Company, introduced that panchromatic laser TV products use RGB tricolor panchromatic light source architecture, a single laser light source does not interfere with each other, and the color is purer; large highlight chips make the brightness in front of the screen reach 430 nits, exceeding the brightness standard of digital TV.

"from two-color to three-color, we have achieved a 128 per cent improvement in the original color, with the highest gamut up to 107%BT2020, covering 151 per cent of the DCI-P3 film color standard, and nearly 50 per cent more than high-end cinemas." Liu Xianrong said that the product experience brought about by the standard full color has improved significantly.

"for display devices that satisfy family immersion and watching movies, Hisense puts forward two basic standards: a sense of presence and a sense of experience." Liu Xianrong explained: the sense of presence needs a larger screen. Specifically, with a screen of at least 75 inches, the DCI-P3 color gamut is more than 80% and the brightness is more than 350nit. The sense of experience first requires audio-visual equipment to watch from a short distance, and secondly, to protect the eyes healthily. In the AIOT era, Hisense Laser TV is also equipped with an AI smart camera to support deep interactive experiences such as online singing and fitness, meeting the new standards of family social entertainment center experience.

Hisense launched in 2014The first one in the worldSince 100-inch laser TV, laser TV has gone from 2K to 4K, from monochrome to bicolor to tricolor, from 100 inch to 300 inch and then down to 75 inch. Hisense laser TV, which has been on the market for six years, has achieved five product iterations and continuous breakthroughs.

Behind this, the potential of laser display is being activated at an accelerated rate. The data show that in 2020, Hisense laser TV overseas sales increased by 288% compared with the same period last year, and sold well in 17 countries around the world, including the United States, Mexico, Australia, etc., while in China, laser TV became the only TV category to achieve positive growth in 2020 and occupied three seats in the annual TOP10 sales list. At the same time, the entry of Samsung, Sony Group Corp, LG and other global mainstream manufacturers has also brought new vitality to this new display technology dominated by China. In addition, according to a survey of users who have bought televisions in the past three years by the Consumer Electronics products Survey Office of the China Electronic Chamber of Commerce, laser TV users recommend the highest proportion to others, reaching 70%, far exceeding the industry average of 54%.

No matter from the point of view of the market, consumers or manufacturers, laser TV, which appeared on CES as a brand-new TV category five years ago, has changed from "minority" to "mass". Laser display is showing the characteristics of Moore's Law, and the explosive growth of the market is imminent.

In the future, Hisense will also launch on-screen audible laser TVs and commercial laser TVs with more than 10000 lumens, and mass produce curly screen laser TVs, leading laser display technology to new heights, Yu said.