Ghetto Gastro and CRUX Team Up to Launch Kitchenware Collection at Williams Sonoma
Ghetto Gastro and CRUX Team Up to Launch Kitchenware Collection at Williams Sonoma
Ghetto Gastro and CRUX Team Up to Launch Kitchenware Collection at Williams Sonoma
Getto Gastro和CRUX聯手推出廚房用具系列威廉姆斯·索諾馬
Ghetto Gastro and CRUX Team Up to Launch Kitchenware Collection at Williams Sonoma
貧民區Gastro和CRUX聯手在Williams Sonoma推出廚房用具系列
The First Release from the Exclusive CRUXGG Collection is Now Available at Williams-Sonoma.com
CRUXGG獨家收藏的第一個版本現在可以在Williams-Sonoma.com上購買
PR Newswire
美通社
NEW YORK, Sept. 15, 2020
紐約，9月2020年15月
NEW YORK, Sept. 15, 2020 /PRNewswire/ -- Ghetto Gastro, a Bronx-born culinary collective and CRUX, the leading kitchenware brand for modern home cooks, announce the launch of their exclusive collaboration of small kitchen appliances with Williams Sonoma, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands.
紐約，9月2020年15日/美通社/--Ghetto Gastro是一家出生於布朗克斯的烹飪集體，也是現代家庭廚師的領先廚房用具品牌CRUX，該公司宣佈與Williams-Sonoma，Inc.(紐約證券交易所代碼：WSM)品牌組合成員Williams Sonoma推出其獨家合作的小型廚房電器產品。
During a special pre-launch of the collection, Williams Sonoma is set to offer customers and followers of CRUX and Ghetto Gastro the opportunity to purchase The TRNR, a rotating double waffle maker with a striking bright red heating plate, prior to the official launch of the full collection on September 29th.
在該系列的特別預售期間，Williams Sonoma將在9月29日正式推出全系列之前，為CRUX和Ghetto Gastro的客户和追隨者提供購買TRNR的機會，這是一款帶有醒目的鮮紅色加熱板的旋轉雙華夫餅製造機。
Inspired by a youthful generation of cooking enthusiasts, the collaboration taps Ghetto Gastro, a collective of top chefs and thought leaders who utilize food to empower communities and advance social justice by igniting conversations around race, class and inclusion. Ghetto Gastro's members, Jon Gray, Lester Walker and Pierre Serrão, began to conceptualize a kitchenware brand along with CRUX during the summer of 2019. The one-of-a-kind kitchenware line is reimagined through the CRUX and Ghetto Gastro ethos, offering sleek, simple-to-use appliances with bold design details.
在年輕一代烹飪愛好者的啟發下，這次合作利用了Ghetto Gastro，這是一個由頂級廚師和思想領袖組成的集體，他們利用食物來賦予社區權力，並通過引發圍繞種族、階級和包容的對話來促進社會正義。2019年夏天，猶太人區Gastro的成員喬恩·格雷、萊斯特·沃克和皮埃爾·塞羅開始構思一個廚房用具品牌和CRUX。獨一無二的廚房用具系列通過CRUX和Ghetto Gastro思潮進行了重新想象，提供時尚、簡單易用的電器和大膽的設計細節。
"Ghetto Gastro represents youth and a culture that is transcending boundaries, which aligns with the brand ethos of CRUX." says Shae Hong, CEO and founder of CRUX. "With CRUXGG, we wanted to redefine the category, bringing never-before-seen style to the countertop and doing it with purpose through partnerships with Know Your Rights, ReThink Food and C-CAP."
Ghetto Gastro代表着年輕和一種超越國界的文化，這與CRUX的品牌精神相一致。CRUX首席執行官兼創始人謝紅表示。有了CRUXGG，我們想要重新定義這一類別，將前所未見的風格帶到枱面上，並通過與Know Your Rights、Reink Food和C-CAP的合作，有目的地做到這一點。
"From the moment we linked up with Shae and the CRUX team last year, we knew that we shared a vision for disrupting and breathing new energy into the category," says Jon Gray, co-founder of Ghetto Gastro. "We created CRUXGG to tell a story through our shared visions of style and purpose, one that lifts up communities and allows us to connect through food."
Ghetto Gastro的聯合創始人喬恩·格雷表示：“從去年我們與Shae和CRUX團隊合作的那一刻起，我們就知道，我們都有一個共同的願景，那就是顛覆這一類別，併為其注入新的活力。”我們創建CRUXGG是為了通過我們共同的風格和目標願景來講述一個故事，一個提升社區並讓我們通過食物聯繫在一起的願景。
"Williams Sonoma began working with Ghetto Gastro and CRUX on a collaboration over a year ago out of admiration for the culinary collective's shared commitment to community and advancing social justice through food," said Williams Sonoma President, Ryan Ross. "Ghetto Gastro's culinary prowess and passion for design, culture and community come through in every piece of the collection."
威廉姆斯·索諾馬·總裁，瑞安·羅斯説：一年多前，威廉姆斯·索諾馬開始與Ghetto Gastro和CRUX合作，出於對這個烹飪集體對社區和通過食物促進社會正義的共同承諾的欽佩。Ghetto Gastro的烹飪技藝和對設計、文化和社區的熱情體現在收藏的每一件作品中。
The CRUXGG collection for Williams Sonoma includes:
威廉姆斯·索諾馬的CRUXGG系列包括：
The KING - CRUXGG KING 3.5HP Blender Capacitive Touch Matte Black
King-CRUXGG King 3.5 HP攪拌機電容式觸摸啞光黑
The 10-speed KING blender is a force to be reckoned with. With a 3.5 peak horsepower motor, it can easily handle ice, frozen fruits, fresh veggies and more. It can even turn grains into flour and nuts into milk with the push of a button. $299.95
10速King攪拌機是一支不可忽視的力量。憑藉3.5馬力的峯值馬力，它可以輕鬆處理冰、冷凍水果、新鮮蔬菜等。它甚至可以把穀物變成麪粉，把堅果變成牛奶。299.95美元
The DRIP - CRUXGG DRIP 14 Cup Programmable Coffee Maker Matte Black
水滴-CRUXGG水滴14杯可編程咖啡機啞光布萊克
The DRIP coffee maker features three coffee strength settings - regular, gourmet, and bold - so you can choose how you brew every morning. Top of the line features like pause and serve, auto shut off, and a permanent filter basket, so no paper filters needed. $99.95
水滴咖啡機具有三種咖啡強度設置-常規、美食家和粗略-因此您可以選擇每天早上衝泡的方式。頂級功能，如暫停和服務，自動關閉，和一個永久的過濾器籃子，所以不需要紙過濾器。99.95美元
The MUSA - CRUXGG MUSA 6.5 Qt. Air Pro Cook & Fry Matte Black
Musa-CRUXGG Musa 6.5 Qt.Air Pro庫克和油炸啞光布萊克
The MUSA AirPro combines 10, yes 10, cooking functions into one sleek machine. Think pressure cooker + air fryer + the best looking thing on your countertop. $299.95
Musa AirPro將10項烹飪功能整合到一臺時尚的機器中。想想高壓鍋+空氣炸鍋+你枱面上最好看的東西吧。299.95美元
The BRED - CRUXGG BRED 2LB Bread Maker Matte Black
培育的CRUXGG培育出2磅重的麪包機啞光布萊克
BRED is our all purpose bread maker built to save time and simplify baking. This thing has 15 preset programs, two loaf sizes, three crust colors and can be used to make jams, doughs and cakes. $169.95
BRED是我們的萬能麪包機，旨在節省時間和簡化烘焙。它有15個預設程序，兩個麪包大小，三種麪包皮顏色，可以用來製作果醬、麪糰和蛋糕。169.95美元
The SATA - CRUXGG SATA 2 Slice Toaster Matte Black
SATA-CRUXGG SATA 2片烤麪包機啞光黑色
The SATA 2-Slice toaster has what you need for the perfect counter top toaster. Extra-wide slots means more room to hold that thick bread, bagels and Texas-style Toast. 6 shade settings with reheat for precise browning. $69.95
SATA 2片烤麪包機擁有完美的臺式烤麪包機所需的一切。超大的狹縫意味着有更多的空間來容納厚厚的麪包、百吉餅和德克薩斯風格的吐司。6個色度設置，帶再熱功能，可實現精確的變色。69.95美元
The TRNR - CRUXGG TRNR Double Rotation Waffle Maker Matte Black
TRNR-CRUXGG TRNR雙旋轉華夫餅製造機啞光布萊克
The TRNR double rotating waffle maker can cook up to 8 Belgian style waffles in under ten minutes. Plus, it promises even cooking and browning on all the angles. $149.95
TRNR雙旋轉華夫餅製造機可以在不到10分鐘的時間內烹製多達8個比利時風格的華夫餅。此外，它還承諾在各個角度上都能烹飪和烘焙。149.95美元
The NEFI - CRUXGG NEFI 6 Slice Digital Toaster Oven with Air Frying Matte Black
Nefi-CRUXGG Nefi 6片數字烤箱，帶風炸啞光黑烤箱
The NEFI Toaster Oven combines intense heat and turbo convection to maximize air flow for that crispy food your whole crew has been craving. $249.95
Nefi烤箱結合了強烈的熱量和渦輪對流，以最大限度地增加空氣流動，提供您所有船員一直渴望的酥脆食物。249.95美元
To help further realize CRUX and Ghetto Gatro's philanthropic commitment, 100% of the proceeds from the collaboration will be donated to ACLU's Know Your Rights Camp—which helps advocate the efforts to end police brutality, demand racial justice, and defend the rights to protest—through October 2020.
為了進一步實現CRUX和Ghetto Gatro的慈善承諾，合作所得資金將100%捐贈給美國公民自由聯盟的Know Your Rights Camp，該活動幫助倡導結束警察暴行、要求種族正義和捍衞抗議權利的努力，直到2020年10月。
To shop the exclusive CRUXGG presale and to learn more about the collaboration, please visit:www.williams-sonoma.com/GGwaffleandwww.cruxgg.com.
要購買CRUXGG獨家預售並瞭解有關合作的更多信息，請訪問visit:www.williams-sonoma.com/GGwaffleandwww.cruxgg.com.
About Ghetto GastroJon Gray, Pierre Serrao and Lester Walker are the Bronx-born culinary collective known as Ghetto Gastro. The Bronx is part of the team's lifeblood, and every piece of the Ghetto Gastro universe is meant to uplift and celebrate the borough, and other places like it, as an unsung driver of global culture. Through immersive culinary experiences produced with the conceptual approach of art installations, they spark larger conversations around inclusion, race, and economic empowerment.www.ghetttogastro.com
喬恩·格雷、皮埃爾·塞拉奧和萊斯特·沃克是布朗克斯出生的烹飪團體，被稱為猶太人區。布朗克斯是球隊命脈的一部分，貧民區加斯特羅宇宙的每一塊都意味着提升和慶祝這個行政區，以及其他類似的地方，成為全球文化的默默無聞的推動者。通過藝術裝置的概念方法產生的身臨其境的烹飪體驗，它們引發了圍繞包容、種族和經濟賦權的更大對話。www.ghetttogag.com
About CRUXInspired by the city's style and resilience, CRUX was born in NYC in 2016 to empower a generation of youthful cooking enthusiasts to create groundbreaking culinary experiences at home. CRUX has been revolutionizing the kitchenware space since its inception and was one of the first to bring the affordable air fryer to market in 2017. With the ability to conceptualize kitchenware ideas without sacrificing premium design, simplicity and accessibility, CRUX has distinguished itself as a trailblazing category-buster at the intersection of culture and innovation.
CRUX受到這座城市的風格和韌性的啟發，於2016年在紐約市誕生，旨在讓一代年輕的烹飪愛好者在家裏創造突破性的烹飪體驗。自成立以來，CRUX一直在給廚房用具領域帶來革命性的變化，並在2017年成為首批將負擔得起的空氣油炸機推向市場的公司之一。與能力為了在不犧牲優質設計、簡約和易用性的情況下概念化廚房用具的概念，CRUX已成為文化和創新交匯處的開創性品類破壞者。
CRUX is part of the Made by Gather™ portfolio of brands. Founded in 2003 by entrepreneur Shae Hong, Made by Gather designs and manufactures a portfolio of kitchen essential brands, built with empathy, for the cost-conscious, design-savvy consumer. Made by Gather brands can be found online and in store at major retailers nationwide.
CRUX是Made by Gather™品牌組合的一部分。由企業家Shae Hong於2003年創立，由Gathering設計和製造一系列廚房必備品牌，以同理心打造，面向注重成本、精通設計的消費者。由Gathered品牌製造的產品可以在網上和全國主要零售商的商店找到。
About Williams SonomaSince its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks' tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories. Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensivegift registry programfor weddings and other special events is available in stores and online. Onwilliams-sonoma.comand the Williams Sonoma blog,Taste, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma can also be found onFacebook,Instagram,Twitter,Pinterest, andYouTube. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.
威廉姆斯·索諾馬自1956年由查克·威廉姆斯創立以來，威廉姆斯·索諾馬品牌一直將人們聚集在食物周圍。作為威廉姆斯-索諾瑪公司(紐約證券交易所代碼：WSM)品牌組合的一員，威廉姆斯-索諾瑪是廚房和家庭高質量產品的領先專業零售商，提供世界級的服務和引人入勝的客户體驗。產品包括烹飪用具、烹飪工具、餐具、電子產品、烘焙用具、食品、桌面和酒吧、户外、食譜以及傢俱、照明和裝飾配件。每家商店都提供烹飪課程和由專業烹飪人員指導的品嚐活動。為婚禮和其他特殊活動提供全面的禮物登記程序，可在商店和在線上購買。在Onwilliams-sonoma.com和Williams Sonoma博客Taste上，顧客可以找到幫助他們製作美味佳餚的食譜、提示和技術。威廉姆斯·索諾馬也可以在Facebook、Instagram上找到，推特、Pinterest和YouTube。威廉姆斯·索諾馬也是Key Rewards的一部分，這是一項免費加入的忠誠度計劃，為威廉姆斯-索諾馬公司的品牌家族成員提供獨家福利。
Contacts
聯繫人
CRUXDiana ZapataLede Companydiana.zapata@ledecompany.com
郵箱：CRUXDiana ZapataLede Companydiana.zapata@lerecompany.com
Ghetto GastroJesse SmileyThe Smiley Collectivejesse@thesmileycollective.co
電子郵箱：the Smiley Collectivejesse@themileyCollective.co
WSM-PRKendall ColemanWilliams Sonomakacoleman@wsgc.com
電子郵箱：Sonomakacoleman@wsgc.com
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SOURCE Ghetto Gastro; CRUX; Williams-Sonoma
來源：Ghetto Gastro；CRUX；Williams-Sonoma
譯文內容由第三人軟體翻譯。