Revamped loyalty program integrated across all 19 stores to enhance customer engagement

HOLLYWOOD, FL, March 04, 2025 (GLOBE NEWSWIRE) -- Healthy Choice Wellness Corp. ("HCWC" or the "Company") (NYSEAM: HCWC), a holding company operating 19 natural and organic grocery stores across six states, today announces the launch of its revamped fully-integrated rewards program across all banners, offering discounts, special pricing, and other promotions across all HCWC-owned stores.

HCWC Chairman and CEO Jeff Holman commented, "It has been widely acknowledged that strong loyalty programs increase customer engagement and retention, encouraging more frequent shopping while reducing customer churn and maintaining a consistent stream of returning business. We believe this streamlined program demonstrates a strengthening of our commitment to providing value-priced, trustworthy products to all our customers, while conjunctively building long-term value for all our shareholders."

With the unified loyalty program launch, HCWC enables each of its brands to create stronger customer connections and drive measurable results. Key benefits to HCWC's rewards program include:

• 10% off vitamins and supplements everyday
• VIP Club Pricing
• Monthly Coupons
• Exclusive Flash Sales

According to multiple studies, loyalty programs can significantly drive revenue for businesses, including Accenture 202_research indicating that loyalty program members generate between 12-18% more incremental revenue compared to non-members, signifying a substantial boost in sales through increased customer engagement and repeat purchases.

About Healthy Choice Wellness Corp.

Healthy Choice Wellness Corp. is a holding company focused on providing consumers with healthier daily choices with respect to nutrition and other lifestyle alternatives.
Through its wholly owned subsidiaries, the Company operates:

• Ada's Natural Market, a natural and organic grocery store offering fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items ().
• Paradise Health & Nutrition's three stores that likewise offer fresh produce, bulk foods, vitamins, and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items ().
• Mother Earth's Storehouse, an organic and health food and vitamin store in New York's Hudson Valley, which has been in existence for over 40 years ().
• Greens Natural Foods' eight stores in New York and New Jersey, offering a selection of 100% organic produce and all-natural, non-GMO groceries and bulk foods; a wide selection of local products; an organic juice and smoothie bar; a fresh foods department, which offers fresh and healthy "grab & go" foods; a full selection of vitamins & supplements; as well as health and beauty products. ().
• Ellwood Thompson's, an organic and natural health food and vitamin store located in Richmond, Virginia ().
• GreenAcres Market, an organic and natural health food and vitamin chain with five store locations in Kansas and Oklahoma. GreenAcres Market is a chain of premier natural foods stores, offering organic and all natural products and vitamins from both top national brands as well as locally sourced specialty brand ().

Through its wholly owned subsidiary, Healthy U Wholesale, the Company sells vitamins and supplements, as well as health, beauty and personal care products on its website .

Forward Looking Statements

This press release contains forward-looking statements within the meaning of that term in the Private Securities Litigation Reform Act of 1995 (Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934). Additional written or oral forward-looking statements may be made by the Company from time to time in filings with the Securities and Exchange Commission (SEC) or otherwise. Statements contained in this press release that are not historical facts are forward looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, and are based on management's estimates, assumptions and projections and are not guarantees of future performance. The Company assumes no obligation to update these statements. Forward looking statements may include, but are not limited to, projections or estimates of revenue, income, or loss, exit costs, cash flow needs and capital expenditures, statements regarding future operations, expansion or restructuring plans, including our recent exit from, and winding down of our wholesale distribution operations. In addition, when used in this release, the words "anticipates," "believes," "estimates," "expects," "intends," and "plans" and variations thereof and similar expressions are intended to identify forward looking statements.

Factors that may affect our future results of operations and financial condition include, but are not limited to, fluctuations in demand for our products, the introduction of new products, our ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of our liquidity and financial strength to support its growth, and other information that may be detailed from time-to-time in our filings with the SEC.

Contact Information
Healthy Choice Wellness Corp.
3800 North 28th Way, Hollywood, FL 33020
305-600-5004
Email: ir@hcwc.com