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Roku Rings in the New Year With 90 Million Streaming Households

Roku Rings in the New Year With 90 Million Streaming Households

Roku在新年中迎來了9000萬流媒體家庭
Roku Inc ·  01/07 13:00

Driven by global expansion, award-winning TVs and streaming devices, and a delightful viewer experience that is the lead-in to all TV

受益於全球擴張、屢獲殊榮的電視和流媒體設備,以及愉悅的觀衆體驗,這是所有電視的引子

SAN JOSE, Calif. – Jan. 7, 2025 – Roku, the #1 selling TV OS in the U.S., Canada, and Mexico*, has surpassed 90 million streaming households in the first week of January 2025**, a significant milestone as streaming becomes the leading way to watch TV. As the top selling TV OS for over five years in the U.S.***, Roku is in nearly half of all U.S. broadband households.

加利福尼亞州聖荷西 – 2025年1月7日 – Roku,作爲美國、加拿大和墨西哥*的第一賣電視操作系統,在2025年1月的第一週已超過9000萬流媒體家庭**,這是一個重要的里程碑,因爲流媒體逐漸成爲觀看電視的主要方式。作爲美國***連續五年最佳賣電視操作系統,Roku 現已在近一半的美國寬帶家庭中使用。

"Roku's extensive scale sets us apart in the streaming industry, with more engagement than any other TV OS platform in the U.S.," said Anthony Wood, Founder and CEO, Roku. "Thanks to our laser focus on simplifying and enhancing the streamer's journey, Roku is the preferred choice for millions of viewers. I'm grateful to our customers, partners, advertisers, and employees for helping us reach this notable milestone."

"Roku的巨大規模讓我們在流媒體行業中脫穎而出,用戶參與度超過美國任何其他電視操作系統平台," Roku創始人兼首席執行官安東尼·伍德表示。"感謝我們專注於簡化和提升流媒體用戶的體驗,Roku成爲數百萬觀衆的首選。我感恩於我們的客戶、合作伙伴、廣告商和員工,幫助我們達成這一顯著的里程碑。"

In 2024, Roku celebrated 10 years of the Roku TV program and 15 years since the launch of Roku's first connected streaming device, with millions of units sold to customers globally. Roku TVs and devices deliver an unparalleled viewing experience with a simple and iconic interface, seamless navigation, and a commitment to excellence that sets the standard in streaming. Last year, Roku continued to introduce innovative features that enhance the TV experience, including Backdrops, which transforms any Roku TV into a work of art, and Roku Smart Picture, which automatically optimizes picture quality.

在2024年,Roku慶祝了Roku TV項目的10週年和Roku首個聯網流媒體設備發佈15週年,全球已向客戶銷售數百萬台。Roku電視和設備提供無與倫比的觀看體驗,具有簡單而標誌性的界面、無縫的導航以及對卓越的承諾,設定了流媒體的標準。去年,Roku繼續推出創新功能,提升電視體驗,包括能將任何Roku電視轉變爲藝術作品的背景圖,以及自動優化畫質的Roku智能畫面。

Roku TVs and streaming players offer incredible value for customers with an always expanding content library, including over 500 free live linear channels in the U.S., premium exclusive content, and thousands of free-on demand options. The Roku Channel is a top 10 streaming service in the U.S.**** and has seen over 80% year-over-year growth*****. With the increasing number of streaming choices available, Roku's features like universal search, What to Watch, and Live TV Guide make it easy to find your favorite content across multiple apps, and Roku's unique content destinations, like the recent Olympics Zone, offer genre-based programming from across the platform in one convenient location, for seamless browsing and discovery.

Roku電視和流媒體播放器爲客戶提供令人難以置信的價值,始終擴展的內容庫,包括美國超過500個免費的直播線性頻道、優質獨佔內容和數千個免費的按需選項。Roku頻道是美國前10的流媒體服務****,年度增長超80%*****。隨着可用流媒體選擇的增加,Roku的功能如統一搜索、觀看推薦和直播電視指南,使用戶輕鬆找到自己喜歡的內容,並且Roku獨特的內容目的地,如最近的奧林匹克專區,提供基於類型的編程,方便用戶在一個地方進行無縫瀏覽和發現。

Roku devices, featuring the Roku Experience, form the foundation of Roku's platform business, which encompasses advertising and subscriptions. Advertisers love Roku because it's the lead-in to all TV, featuring unique advertising experiences like Roku City and the Sports Zone. Streaming services appreciate the ability to promote subscriptions on the Roku platform, and Roku Pay simplifies the process for streamers seeking a simple way to sign up for and manage subscriptions through Roku.

Roku設備,憑藉Roku體驗,構成了Roku平台業務的基礎,該業務涵蓋廣告和訂閱。廣告商喜歡Roku,因爲它是所有電視的引子,提供獨特的廣告體驗,如Roku城市和體育專區。流媒體服務商欣賞在Roku平台上推廣訂閱的能力,而Roku支付簡化了流媒體用戶尋求註冊和管理訂閱的過程。

For more information, please visit Roku.com.

有關更多信息,請訪問Roku.com。

*Circana, LLC, Retail Tracking Service, TV, Software Service, Unit Sales, 3 Months Ending September 2024

*Circana, LLC, 零售跟蹤服務, 電視, 軟體, 單位銷售, 截至2024年9月的3個月

**Roku ended its fiscal year 2024 with 89.8 million streaming households.

**Roku以8980萬流媒體家庭結束其2024財年。

***Circana, LLC, Retail Tracking Service, US, TV, Software Service, Unit Sales, January 2019 – September 2024.

***Circana, LLC, 零售跟蹤服務, 美國, 電視, 軟體, 單位銷售, 2019年1月 – 2024年9月。

****Nielsen November Gauge Report (10/28/2024-11/24/2024)

****Nielsen 11月儀表報告(2024年10月28日-2024年11月24日)

*****Roku internal data (Fourth Quarter 2023 to Fourth Quarter 2024)

*****Roku內部數據(2023年第四季度至2024年第四季度)

About Roku, Inc.

關於Roku, Inc.

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV models, Roku streaming players, and TV- related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals, and the #3 app on our platform by both reach and engagement. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

Roku開創了電視流媒體的先河。我們將用戶與他們喜愛的內容連接起來,使內容出版商能夠建立和貨幣化大規模觀衆,併爲廣告商提供獨特的能力以吸引消費者。Roku TV型號、Roku流媒體播放器和電視相關音頻設備通過直接零售銷售和/或與電視OEM品牌的許可安排在全球各國提供。Roku品牌的電視和Roku智能家居產品僅在美國銷售。Roku還運營Roku頻道,這是一個提供免費和優質娛樂服務的平台,獨家提供Roku原創內容,以及根據覆蓋率和參與度排名第三的應用程序。Roku頻道在美國、加拿大、墨西哥和英國均可用。Roku的總部位於美國加利福尼亞州聖荷西。

Roku is a registered trademark, and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries.

Roku是註冊商標,Roku TV是Roku, Inc.在美國和其他國家的商標。

This press release contains "forward-looking" statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance, or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to those related Roku's streaming household growth and reaching future milestones; trends in TV viewing and advertising; and the benefits of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports we file with the Securities and Exchange Commission, including our most recent the Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Copies of reports filed with the SEC are posted on Roku's websites and are available from Roku without charge.

本新聞稿包含基於我們信念和假設以及在本新聞稿日期當前可用信息的「前瞻性」陳述。前瞻性陳述可能涉及已知和未知的風險、不確定性以及其他因素,這些因素可能導致我們的實際結果、表現或成就與前瞻性陳述中表達或暗示的結果存在重大差異。這些陳述包括但不限於與Roku的流媒體家庭增長和達到未來里程碑相關的內容;電視觀看和廣告的趨勢;以及Roku平台的好處。除法律要求外,我們不承擔公開更新這些前瞻性陳述的義務,或更新實際結果可能與前瞻性陳述中預期的內容的原因,即使未來出現新信息。可能導致我們的實際結果與前述內容顯著不同的重要因素不時在我們向證券交易委員會提交的報告中詳細說明,包括我們最新的10-K表格年度報告和10-Q表格季度報告。向SEC提交的報告副本已在Roku的網站上發佈,並可免費從Roku獲得。

Media Contacts

媒體聯繫人

Jack Evans

傑克·埃文斯

jackevans@roku.com

jackevans@roku.com

Brigitte Gilbert

布里吉特·吉爾伯特

bgilbert@roku.com

bgilbert@roku.com

譯文內容由第三人軟體翻譯。


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