Bath & Body Works Undervalued: Goldman Sachs Sees Upside Amid Strong Candle Day Performance
Bath & Body Works Undervalued: Goldman Sachs Sees Upside Amid Strong Candle Day Performance
The promotion, according to the analyst, also differed in its approach, as all sales for this year were held both online and in stores, compared to a fully in-store experience in 2023.Goldman Sachs analyst Kate McShane reiterated a Buy rating on the shares of Bath & Body Works Inc. (NYSE:BBWI) with a price target of $52.00.
高盛分析師凱特·麥克香重申了對巴斯和身體工坊公司（紐交所：BBWI）股票的買入評級，目標價格爲52.00美元。
Bath & Body Works recently wrapped up its annual Candle Day sale, which took place on December 7-8, 2024. The sale offered 3-wick candles at $9.95 each, maintaining a steady price point from the previous year, noted the analyst.
巴斯和身體工坊最近完成了2024年12月7日至8日舉行的年度蠟燭日促銷活動。分析師指出，促銷活動提供了每個9.95美元的三芯蠟燭，價格與去年保持一致。
While this year's event mirrored the setup of 2023, it lasted a bit longer than previous years, particularly 2021, which had no early access, said the analyst.
雖然今年的活動與2023年設置相似，但相比於2019年，持續的時間稍長，尤其是2021年沒有提前訪問機會，分析師表示。
The promotion, according to the analyst, also differed in its approach, as all sales for this year were held both online and in stores, compared to a fully in-store experience in 2023.
分析師表示，今年的促銷活動在方法上也有所不同，因爲所有銷售都在網上和實體店進行，而2023年完全是在實體店進行的。
The store allowed customers to purchase up to 24 candles during the event, consistent y/y, but up from previous limits of 15 to 18 in prior years.
在活動期間，商店允許顧客購買最多24個蠟燭，年同比保持一致，但相比於過去幾年15到18個的限制有所提高。
The company, the analyst quipped, continued to offer various incentives to loyalty members, reflecting their significance in boosting customer retention. For instance, the loyalty program has been linked to over 80% of BBWI's U.S. sales.
分析師調侃說，公司繼續爲忠誠會員提供各種激勵措施，反映了他們在提升客戶留存方面的重要性。例如，忠誠計劃與BBWI在美國超過80%的銷售額相關聯。
As of the third quarter of 2024, the company had around 38 million active loyalty members, the analyst noted. Additionally, the retailer's app downloads peaked in December 2024, with BBWI surpassing Sephora in the number of downloads.
截至2024年第三季度，該公司的活躍忠誠會員數量約爲3800萬，分析師指出。此外，零售商的應用下載量在2024年12月達到高峰，BBWI的下載量超過了Sephora。
The analyst said BBWI's app download trends suggest that the company's loyalty program remains a strong driver of engagement and customer loyalty.
分析師表示，BBWI的應用下載趨勢表明，該公司的忠誠計劃仍然是推動參與度和客戶忠誠度的強大驅動力。
While free shipping was available on four out of five days during November and December 2024, it was only offered on two days in December 2023. This year, Cyber Monday fell in December, which may have contributed to the increased shipping offers, suggested the analyst.
在2024年11月和12月的五天中，有四天提供了免費送貨，而在2023年12月僅提供了兩天的免費送貨。今年的網絡星期一恰逢在12月，這可能促進了運費優惠，分析師表示。
According to the analyst's survey, BBWI's Net Promoter Score sequentially improved since March 2024.
根據分析師的調查，BBWI的淨推薦值自2024年3月以來逐步改善。
The analyst notes that the stock remains undervalued, and there will be an upside potential when the company likely starts to post sustainable top-line growth over the next few quarters.
分析師指出，股票仍被低估，並且隨着公司在未來幾個季度可能開始發佈可持續的營收增長，將有上行潛力。
Price Action: BBWI shares are trading lower by 1.88% at $37.00 at the last check Monday.
價格動態：截至週一最後一次檢查，BBWI股票下跌1.88%，交易價格爲37.00美元。
譯文內容由第三人軟體翻譯。
