2024 was the year of daring brand partnerships. Iconic names joined forces to create products that surprised and delighted fans worldwide. From nostalgic throwbacks to luxury innovations, these collaborations didn't just make headlines—they redefined what it means to work together in the modern market.
Here are five standout collaborations that made waves this year:
Heinz and Absolut Vodka
Kraft Heinz Co. (NASDAQ:KHC) joined forces with Absolut Vodka to launch a vodka tomato pasta sauce. Initially introduced in the U.K. in 2023, the product returned globally this year due to massive fan demand. Fans loved the premium twist, and the results spoke for themselves: the sauce sold out quickly, and Heinz reported a 50% spike in sales for its entire pasta sauce range.
Source: AbsolutMacallan and Bentley Motors
The Macallan Distillery marked its 200th anniversary with the Horizon, a limited-edition whisky bottle designed in partnership with Bentley Motors. The bottle featured six materials symbolizing Macallan's 'six pillars': glass, aluminum, low-carbon leather, copper, wood, and Scotch single malt. With only 700 bottles priced at £40,000 ($51,274), it was a collector's dream.
Source: Bentley Motors Galaxy S25 Slim Delayed? Samsung's Sleek New Model Won't Reportedly Be Part Of The First Wave In Early 2025
Airbnb and Polly Pocket
Airbnb's (NASDAQ:ABNB) Icons series gave Mattel's (NASDAQ:MAT) Polly Pocket fans a dream come true: a life-sized Polly Pocket house in Massachusetts. The 42-foot-tall pastel-colored property featured oversized buttons, nostalgic décor, and throwbacks to childhood memories. This collaboration boosted Polly Pocket's visibility, reigniting interest in the classic toy.
![bigjpg]()
Source: AirbnbTesla and Nosotros
Tesla Inc. (NASDAQ:TSLA) partnered with Nosotros to launch a limited-edition Mezcal. Made with Espadìn and Bicuishe agave, the 43% ABV mezcal came in a 750ml bottle. Priced at $450, it was available exclusively on Tesla's website. This partnership built on their earlier success with Tesla's tequila.
![]()
Source: TeslaOREO and Coca-Cola
Mondelez International (NASDAQ:MDLZ) OREO and beverage giant Coca-Cola (NYSE:KO) teamed up to create playful, limited-edition treats. The OREO Coca-Cola cookie featured popping candy to mimic the fizzy drink, while the cookie's flavors inspired the Coca-Cola OREO Zero Sugar drink. This collaboration celebrated the idea of "besties," bringing the two iconic brands together in a fun, unexpected way.
![bigjpg]()
Source: Coca-ColaGerd Altmann from Pixabay
- Iran Turning Soft? Reformist Government Lifts WhatsApp, Google Play Ban — Promises 'This Path Will Continue'
Disclaimer: This content was partially produced with the help of Benzinga Neuro and was reviewed and published by Benzinga editors.
2024年是大膽品牌合作的一年。標誌性品牌攜手合作，推出令全球粉絲驚喜和喜愛的產品。從懷舊的回顧到奢華的創新，這些合作不僅引起了媒體的關注——它們重新定義了現代市場中合作的意義。
以下是今年引起轟動的五大合作：
亨氏與絕對伏特加
亨氏食品公司（納斯達克：KHC）與絕對伏特加聯手推出了一款伏特加番茄意麪醬。該產品於2023年在英國首次推出，今年由於粉絲的巨大需求再次回歸全球。粉絲們喜愛這種優質的改良，結果不言而喻：該醬料迅速售罄，亨氏報告稱其整個意麪醬系列的銷售額上漲了50%。
來源：絕對伏特加 麥卡倫與賓利汽車
麥卡倫酒廠慶祝其成立200週年，與賓利汽車合作推出了一款限量版威士忌瓶——「地平線」。這款瓶子採用六種材料象徵麥卡倫的「六大支柱」：玻璃、鋁、低碳皮革、銅、木材和蘇格蘭單一麥芽威士忌。僅有700瓶，價格爲£40,000（$51,274），而且這對收藏者來說是一個夢想。
來源：賓利汽車 Galaxy S25 Slim推遲？三星的新款機型據報道不會成爲2025年初首批發佈的產品
愛彼迎與美泰口袋女郎
愛彼迎（納斯達克：ABNB）的圖標系列爲美泰（納斯達克：MAT）的口袋女郎粉絲實現了夢想：在馬薩諸塞州打造一座與生活同大小的口袋女郎房子。這座42英尺高的粉彩色物業擁有超大按鈕、懷舊裝飾以及童年回憶的元素。這次合作提升了口袋女郎的知名度，重新點燃了人們對經典玩具的興趣。
![bigjpg]()
來源：愛彼迎特斯拉與Nosotros
特斯拉公司（納斯達克:TSLA）與Nosotros合作推出了一款限量版梅斯卡爾酒。這款酒由Espadìn和Bicuishe龍舌蘭製成，酒精度爲43%。梅斯卡爾酒裝在750毫升的瓶子裏。售價爲450美元，僅在特斯拉網站上出售。此次合作基於他們之前在特斯拉龍舌蘭上的成功。
![]()
來源：特斯拉OREO和可口可樂
億滋國際（納斯達克:MDLZ）的OREO與飲料巨頭可口可樂（紐交所:KO）聯手打造了有趣的限量版零食。OREO可口可樂餅乾搭配了爆米花糖，以模擬氣泡飲料的效果，而餅乾的口味靈感來源於可口可樂OREO零糖飲料。這次合作慶祝了「好友」的概念，以有趣且意想不到的方式將兩個標誌性品牌結合在一起。
![bigjpg]()
來源：可口可樂Gerd Altmann來自Pixabay
- 伊朗軟化了嗎？改革派政府解除WhatsApp和Google Play禁令——承諾『這條路將繼續』
免責聲明：此內容部分由Benzinga Neuro生成，並由Benzinga編輯審核和發佈。
