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Leading Sports Equipment Brand Mizuno USA Launches New Composable Ecommerce Website on BigCommerce

Leading Sports Equipment Brand Mizuno USA Launches New Composable Ecommerce Website on BigCommerce

領先的體育用品品牌美津濃在BigCommerce上推出了新的可組合電子商務網站
BigCommerce Holdings ·  12/11 13:00
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Since launching on BigCommerce, Mizuno USA observed improved average order value, conversion speed and marketing efficiency

自從在BigCommerce上上線以來,威廉姆斯觀察到平均訂單價值、轉化速度和營銷效率都有所改善

AUSTIN, Texas--(BUSINESS WIRE)--Dec. 11, 2024--BigCommerce (Nasdaq: BIGC), an open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brands and retailers, today announced that popular sports brand Mizuno USA launched its new website on the BigCommerce platform.

美國德克薩斯州奧斯丁--(商業電訊)--2024年12月11日--BigCommerce(納斯達克:BIGC),一個開放的Saas-雲計算、可組合的電子商務平台,旨在快速增長和成熟的B2C與B2B品牌和零售商,今天宣佈受歡迎的體育品牌威廉姆斯在BigCommerce平台上推出了其新網站。

Mizuno, a global brand known for its forward-thinking digital approach, aimed to future-proof its business by employing an innovative composable commerce approach with a customized tech stack while still delivering a significant cost reduction. Mizuno turned to BigCommerce as the platform for the new composable site, which includes integrations with Deck Commerce for order management and Bolt Commerce for checkout. Award-winning design agency Mira Commerce led construction of the site.

威廉姆斯作爲一個全球品牌,以其前瞻性的數字化方法而聞名,旨在通過採用創新的可組合商業方法和定製的科技棧來爲其業務做好未來準備,同時實現顯著的成本降低。威廉姆斯選擇BigCommerce作爲新可組合網站的平台,該網站與Deck Commerce進行了訂單管理整合,並與Bolt Commerce進行了結賬整合。獲獎設計機構Mira Commerce負責該網站的施工。

"Our go-to-market (GTM) strategies and business objectives had changed a lot over the years," said Casey Rodriguez, direct-to-consumer manager at Mizuno USA. "We really needed to make sure that those new objectives aligned with our infrastructure. Modernizing our ecommerce platform has enabled Mizuno USA to enhance our customer experience, respond more effectively to market demands, and support ongoing growth and innovation in the competitive global athletic apparel market. We've already seen an increase in average order value by 12%."

"我們的市場推廣(GTM)策略和業務目標多年來發生了很大變化," 威廉姆斯美國的直接消費經理Casey Rodriguez說。"我們真的需要確保這些新目標與我們的製造行業保持一致。現代化我們的電子商務平台使威廉姆斯能夠提升客戶體驗,更有效地響應市場需求,並支持在競爭激烈的全球運動服市場中的持續增長和創新。我們已經看到平均訂單價值提高了12%。"

Switching to BigCommerce enabled improvements in three key areas for Mizuno USA:

切換到BigCommerce使威廉姆斯在三個關鍵領域實現了改進:

Improved Customer Experience

改善客戶體驗

  • Real-time Product Availability: Moving from scheduled updates to real-time product availability improved the accuracy of product listings.
  • Transactional Efficiency: Streamlining the path-to-purchase process and integrating Bolt Commerce's one-click checkout reduced the time for customers to complete the checkout process by 90%.
  • 實時產品可用性:從定期更新轉向實時產品可用性,提高了產品列表的準確性。
  • 交易效率:簡化購物流程並整合Bolt Commerce的一鍵結賬,減少了客戶完成結賬過程的時間達90%。

"The thing that sticks out most for me, though, is how we streamlined our checkout process," Rodriguez said. "Implementing Bolt and offering a basically seamless checkout experience to our customers has been a game changer for us."

「讓我印象最深刻的,是我們是如何簡化結賬流程的,」羅德里格斯說。「實施Bolt併爲我們的客戶提供基本無縫的結賬體驗,對我們來說是一個遊戲規則的改變。」

Future-Readiness

未來準備

  • Flexibility: Adopting a composable commerce framework ensures that technology services and custom functionality can be updated and replaced with minimal risk to the overall system.
  • Innovation: Accessing the continually expanding app marketplace has allowed for quick, low-cost experimentation with adding new features and services that prove to help growth.
  • 靈活性:採用可組合的商業框架確保技術服務和自定義功能能夠以最小的風險更新和替換整體系統。
  • 創新:訪問不斷擴展的應用市場使得快速、低成本地實驗新功能和服務成爲可能,證明能夠促進增長。

Operational Efficiency

運營效率

  • Streamlined Processes: The new system improved operational efficiency by optimizing order management and checkout processes, reducing friction and enhancing overall business performance.
  • Operational Capacity: The marketing team has experienced a 40% decrease in time to deploy site content and marketing campaigns, creating more operational capacity without the need to increase operational expenses.
  • 簡化流程:新系統通過優化訂單管理和結賬流程,提高了運營效率,減少了摩擦,提升了整體業務績效。
  • 運營能力:市場團隊在部署網站內容和營銷活動的時間上減少了40%,在不需要增加運營費用的情況下創造了更多的運營能力。

Mizuno USA's previous ecommerce stack had limited core functionality and a closed architecture that required significant investment to integrate third-party services and add new features. The absence of an active app marketplace further made it difficult to add new functionality to their site to keep pace with competitors and meet customer expectations. The expense and time needed to build upon their legacy systems was not sustainable and limited innovation, which led to unmet customer needs and missed opportunities to grow the online channel.

美津濃美國的先前電子商務架構限制了核心功能,並且是封閉架構,需要大量投資以整合第三方服務和添加新功能。缺乏活躍的應用市場進一步使他們的網站難以增加新功能,以跟上競爭對手的步伐並滿足客戶期望。基於遺留系統的構建所需的費用和時間不可持續,限制了創新,導致未滿足的客戶需求和錯失了增長在線渠道的機會。

Rodriguez and his team knew they wanted to build a composable site designed with MACH Alliance principles (microservices-based, API-first, cloud-native SaaS and headless). Additionally, they sought an ecommerce platform with a track record of stupendous customer service and extremely competitive pricing. BigCommerce was identified as the ideal platform, featuring the best tech architecture and a strategic business and product focus that aligned perfectly with Mizuno USA's needs.

羅德里格斯和他的團隊知道他們想構建一個遵循MACH聯盟原則(基於微服務、API優先、雲原生Saas和無頭)的可組合網站。此外,他們還尋求一個擁有卓越客戶服務和極具競爭力定價的電子商務平台。BigCommerce被確定爲理想的平台,擁有最佳的技術架構和戰略業務及產品焦點,完美契合美津濃美國的需求。

"With an eye on the future and scalability, Mizuno USA took an innovative composable approach to their digital architecture that will deliver flexibility and agility to keep up with the needs of their customer no matter how the business needs to shift," said Al Williams, general manager of B2C at BigCommerce. "Working with our great partners at Mira Commerce and leveraging our open platform, Mizuno USA now has a beautiful site that delivers engaging customer experiences and improved performance that scales for the future."

「放眼未來和可擴展性,美津濃美國採取了一種創新的可組合方式來構建他們的數字架構,這將提供靈活性和敏捷性,以跟上客戶需求,無論業務如何變化,」BigCommerce B2C總經理阿爾·威廉姆斯說。「與我們在Mira Commerce的出色合作伙伴合作,並利用我們的開放平台,美津濃美國現在擁有一個美麗的網站,提供引人入勝的客戶體驗和增強的性能,能夠滿足未來的擴展。」

Mira Commerce was able to quickly design and develop custom apps and microservices using Amazon Web Services (AWS). These custom apps and microservices provided new site functionality, as well as processes that enabled real-time and near real-time data flows between Mizuno USA's legacy backend systems and other core digital commerce systems and third-party services.

Mira Commerce能夠迅速使用亞馬遜網絡服務(AWS)設計和開發自定義應用程序和微服務。這些自定義應用程序和微服務提供了新的網站功能,以及使美津濃美國的遺留後端系統與其他核心數字商務系統和第三方服務之間支持實時和近實時數據流的流程。

"Mizuno USA was using a monolithic legacy solution that was heavily customized over the years, and that made innovation challenging. It limited the ability to experiment, try new things, or run necessary campaigns," said Sergei Ostapenko, CEO of Mira Commerce. "They needed a tech stack that balanced form, function and performance, and BigCommerce's composable solution was the perfect fit."

「美津濃美國使用的是一個多年的高度定製的單體遺留解決方案,這使得創新變得具有挑戰性。它限制了實驗、嘗試新事物或運行必要活動的能力,」Mira Commerce首席執行官謝爾蓋·奧斯塔彭科說。「他們需要一個在形式、功能和性能之間取得平衡的技術架構,而BigCommerce的可組合解決方案正好契合。」

Mizuno USA joins a growing list of sports and outdoors brands on BigCommerce, including Cordova Outdoors, Rock Bottom Golf and Ventum Racing.

美津濃美國加入了越來越多在BigCommerce上的體育和戶外品牌,包括Cordova Outdoors、Rock Bottom Golf和Ventum Racing。

About BigCommerce

關於BigCommerce

BigCommerce (Nasdaq: BIGC) is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Burrow, Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk. For more information, please visit or follow us on X and LinkedIn.

BigCommerce(納斯達克:BIGC)是一個領先的開放式Saas-雲計算和可組合電子商務平台,使各類品牌和零售商能夠在線構建、創新和發展他們的業務。BigCommerce爲客戶提供複雜的企業級功能、定製和性能,同時簡單易用。成千上萬的B2C和B2B公司遍佈150個國家和衆多行業,依賴於BigCommerce,包括Burrow、Coldwater Creek、Harvey Nichols、King Arthur Baking Co.、MKm Building Supplies、United Aqua Group和Uplift Desk。有關更多信息,請訪問,或在X和LinkedIn上關注我們。

BigCommerce is a registered trademark of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owners.

BigCommerce是BigCommerce Pty. Ltd.的註冊商標。第三方商標和服務標誌是其各自所有者的財產。

About Mizuno USA

關於美津濃美國

Mizuno USA is a subsidiary of Mizuno Corp., a global sporting goods manufacturer that specializes in high-performance equipment, apparel, and footwear. Since its foundation in 1906, Mizuno has developed products and services and utilized the value of sports under the management principle that "we will contribute to society through the advancement of sporting goods and the promotion of sports." The company actively spreads the value of sports even in everyday life and contributes to making people around the world happy through the power of sports.

美津濃美國是美津濃CORP的子公司,作爲一家全球體育用品製造商,專注於高性能設備、服裝和鞋類。自1906年成立以來,美津濃開發了產品和服務,並在管理原則下利用體育的價值,即「我們將通過推動體育用品和促進體育來爲社會貢獻」。該公司積極傳播體育的價值,即使在日常生活中,也通過體育的力量爲全球人民的幸福做出貢獻。

View source version on businesswire.com:

在businesswire.com查看源版本:

Brad Hem
pr@bigcommerce.com

布拉德·亥姆
pr@bigcommerce.com

Source: BigCommerce

來源:BigCommerce

譯文內容由第三人軟體翻譯。


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