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Eurostampa's Envelope Project Reimagines Nutella's Iconic Label Using Bria and HP Innovative Technology

Eurostampa's Envelope Project Reimagines Nutella's Iconic Label Using Bria and HP Innovative Technology

Eurostampa的信封項目重新構思了Nutella的標誌性標籤,採用了Bria和HP的創新科技。
PR Newswire ·  12/18 00:21

Leveraging Gen-AI and advanced digital printing, 9000 unique Nutella labels were envisaged, pushing the boundaries of personalization and artistic expression through technology

通過利用生成式人工智能和愛文思控股的數字印刷技術,構想了9000個獨特的Nutella標籤,推動了個性化和藝術表達的邊界。

NEW YORK, Dec. 17, 2024 /PRNewswire/ -- Bria, the leading visual generative AI solution built for enterprise, and HP, the global technology leader and world's first digital printing company are proud to announce their collaboration with Eurostampa on their 8th Envelope project. The Envelope project is an innovative initiative where creative design challenges are met through collaborations between leading brands, technology providers, and students from top universities to push the boundaries of label design by experimenting with new and existing technologies, materials, and printing. The students challenged Bria and HP to reimagine Nutella's iconic label through the lens of different art movements, including Cubism, Impressionism, Pop Art, and more with the goal of making each jar a unique artistic statement.

紐約,2024年12月17日 /PRNewswire/ -- Bria,領先的企業視覺生成人工智能解決方案,和HP,全球科技領導者以及世界第一家數字印刷公司,欣然宣佈與Eurostampa合作開展他們的8萬億。信封項目。信封項目是一個創新倡議,通過領先品牌、科技提供商和頂尖高校的學生之間的合作,迎接創意設計挑戰,推動標籤設計的邊界,通過實驗新技術和現有材料以及印刷方式。學生們挑戰Bria和HP,通過不同藝術運動的視角重新構想Nutella標誌性的標籤,包括立體主義、印象主義、波普藝術等,目標是讓每個罐子都成爲獨一無二的藝術聲明。

Bria helps envisage 9000 unique labels through the lens of different art movements
Bria通過不同藝術運動的視角幫助構想9000個獨特的標籤。

譯文內容由第三人軟體翻譯。


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