Stellantis' Dodge Throws Shade At Tesla, Zoox — Critiques Robotaxis In Latest EV Ad: 'Weak-Looking, Self-Driving Sleep Pods'
Stellantis' Dodge Throws Shade At Tesla, Zoox — Critiques Robotaxis In Latest EV Ad: 'Weak-Looking, Self-Driving Sleep Pods'
"The All-New Charger was designed throughout to look, feel, drive and sound like a Dodge. It's a direct connection to the spirit of the past while powering this brand into tomorrow," the company says on its website. Stellantis NV (NYSE:STLA) brand Dodge slammed autonomous vehicles as "self-driving sleep pods" in its new advertisement for its first electric vehicle called Charger Daytona.
斯特蘭蒂斯公司（紐交所：STLA）旗下品牌道奇在其新廣告中大力抨擊自主駕駛汽車，稱其爲「自駕睡眠艙」，並宣傳其首款新能源汽車——充電器戴通納。
What Happened: "We aren't' building electric vehicles because it's trendy. We're building them to make a difference. To protect our future and our children's future, we're building electric vehicles to save our planet. To save it from all those lame, soulless, weak-looking, self-driving sleep pods everyone else keeps polluting our streets with," the advertisement said.
發生了什麼：廣告中表示：「我們不是因爲趨勢而製造新能源汽車。我們製造它們是爲了改變現狀，保護我們和我們孩子的未來，製造新能源汽車來拯救我們的星球。拯救它免受那些無趣、沒有靈魂、外表軟弱的自駕睡眠艙所污染我們的街道。」
Dodge's new ad is seemingly aimed at the different companies building pedal-less robotaxis with no steering wheels such as Amazon.com's Zoox or even EV giant Tesla Inc. Dodge, however, is seemingly attempting to retain the aesthetic of its brand in its new EV.
道奇的新廣告顯然針對的是那些製造無踏板機器人出租車、沒有方向盤的不同公司，比如亞馬遜的Zoox或者電動車巨頭特斯拉公司。然而，道奇似乎試圖在其新新能源汽車中保留品牌的美學。
"The All-New Charger was designed throughout to look, feel, drive and sound like a Dodge. It's a direct connection to the spirit of the past while powering this brand into tomorrow," the company says on its website.
「全新充電器全程設計目的是讓它看起來、感覺、駕駛和聽起來像一輛道奇。這是對過去精神的直接聯繫，同時將這個品牌推進到明天，」該公司在其網站上說。
Why It Matters: The Dodge Charger Daytona is the first all-electric vehicle from the brand and retains the muscle car aesthetic. It is available in two variants: R/T and Scat Pack. While Scat Pack provides 670 horsepower, R/T gives 496 horsepower.
這很重要：道奇充電器戴通納是該品牌首款全電動汽車，保留了肌肉車的美學。它有兩種型號：R/t和Scat Pack。Scat Pack提供670馬力，而R/t則提供496馬力。
While two-door models of the EV will be available with dealers before the end of the year, four-door models of the EV are expected to arrive in early 2025.
雖然這款電動車的兩廂車型在年底之前就會提供給經銷商，但四廂車型預計將在2025年初上市。
The vehicle starts at $59,595 for the R/T variant and at $73,190 for the more powerful, expensive Scat Pack variant. While the more powerful variant of the vehicle is expected to have a range below 300 miles, the less powerful is expected to give over 300 miles range. Dodge's first EV is on the pricier end and it remains to be seen if it will gather mass market appeal.
該車R/t版本的起售價爲$59,595，Scat Pack版本的起售價爲$73,190。儘管該車型更強勁版本的續航預計少於300英里，而較弱版本的續航預計超過300英里。道奇的首款電動車位於較高價位，尚不清楚它是否會受到大衆市場的青睞。
In the third quarter, Stellantis' volumes of vehicles delivered to dealers, distributors, or directly to retail and fleet customers in North America declined by about 170,000 units, or about 36%, compared to the corresponding period last year.
在第三季度，斯特蘭蒂斯向北美的經銷商、分銷商或直接零售和車隊客戶交付的車輛數量下降約17萬輛，下降幅度約爲36%，與去年同期相比。
Net revenue from the region subsequently fell by 42% to 12.4 billion euros (approx. $13.10 billion.)
該地域板塊的營業收入隨後下降了42%，降至124億歐元（約合131億美元）。
Check out more of Benzinga's Future Of Mobility coverage by following this link.
通過以下鏈接查看更多Benzinga的未來出行報道。
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- 新的美國汽車將發出警告，如果後排乘客未繫好安全帶："我們可以做更多，以確保每個人都繫好安全帶"
Photo courtesy of Tesla.
照片由特斯拉提供。
譯文內容由第三人軟體翻譯。