TikTok Ban Could Lead To More Scrolling On YouTube, Reddit, Snapchat
TikTok Ban Could Lead To More Scrolling On YouTube, Reddit, Snapchat
TikTok faces a nationwide ban after a U.S. Federal Appeals court refused to temporarily halt the ban earlier in December. Here's a look at where users may spend more time scrolling if TikTok is banned.
在美國聯邦上訴法院拒絕在12月暫時停止禁令後，TikTok面臨全國範圍的禁令。以下是如果TikTok被禁，用戶可能會花更多時間瀏覽的地方。
What To Know: Most social media users are active on more than one app. About 70% of Snapchat users are also active on TikTok, according to a report from Apptopia.
需要了解的是：大多數社交媒體用戶活躍在多個應用上。根據Apptopia的報告，約70%的Snapchat用戶也在使用TikTok。
The average Snapchat user spends 33 minutes per day on Snapchat. And Snapchat users who also have TikTok spend 38 minutes per day on the app.
平均每位Snapchat用戶每天在Snapchat上花費33分鐘。而同時使用TikTok的Snapchat用戶每天在該應用上花費38分鐘。
Snap, Inc. (NYSE:SNAP) could stand to benefit from a TikTok ban. That's if the app can lure some of the former TikTok users into spending more time on Snapchat. Given that 70% of Snapchat users also use TikTok, it seems likely that they might spend additional time on Snapchat in the event of a TikTok ban.
Snap, Inc.（紐交所：SNAP）可能會因TikTok禁令而受益。前提是該應用能夠吸引一些前TikTok用戶花更多時間在Snapchat上。考慮到70%的Snapchat用戶也在使用TikTok，因此他們在TikTok被禁時可能會在Snapchat上花費更多的時間。
Apptopia shows that only 54% of Alphabet, Inc.'s (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube users are also active on TikTok. Users may view the apps as "substitutes," or that only one video format social platform is needed.
Apptopia顯示，只有54%的Alphabet, Inc.（納斯達克：GOOG）（納斯達克：GOOGL）YouTube用戶也在使用TikTok。用戶可能將這些應用視爲「替代品」，或者認爲只需要一個視頻格式的社交平台。
However, the average YouTube user spends 84 minutes per day on the platform. YouTube users who have both YouTube and TikTok spent only 74 minutes on YouTube, which allows for some upside in the event of a TikTok ban. Perhaps YouTube will gain some share of user time spent from its "substitute" video-sharing app being banned.
然而，平均每位YouTube用戶每天在該平台上花費84分鐘。擁有YouTube和TikTok的YouTube用戶在YouTube上僅花費74分鐘，這在TikTok被禁時可能帶來一些增長機會。也許YouTube將從其被禁的「替代」視頻分享應用中獲得一些用戶花費的份額。
The Apptopia report also highlights Reddit, Inc. (NYSE:RDDT) as poised to benefit from a TikTok ban with 60% of Reddit users also using TikTok. Users of both apps spend only 19 minutes on Reddit. The average Reddit user spends 25 minutes browsing subreddits.
Apptopia報告還強調，Reddit, Inc.（紐交所：RDDT）在TikTok禁令中處於受益的地位，因爲60%的Reddit用戶也在使用TikTok。兩款應用的用戶在Reddit上僅花費19分鐘。平均每位Reddit用戶在瀏覽子版塊上花費25分鐘。
The 60% of Reddit users also using TikTok represents a significant percentage who could spend more time on the app if they were to lose interest in or access to TikTok.
60%的Reddit用戶也在使用TikTok，這代表了一個重要比例，如果他們失去對TikTok的興趣或無法訪問TikTok，可能會在該應用上花費更多時間。
What's Next: TikTok announced on Dec. 9 that it had filed an emergency motion for an injunction to delay the ban while the U.S. Supreme Court reviews the case.
接下來是什麼：TikTok於12月9日宣佈，已提交緊急動議，請求對禁令進行延遲，等待美國最高法院審查此案。
If TikTok is not sold and the Supreme Court does not step in, it will be banned in the U.S. on Jan. 19, 2025.
如果TikTok不被出售，而最高法院又不出面干預，它將於2025年1月19日在美國被禁止。
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Image: Shutterstock
圖片：shutterstock
譯文內容由第三人軟體翻譯。
