YouTube Raises TV Subscription Rates By 14% To $83 Per Month, Citing Rising Content Costs: Prices Have More Than Doubled In Less Than 6 Years
YouTube Raises TV Subscription Rates By 14% To $83 Per Month, Citing Rising Content Costs: Prices Have More Than Doubled In Less Than 6 Years
Alphabet Inc. (NASDAQ:GOOGL) (NASDAQ:GOOG) subsidiary Google's video streaming platform YouTube is pushing forward with a significant price increase, raising its base TV subscription plan from $72.99 to $82.99 per month, effective immediately for new customers and Jan. 13, 2025, for existing subscribers.
Alphabet Inc.（納斯達克：GOOGL）（納斯達克：GOOG）子公司谷歌的視頻運營商YouTube正在大幅提高價格，將其基礎電視訂閱計劃從每月72.99美元提高到82.99美元，新客戶立即生效，現有訂閱用戶數則在2025年1月13日生效。
What Happened: The streaming service attributes the 14% price hike to the "rising cost of content," marking another substantial increase in its pricing strategy. Since March 2018, YouTube TV has more than doubled its monthly rate, escalating from $40 to $83 in just under six years.
發生了什麼：該流媒體概念將14%的漲價歸因於「內容成本上升」，這標誌着其定價策略的又一次重大調整。自2018年3月以來，YouTube TV的每月費用已經翻倍，從40美元上漲到83美元，不到六年的時間。
"We don't make these decisions lightly," the YouTube TV team acknowledged in a statement on X, emphasizing their commitment to delivering comprehensive entertainment options. The service offers more than 100 channels, unlimited cloud DVR storage, up to six account profiles, and three simultaneous streaming capabilities.
YouTube TV團隊在X上的聲明中承認：「我們不會輕易做出這些決定」，強調他們致力於提供全面的娛樂選擇。該服務提供100多個頻道、無限雲DVR存儲空間、最多六個帳戶配置文件和三路同時流媒體能力。
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A message for our members: we have always worked to offer the content you love, with features to enjoy the best of live TV. To keep up with rising content costs, we're updating our monthly price to $82.99/mo. (1/3)
— YouTube TV (@YouTubeTV) December 12, 2024
給我們的會員的一條消息：我們一直在努力提供您喜愛的內容，提供享受最佳直播電視的功能。爲了應對內容成本的上升，我們將每月價格更新爲82.99美元。（1/3）
— YouTube TV (@YouTubeTV) 2024年12月12日
Why It Matters: This latest price adjustment follows the service's March 2023 increase from $64.99 to $72.99, signaling a trend of continuous value reassessment in the competitive streaming market.
這一最新的價格調整緊隨該服務在2023年3月將價格從64.99美元提高到72.99美元的步伐，顯示出在競爭激烈的流媒體市場中持續重新評估價值的趨勢。
The move comes as streaming platforms like Netflix Inc. and YouTube navigate complex content acquisition and pricing landscapes.
這一舉動正值Netflix Inc.和YouTube等流媒體平台在複雜的內容獲取和定價環境中摸索前行。
YouTube dominated election day livestream coverage in the 2024 U.S. presidential election, capturing over 80% of total watch time across platforms. Streams Charts reported nearly 84 million hours of election-related watch time, significantly surpassing the September debates' viewership.
在2024年美國總統選舉的選舉日直播中，YouTube主導了直播覆蓋，捕獲了超過80%的總觀看時間。流媒體圖表報告了近8400萬小時的與選舉相關的觀看時間，顯著超過了九月辯論的觀看人數。
The video platform Google acquired for $1.65 billion in 2006, has generated $50 billion in combined advertising and subscription revenue over the past four quarters, marking a milestone in its evolution from a user-generated content site to a major streaming player.
谷歌在2006年以16.5億美元收購的視頻平台，在過去四個季度中創造了500億美元的廣告和訂閱營業收入，標誌着它從用戶生成內容網站向主要流媒體參與者演變的里程碑。
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors
免責聲明：該內容部分是藉助人工智能工具生成的，並經Benzinga編輯審查和發佈。
Photo courtesy: Shutterstock
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譯文內容由第三人軟體翻譯。
