Nike's NFL Partnership Gets Major Boost With 10-Year Deal, Stock Gains
Nike's NFL Partnership Gets Major Boost With 10-Year Deal, Stock Gains
This renewed agreement promises to elevate the partnership, focusing on innovation and supporting the evolving needs of NFL athletes.Nike, Inc. (NYSE:NKE) shares are trading higher on Wednesday.
耐克公司（紐交所：NKE）在週三的交易中股價上漲。
Today, the company declared a 10-year partnership extension with the National Football League (NFL).
今天，該公司宣佈與國家橄欖球聯盟（NFL）延長10年的合作伙伴關係。
Building on 12 years of successful collaboration, Nike will continue as the exclusive provider of uniforms, sideline, practice, and baselayer apparel for all 32 NFL teams.
在成功合作12年的基礎上，耐克將繼續作爲所有32支NFL球隊的獨家制服、場邊、訓練和基礎層服裝供應商。
This renewed agreement promises to elevate the partnership, focusing on innovation and supporting the evolving needs of NFL athletes.
這項更新的協議承諾將提升合作伙伴關係，專注於創新並支持NFL運動員不斷髮展的需求。
The collaboration aims to drive growth, progress, and excellence across the sport by developing high-performance products tailored to the needs of elite players.
該合作旨在通過開發高性能產品，推動整個運動的發展、進步和卓越，以滿足頂級運動員的需求。
Nike said its commitment to innovation and player health and safety will be central, with plans to leverage Nike's Sport Research Lab to enhance footwear safety and address lower extremity injuries.
耐克表示，其對創新以及運動員健康與安全的承諾將是核心，計劃利用耐克運動研究實驗室來提高鞋類安全性，並解決下肢受傷問題。
This will not only improve the game at the professional level but also support the growth of football at all levels.
這不僅將提升職業級別的比賽質量，還將支持各級別橄欖球的發展。
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Key initiatives include expanding the NFL's global reach, fostering the next generation of athletes through grassroots, high school, and collegiate programs, and enhancing fan engagement.
關鍵舉措包括擴大NFL的全球影響力，通過基層、高中和大學項目培養下一代運動員，以及增強球迷的參與感。
Nike's marketing and storytelling expertise will bring the sport's most compelling narratives to life, connecting with fans in new ways.
耐克的市場營銷和敘事專長將使體育界最引人入勝的故事生動呈現，以新的方式與球迷建立聯繫。
NFL Commissioner Roger Goodell praised Nike as a strategic partner, emphasizing their invaluable role in growing football internationally and advancing player safety.
NFL委員會主席羅傑·古德爾稱讚耐克是戰略合作伙伴，強調他們在推動足球全球化和提升球員安全方面的寶貴作用。
The 10-year extension underscores the strength of the Nike-NFL collaboration and its commitment to shaping the future of football, creating a safer and more inclusive sport for players worldwide.
這項爲期10年的延續凸顯了耐克與NFL合作的力量，以及其在塑造足球未來、創造一個更安全和更具包容性的運動方面的承諾，爲全球球員服務。
According to Benzinga Pro, NKE stock has lost over 33% in the past year. Investors can gain exposure to the stock via Brookstone Value Stock ETF (BATS:BAMV).
根據Benzinga Pro，NKE股票在過去一年中下跌了超過33%。投資者可以通過Brookstone價值股票可交易ETF（BATS:BAMV）獲得該股票的投資機會。
Price Action: NKE shares are trading higher by 2.50% to $78.66 at last check Wednesday.
價格動向：NKE股價在週三最後一次檢查時上漲2.50%，報78.66美元。
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Photo via Shutterstock.
照片來自Shutterstock。
譯文內容由第三人軟體翻譯。