EXCLUSIVE: Worksport Shifts To Higher Margin Products, Sees Strong Demand In Holiday Season
EXCLUSIVE: Worksport Shifts To Higher Margin Products, Sees Strong Demand In Holiday Season
On Friday, Worksport Ltd (NASDAQ:WKSP) announced sales growth in its business-to-consumer (B2C) and business-to-business (B2B) segments for October and November 2024.
上週五，Worksport Ltd (納斯達克:WKSP)宣佈2024年10月和11月在其面向消費者（B2C）和麪向企業（B2B）領域的銷售增長。
The company said it saw improved gross margins, a key objective in its strategic shift to selling the higher-margin Worksport branded products exclusively and discontinuing all current lower-margin private label programs.
該公司表示，它看到了改善的毛利率，在戰略轉變中，將高毛利Worksport品牌產品獨家銷售，停止所有當前低毛利的自有品牌計劃是一個關鍵目標。
CEO Steven Rossi said that during this holiday period, demand surged to over three times the company's all-time daily sales record set in the third quarter.
首席執行官Steven Rossi表示，在這個假期期間，需求激增，超過了公司在第三季度創下的歷史最高日銷售記錄的三倍以上。
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In October 2024, B2C sales grew 16% compared to September. In November 2024, B2C sales rose 51% from September, reflecting growing consumer adoption of Worksport's products.
2024年10月，B2C銷售較9月增長16%。2024年11月，B2C銷售較9月增長51%，反映出消費者對Worksport產品的日益採納。
In November, Worksport announced an ambitious target to increase its average monthly B2C sales by 100% to $1 million per month in the third quarter.
Worksport在11月宣佈了一個雄心勃勃的目標，將其月均B2C銷售額提高100%至$100萬，達到第三季度。
In October 2024, non-private-label B2B sales increased by 38% compared to September. In November 2024, non-private label B2B sales jumped 60% from September, demonstrating strong demand from dealers and distributors for Worksport-branded tonneau covers.
2024年10月，非自有品牌B20億銷售較9月增長38%。2024年11月，非自有品牌B20億銷售較9月增長60%，彰顯了經銷商和分銷商對Worksport品牌卡車貨箱蓋的強勁需求。
The upcoming launch of the premium AL4 product has the potential to surpass the demand for the AL3, the company said.
公司表示，即將推出的高端AL4產品有望超越AL3的需求。
Worksport is also preparing for the entire market launch of its clean-tech power generation system, SOLIS, and COR, in 2025.
Worksport也在準備在2025年推出其清潔技術發電系統SOLIS和COR的整個市場推出。
In line with its long-term growth strategy, Worksport has discontinued its private label sales, focusing only on Worksport branded B2C and B2B channels to capture higher margins and strengthen its brand identity.
與其長期增長策略一致，Worksport已停止其私人標籤銷售，專注於Worksport品牌的B2C和B20億渠道，以獲取更高的毛利率並加強其品牌認知度。
This shift is already yielding results, with November 2024 gross margins improving notably compared to third-quarter 2024 levels, the company said.
該公司表示，這一轉變已經帶來了成果，2024年11月的毛利率明顯改善，與2024年第三季度相比。
It added that the revenue reduction from lower-margin private label sales has already been vastly replaced by strong growth in Worksport's higher-margin branded sales.
該公司補充說，由於低毛利率的私人標籤銷售而導致的營業收入減少已經被Worksport高利潤率品牌銷售的強勁增長大大彌補。
Growth in the B2C and B2B segments will likely drive Worksport's 2025 path to cash flow positivity, Worksport said.
Worksport稱，B2C和B20億渠道的增長可能推動Worksport在2025年走向現金流盈餘。
The company anticipates improvements in gross margin as the company's branded products gain traction and the factory achieves further economies of scale.
該公司預計，隨着公司品牌產品的發展和工廠進一步實現規模經濟，毛利率將有所改善。
Price Action: WKSP stock closed higher by 6.40% at $0.6629 on Thursday.
價格走勢：WKSP股價週四收漲6.40%，報0.6629美元。
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譯文內容由第三人軟體翻譯。
